Robert Scott Adams
Washington,DC
Summary
Dynamic communications professional specializing in community outreach and student recruitment. Proven track record in developing strategic communication initiatives that enhance visibility and drive enrollment growth. Strong media relations skills ensure consistent coverage of events and initiatives.
Overview
25
25
years of professional experience
Work History
Director of Student Services and Marketing
Omega Studios School
Rockville, Maryland
01.2011 - Current
- Researched, developed and executed significant community outreach initiatives resulting in increased enrollment.
- Created marketing projects and community outreach initiatives to enhance studio image and drive enrollment growth.
- Wrote and disseminated press releases for school and studio events, achieving notable media coverage.
- Developed and maintained media relationships, securing local coverage for Omega events and initiatives.
Communication Specialist
University Communications, Howard University
01.2008 - 01.2009
- Developed comprehensive communication strategies for university initiatives and events.
- Coordinated press releases and media inquiries to enhance university visibility.
- Established strong relationships with national and local media, leading to consistent story placements.
- Created engaging content for social media platforms and university publications.
- Developed an efficient system for updating national media contact lists, facilitating seamless connections for staff.
Interim General Manager
WBAI-FM, Radio
New York, New York
01.2006 - 01.2008
- Created and supervised Public Relations campaigns, coordinating with local and national media outlets to build audience engagement.
- Significantly increased station visibility via enhanced media relations as well as community outreach initiatives.
- Collaborated with vendors in Sales, Marketing, and Events to foster a service-oriented atmosphere that supported successful fundraising and marketing initiatives.
- Monitored and analyzed those programs to ensure the stated goals were being met. Re-redirecting and allocating personnel resources to ensure successful results
Special Event Planner
Hotel & Restaurant Employees Local Union 25
Washington, DC
01.2003 - 01.2004
- Secured permits and organized national and local media for special events, serving as lead planner for all Union events.
- Drafted press and media materials to promote Union events and initiatives, enhancing visibility and engagement.
- Developed persuasive external communication materials for media outlets, achieving national media coverage.
Campaign Manager
Friends of Joyce Woodson
Alexandria, Virginia
01.2002 - 01.2003
- Organized and executed outreach and campaign events, enhancing community engagement
- Authored successful public relations outreach strategies and marketing materials
- Cultivated press relationships and outreach strategies to strengthen connections with community groups
- Exercised sound judgment and creative problem-solving in negotiations and crisis management
- Provided excellent judgment and creative problem solving skills, including negotiation, crisis management.
- Celebrated successful re-election campaign victory with team.
Education
Bachelor of Arts - Journalism
Morehouse College
Atlanta, CA01-1976
Skills
- Public relations expertise
- Media relations development
- Communication strategy
- Outreach management
- Community engagement
- Student recruitment
- Event management and planning
- Crisis management
- Problem solving
- Clear communication
- Organizational skills
- Relationship building
- Public speaking and facilitation
- Team collaboration
- Career advising
- Teamwork and collaboration skills
- Career advising services
- Collaborative teamwork
Timeline
Director of Student Services and Marketing
Omega Studios School
01.2011 - Current
Communication Specialist
University Communications, Howard University
01.2008 - 01.2009
Interim General Manager
WBAI-FM, Radio
01.2006 - 01.2008
Special Event Planner
Hotel & Restaurant Employees Local Union 25
01.2003 - 01.2004
Campaign Manager
Friends of Joyce Woodson
01.2002 - 01.2003
Bachelor of Arts - Journalism
Morehouse College