Robert Oberholzer
Digital Brand Strategist
Philadelphia,PA
Summary
Digital Strategy Professional highly proficient in driving business and marketing efforts through D2C channels with a specialization in Amazon Sales. Adept in product development, compliance and channel specific business planning from concept to market inception. Strong in strategic omnichannel brand development and driving profitability through in-depth categorical analyses. Highly focused, detail-oriented and solution-driven.
Overview
8
8
years of professional experience
Work History
Director of Partner Development
Kee Holdings Inc
Ronkonkoma, NY
03.2019 - Current
- Directly Responsible for operational and marketing planning for 6 Brands with combined annual revenues of $15M on Amazon Platform.
- Improved Quarterly Bottom Line Growth of $3M client by 14% across Amazon Seller and Vendor.
- Coordinated Client Brand Launch resulting in MoM Revenue Growth of 92.4% over Initial 6 Months of Commerce.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Sales Director
Alchem USA, Alchem International
Philadelphia, PA
02.2018 - 03.2019
- Improved Gross sales for 2018 to $5,742,871.79, increase of $1,419,187.15 (32.82%) over 2017 ingredient sales.
- Increased Amazon sales for AlchemLife branded CPG nutritional products by 435.72% through PPC campaigns and listing optimization.
- Managed relationships with Top 10 direct customers and distributors to ensure sustained growth and profitability.
- Executed strategic plans for growth, including advertising, sales promotions, pricing, costing and new acquisitions.
National Sales Director
Giant Sports International
Manasquan, NJ
06.2017 - 02.2018
- Increased monthly Amazon revenue from $46,000 to $220,000 at time of departure through Social Outreach Initiatives and Strategic Marketing based on Data Driven Customer Modeling.
- Developed products specific to Amazon platform to optimize sales efficiency and profitability including Keto Rise, Giant Keto (V2), and Keto Coffee.
- Managed distribution through Europa Sports Products and improved monthly sales performance by 17.24%.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Director of Business Development
Champ Nutrition Center Inc
Philadelphia, PA
03.2014 - 06.2017
- Increased yearly gross revenue from $1,213,783 to $2,405,927 while improving gross profit margin from 41.2% to 47.9%.
- Developed and oversaw store’s house brand products by formulating and overseeing manufacturing for all product elements.
- Managed manufacturing and creation of skus through Hi-Tech Pharmaceuticals.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
National Sales Director
MAN Sports LLC
Mesquite, TX
03.2013 - 03.2014
- Managed Distribution Sales network through Europa Sports product that generated $7M+ in Revenue.
- Coordinated all In-store promotion programs for over 500 Retail Partners.
- Generated Record Q3 and Q4 Revenues, improving Sales by average of 34.7% YoY.
Education
Google Ads Search Certification - License 28642125 -
Google Skillshop
03.2019 - 03.2019
Google Analytics Individual Qualification Certificate - License 28641678 -
Google Skillshop
02.2019 - 02.2019
Advanced Amazon Marketing - License UC-0Y6YYJUP -
Udemy
02.2019 - 02.2019
Bachelor of Science - Health Sciences
Drexel University
Philadelphia, PA 09.2010 - 09.2013
Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Skills
Category growth
Timeline
Google Ads Search Certification - License 28642125 -
Google Skillshop
03.2019 - 03.2019
Director of Partner Development
Kee Holdings Inc
03.2019 - Current
Google Analytics Individual Qualification Certificate - License 28641678 -
Google Skillshop
02.2019 - 02.2019
Advanced Amazon Marketing - License UC-0Y6YYJUP -
Udemy
02.2019 - 02.2019
Sales Director
Alchem USA, Alchem International
02.2018 - 03.2019
National Sales Director
Giant Sports International
06.2017 - 02.2018
Director of Business Development
Champ Nutrition Center Inc
03.2014 - 06.2017
National Sales Director
MAN Sports LLC
03.2013 - 03.2014
Bachelor of Science - Health Sciences
Drexel University
09.2010 - 09.2013
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