Robert Stahelski
Oxford
Summary
Highly skilled marketing professional with achieved success in business and brand development, campaigns, CRM solutions, and content development. Comprehensive, hands-on background and consistent record of supporting sales initiatives & margin growth through optimizing efficiencies, executing marketing campaigns, and increasing traffic.
Experienced with creating and managing digital marketing campaigns that align with business objectives. Utilizes SEO, content marketing, and social media strategies to enhance online presence and drive user engagement. Track record of analyzing data to optimize marketing performance and achieve measurable results.
Overview
12
12
years of professional experience
Work History
Sales & Marketing Manager
CkSmithSuperior/Santoro Oil/Hometown Heating
10.2023 - 01.2025
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs within the heating and cooling industry.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Conducted market research to identify trends and adjust marketing strategies accordingly.
- Built relationships with the community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Led a high-performing six sales team across three separate companies, providing coaching and ongoing support to ensure success.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Continued in most of the duties from my previous role.
Marketing Specialist
CkSmithSuperior/Santoro Oil/Hometown Heating
03.2014 - 10.2023
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
- Analyzed performance metrics to identify trends and areas for improvement, informing future strategies.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
- Led cross-functional teams in development of integrated marketing campaigns, strengthening brand identity.
- Enhanced user experience on the companies website through strategic design updates and content improvements.
- Designed and built a CRM solution through Google Sheets and Google Scripts that was later spun into other workplace tools.
- Collaborated with cross-functional teams, ensuring seamless integration of CRM into existing processes.
- Boosted overall sales efficiency by automating repetitive tasks and processes within the CRM environment.
- Streamlined workflows with thorough analysis, leading to improved productivity for sales teams.
- Optimized CRM performance by identifying and addressing system inefficiencies.
Marketing Associate
Pete's Tire Barns
04.2013 - 03.2014
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Enhanced social media presence with creative content and effective targeting.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
- Collaborated on creating content for company blog to drive organic traffic and boost search engines rankings.
- Increased brand visibility by developing and executing innovative social media campaigns.
- Updated e-commence listings to improve ranking within search engines.
Education
Bachelor of Arts (BA) - Communications
Worcester State University
Worcester, MASkills
- Content Marketing Strategy
- Social Media Management
- SEO Strategy Analysis
- Brand Identity Enhancement
- Team leadership
- Business growth and retention
- Sales tracking
- CRM management
- Brand messaging
- Database maintenance
- Creative direction
- SEO
- Detail-oriented
- Digital marketing
- Social media marketing
- Social media tools
- Content creation
- Digital marketing management
- Search engine optimization
- Email marketing campaigns
- Google business suite
- Google analytics
- Creative problem solving
- Multi-channel marketing
- Technical SEO
- Graphic design
- Budget development
- Competitor analysis
Accomplishments
- Designed and executed CRM solution for tracking key customer/sales data to drive targeted growth for sales
Software Technical Skills
- Adobe Creative Suite
- JavaScript
- Cold Fusion
- HTML
- Bootstrap
Timeline
Sales & Marketing Manager
CkSmithSuperior/Santoro Oil/Hometown Heating
10.2023 - 01.2025
Marketing Specialist
CkSmithSuperior/Santoro Oil/Hometown Heating
03.2014 - 10.2023
Marketing Associate
Pete's Tire Barns
04.2013 - 03.2014
Bachelor of Arts (BA) - Communications
Worcester State University
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