Robert Ramirez
Montclair,NJ
Summary
Results-oriented financial analyst skilled in pricing strategy and operational reporting. Adept at leveraging data analytics and visualization tools to enhance decision-making processes. Committed to driving operational efficiencies and revenue growth through strategic partnership and insight generation across diverse teams.
Overview
10
10
years of professional experience
Work History
Senior Sales Finance Analyst
Samsung Ads
New York
05.2025 - Current
- Manage the connected TV (CTV) pricing and approval process for Direct Insertion Orders (DIO) and Programmatic (PG/PMP), providing pricing guidance and support to the sales organization.
- Partnered with cross-functional teams and sales leaders to evaluate pricing scenarios, forecast revenue impact, and optimize margin across a $400M+ connected TV sales team.
- Overhauled standard pricing rates, increasing sales volume while maintaining equitable margins.
- Reviewed and approved new and incremental campaign pricing requests in Salesforce and Ad Book, communicating timely decisions and recommendations to sellers and stakeholders.
- Advise sales teams on upfront proposals to secure new business opportunities and meet revenue goals.
- Generate weekly Salesforce revenue reports to analyze booked revenue, identify variances, and track performance against revenue targets.
- Monitor competitive pricing, market trends, and industry insights to support revenue optimization and pricing strategy.
- Created centralized repository for pricing policies, standard rate cards, and agency holding company pricing guidelines; presented material during new hire onboarding.
Senior Sales Operations Analyst
Altice USA
Long Island City
04.2018 - 03.2025
- Delivered and maintained daily and monthly operational KPI reports for the highest volume sales channels, which accounted for 60% of Altice USA revenues.
- Consolidated multiple sales channel reports to a single view, leading to greater company-wide efficiency.
- Redesigned Excel reporting into Tableau dashboards, enhancing data visualization and accessibility for stakeholders.
- Lead big data projects that create efficiency and consolidation in B2C and B2B sales reporting.
- Collaborated with channel directors in analyzing business drivers and reporting metrics that provided insights into strengths and weaknesses of the business.
- Produced weekly mobile sales growth deck for executive leadership meetings, providing actionable insights for decision-making.
- Led weekly performance meetings with Sales Directors to address operational reporting issues and their impacts on business outcomes.
Sales Finance Analyst
NSC Global
New York
12.2016 - 10.2017
- Created and maintained the NSC Global Sales managed service forecast report for Sales Division ($200M in revenue).
- Facilitated weekly meetings with Business Unit Heads globally to align on current and expected forecast targets.
- Created and maintained Consolidated Business Forecast presentation reports reviewed by NSC’s executive management and Board of Directors.
- Generated quarterly commission statements for Global Sales Team, ensuring timely and accurate compensation reporting.
- Reported directly to the Chief Commercial Officer, with peer matrix management of twenty-five Global Sales Directors.
- Established role from inception to address evolving organizational needs.
Financial Analyst (Temp.)
The Palladium Group
New York
03.2016 - 11.2016
- Oversaw finance operations, managing invoicing for New York and Boston offices, reconciling financial discrepancies, and coordinating with vendors for repayment.
- Analyzed budget, forecast, operating results, and technology investments to provide actionable insights.
- Compiled and distributed Monthly Flash Reports, Headquarter Expense Reports, Cost Center Operating Statements, Monthly Forecast Report, and Monthly Actual/Budget/Forecast presentations accurately and on time.
- Created pipeline reports from Salesforce on open and closed opportunities.
Education
Tableau Data Analytics Certificate - Business Analytics Fundamentals, SQL for Analytics, Data Visualization with Tableau
New York University, Tandon School of Engineering
New York01-2023
Bachelor of Business Administration - Concentration in Finance, Statistics, Operations & Business Management, Financial Management, Accounting
Iona University
New Rochelle01-2006
Skills
- Salesforce
- Financial Modeling
- Data Analytics
- Statistics
- SQL
- Tableau
- Dashboards
- Exploratory Data Analysis (EDA)
- Relational Databases
- Database optimization
- Google Cloud Platform
- Microsoft Office Suite
- Google Sheets/MS Excel
- Business Intelligence
Projects
- Exploratory Data Analysis using Google Sheets, Airbnb Data
- DML and DDL Querying using MySQL Workbench, Meetup Data
- Data Storytelling using Tableau Desktop, World Bank Data
Timeline
Senior Sales Finance Analyst
Samsung Ads
05.2025 - Current
Senior Sales Operations Analyst
Altice USA
04.2018 - 03.2025
Sales Finance Analyst
NSC Global
12.2016 - 10.2017
Financial Analyst (Temp.)
The Palladium Group
03.2016 - 11.2016
Tableau Data Analytics Certificate - Business Analytics Fundamentals, SQL for Analytics, Data Visualization with Tableau
New York University, Tandon School of Engineering
Bachelor of Business Administration - Concentration in Finance, Statistics, Operations & Business Management, Financial Management, Accounting
Iona University