Robert Laznicka
Thief River Falls,MN
Summary
Experienced with product development, market analysis, and lifecycle management. Utilizes cross-functional collaboration to drive product success and adaptability to changing market needs. Strong understanding of strategic planning and execution to achieve business objectives.
Overview
12
12
years of professional experience
Work History
Product Manager
Digikey Electronics
08.2023 - Current
- B2B Manager of Supplier Relationships to Digikey
- Handling day-to-day business KPIs and goals and monitoring Product Life Cycles.
- Contract reviews, PriceBook analysis, and inventory management.
- New Product onboarding and managing supplier marketing campaigns.
- Provide reporting with various software and programs to upper Mgmt, Vendor QBRs, Marketing reports, product sales, and technical data analytics.
- Create and manage technical and marketing content for the Supplier SMC pages, to help promote products, assist, and engage customers.
Co-Owner/Operator
White Line Adventures - Charter Bus
01.2020 - 12.2023
- Scheduling events, trips, routes, quoting, and maintenance for equipment and employee schedules.
- Build relations with clients for existing and future business needs.
- Maintain and keep current with the Local/Federal regulations and guidelines for laws and other misc. requirements.
- Managed 8+ employees, with a fleet of charter units to keep busy, and managed routes and customer requirements/agendas.
Product Specialist
Digikey Electronics
08.2015 - 08.2023
- Internal Supplier Technical Expert at Digikey, for specific products/vendors.
- Assist and identify solutions for problems: Quality, Technical, Customer-driven/Focus, and other Business areas as needed
- Test and provide feedback on new/incoming, defective, and customer/MFG products.
- Liaison between customers and Suppliers for Failure Analysis and 8D reports.
Electronics Technician
Digikey Electronics
05.2014 - 08.2015
- Support customers through phone, web chat, forums, and email.
- Answer technical questions about parts, tool compatibility, supplier information, and website navigation.
- Maintain technical knowledge through research and training. Along with instructing and providing training to other Technicians.
Inbound Sales Rep
Digikey Electronics
05.2013 - 05.2014
- Provide Sales and Customer Service to Digikey customers through phone, web chat, emails, and fax.
Education
A.A.S - Electronics Technology Automated Systems
Northland Community Technical College
Thief River Falls, MN05.2014
High school Diploma - undefined
Warroad High School
Warroad, MN05.2012
Skills
- KPI tracking
- Product strategy
- Data-driven decision making
- Effective team collaboration
- Problem-solving skills
- Goal setting
- Data analytics
- Troubleshooting and QA
- Technical support
- Strategic business development
- Product lifecycle management
- Supplier relationship management
Timeline
Product Manager
Digikey Electronics
08.2023 - Current
Co-Owner/Operator
White Line Adventures - Charter Bus
01.2020 - 12.2023
Product Specialist
Digikey Electronics
08.2015 - 08.2023
Electronics Technician
Digikey Electronics
05.2014 - 08.2015
Inbound Sales Rep
Digikey Electronics
05.2013 - 05.2014
High school Diploma - undefined
Warroad High School
A.A.S - Electronics Technology Automated Systems
Northland Community Technical College
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