ROBERT MASSERA JR.
Coalinga,CA
Summary
Dedicated and experienced equipment professional with a deep understanding of dealership operations and history of working effectively with others and embracing new and changing practices. Adept at managing the customer experience through the sales process and aftermarket experience. Known for thinking outside the box, collaborating with a team, and uplifting those around me by sharing my years of knowledge.
Overview
15
15
years of professional experience
Work History
Underground Account Manager
RDO Equipment Company
09.2020 - Current
- Represent the Vermeer underground equipment line in Central California
- Identify and develop equipment solutions for local underground contractors
- Build long term relationships and promote all aspects of RDO Equipment such as service and parts support, additional equipment training, and finance programs for equipment
- Develop annual sales budgets and identify target customers for further development
- Fully document, track, record and follow up on all related sales activity through company provided systems.
Transactional Account Manager
RDO Equipment Company
01.2019 - 09.2020
- Helped build RDO Equipment's John Deere consumer product and marketing program in Monterey, Santa Cruz, and San Benito County
- Worked closely with the RDO Equipment ordering team and made recommendations on stocking levels and equipment types based off previous sales history and market demands
- Also worked with the RDO Equipment marketing team to develop equipment packages geared towards land owners to be advertised in the region
- Helped coordinate John Deere Drive Green events at the dealership
- Responsible for finding local trade shows for RDO Equipment to participate in and present those opportunities to management for approval
- Worked extensively with customers in the dealership and made recommendations on equipment based on their unique challenges and situations
- Performed equipment demonstrations where needed
- Performed operations and safety training on equipment at time of delivery.
Large Ag Account Manager
RDO Equipment Company
01.2013 - 01.2019
- Represented John Deere's large Ag equipment line in Monterey, Santa Cruz, and San Benito counties
- Worked closely with my customers to provide equipment solutions to meet their cultural farming practices
- Where applicable I would analyze customer fleet data and make recommendations on where they could make cost saving decisions
- New mechanical farming practices would be presented to customers with a financial justification
- Introduced machine telematics to many farmers for the first time
- Taught farmers how to use John Deere's telematics data to make farm and personnel decisions to be more efficient
- Developed an annual sales budget based on my list of customers and took into account market conditions
- Fully document, track, and follow up on sales activity through company provided systems.
Account Manager
Mobile Ag & Industrial Supply
06.2009 - 12.2012
- Blended role of selling Ag & Industrial PPE and the dealership's line of McCormick, Versatile, and LS tractors
- Would work closely with customers to make recommendations on PPE based on Cal OSHA, Chevron, and Aera Energy safety requirements
- Also, conducted training sessions for CPR, First Aid and H2S to oilfield service companies.
Education
Bachelor's - Animal Science - Production Management
California State University, Fresno
Fresno, CA05.2008
Animal Science -
South Plains College
Leveland, TX05.2002
Skills
- Proficient in Microsoft Office tools
- Data analysis
- Able to collaborate with a team
- Active listener and communicator
- Strong business acumen
- Adaptable & problem solver
- Respect & empathy for others
- Able to mentor, coach, and give feedback
- Responsible & dependable
Timeline
Underground Account Manager
RDO Equipment Company
09.2020 - Current
Transactional Account Manager
RDO Equipment Company
01.2019 - 09.2020
Large Ag Account Manager
RDO Equipment Company
01.2013 - 01.2019
Account Manager
Mobile Ag & Industrial Supply
06.2009 - 12.2012
Bachelor's - Animal Science - Production Management
California State University, Fresno
Animal Science -
South Plains College
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