Summary
Overview
Work History
Education
Skills
Projects
Awards
References
Timeline
Generic

Robert Rojas

Stockton,Ca

Summary

Category Manager with proven expertise in supplier negotiations and category performance enhancement across DBI, GBX, and Mesa Beverage. Strong track record of building customer relationships and consistently achieving sales targets through strategic initiatives. Skilled in Microsoft Office, enhancing brand quality and optimizing product representation in retail environments.

Overview

29
29
years of professional experience

Work History

Category Manager

DBI Beverage - Golden Brands
Stockton, USA
01.2012 - 09.2024
  • Lead and manage supplier and distributor relationships, collaborating and negotiating extensively with manufacturers and vendors to ensure brand and product quality.
  • Work alongside brand managers and sales managers to assist in creating shelf schematics, analyzing brand trends.
  • Collaborating with sales teams to enhance category performance and sales.
  • Met regularly with local chain personnel to discuss opportunities with pricing, AD's and schematic updates.
  • Executed all national and local chain sets for Stanislaus, S.J., Calaveras, and Amador Counties.
  • Build rapport with customers.
  • Local Retail Buyer calls with Food 4 Less/Rancho San Miguel, Mar-Val, Payless Markets, and Podesto's

Sales Account Manager

Mesa Beverage / DBI Beverage
Stockton, USA
01.2005 - 12.2011
  • Maintain relationships while increasing business by selling and ordering products for customers.
  • Execute and close all sales calls for assigned routes, plan and conduct regular sales calls.
  • I would achieve my monthly goals for volume, distribution, and display execution.
  • Route sales. Chain grocery, chain convenience, general market.

Merchandiser

Mesa Beverage
Stockton, USA
05.2002 - 01.2005
  • I would travel to all assigned retail stores, filling all distributed products, rotating products and displayed properly.
  • Support Sales and Delivery Departments by ensuring all products are up to date, brands are well represented.

Cashier/Produce Clerk

Save Mart
Stockton, CA
01.1996 - 12.2000
  • Maintained cleanliness of checkout area including countertops, registers, windowsills and floors.
  • Processing customer purchases, handling payments, and providing excellent customer service.
  • Setting up displays, and updating pricing specials.
  • Keeping the produce dept clean and organized throughout the day.

Education

Diploma -

Bear Creek High School
Stockton
06.1995

Some College (No Degree) -

San Joaquin Delta College
Stockton

Certified Beer Server

Cicerone

Advanced Certificate

JDA Category

Beginning Certificate

JDA Category

Skills

  • Customer service and support
  • Customer rapport building
  • Microsoft Office proficiency
  • High-volume call handling
  • Communication skills and training
  • Sales forecasting
  • Pricing strategy
  • Problem solving
  • Category development

Projects

Training, Using my certification in Space Planning and my knowledge of products, I was able to train multiple people for the category position.

Awards

Salesman of the Year Award, 2011

References

References available upon request.

Timeline

Category Manager

DBI Beverage - Golden Brands
01.2012 - 09.2024

Sales Account Manager

Mesa Beverage / DBI Beverage
01.2005 - 12.2011

Merchandiser

Mesa Beverage
05.2002 - 01.2005

Cashier/Produce Clerk

Save Mart
01.1996 - 12.2000

Diploma -

Bear Creek High School

Some College (No Degree) -

San Joaquin Delta College

Certified Beer Server

Cicerone

Advanced Certificate

JDA Category

Beginning Certificate

JDA Category

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