ROBERT TAFOLLA
Riverside
Summary
Sales manager with a proven record of exceeding quotas by up to 175%. Expertise in consultative sales and relationship management, driving substantial revenue growth through strategic partnerships. Focused on fostering long-term client success and increasing market share.
Overview
20
20
years of professional experience
Work History
Regional Sales Manager
CarNow
05.2025 - Current
- Consistently exceed sales targets, achieving 160% of quota
- Drive new business development by prospecting, qualifying, and closing automotive dealership accounts across Southern and Central California.
- Managed full sales cycle from outreach to close, providing consultative presentations on digital retail and communication solutions.
- Built and maintained relationships with dealership groups, enhancing regional market share.
- Collaborated cross-functionally to facilitate onboarding and ensure long-term client success.
BUSINESS DEVELOPMENT MANAGER
TRUECAR INC
10.2021 - 04.2025
- Managed relationships with independent dealerships, providing tailored recommendations to drive dealer success on TrueCar.
- Consistently achieved 175% of assigned sales goal for Q3 and Q4 of 2023
- Upsell new products including Trade and all TrueCar products
- Ensured compliance of TrueCar dealers with company policies, enhancing effectiveness of account management through strong dealership relationships.
- Assist in selling new subscription renewal and confirming dealer reinstates service per our terms and conditions.
- Prospected inactive independent dealerships to generate additional revenue within assigned territory.
CLIENT SUCCESS MANAGER/ACCOUNT MANAGER
TRUECAR INC
05.2013 - 09.2021
- Managed relationships with 65+ franchise dealerships in Southern California, providing tailored recommendations to help dealers succeed on TrueCar.
- Exceeded all assigned goals in dealer retention, growth, training, and dealer satisfaction.
- Assist in selling new subscription renewal and confirming dealer reinstates service per our terms and conditions.
- Maintained compliance of TrueCar dealers with company policies to enhance the efficiency of the Account Management Team.
- Upsell new products including Trade/Widget and all TrueCar products
CORPORATE SALES REPRESENTATIVE
COX AUTOMOTIVE
01.2008 - 04.2013
- Developed and executed sales plan for California, Nevada, Colorado, and New Mexico territory, acquiring new buyers and identifying incremental growth opportunities via phone.
- Conducted daily substantive outbound calls to dealers to promote in-lane and online sales, close bids on OVE, and set appointments for FSR with inactive buyers and sellers.
- Locate a specific model for customers and negotiate the deal using all of Manheim's sales channels
- Instructed customers on pricing strategies based on Manheim Market reports
- Reviewed weekly hot sheets to research sales across all avenues, contributing to revenue growth.
ADESA LOS ANGELES E-COMMERCE ADMIN
ADESA
01.2006 - 12.2007
- Responded to customer inquiries relating to vehicles, titles, and related DMV regulations
- Delivered quality service to customers for vehicle pickup and disposition, ensuring satisfaction during the process.
- Schedule vehicles for pickup locations Verified that vehicle information is accurately recorded for sale
- Informed customers regarding failed post-sale inspections or arbitrations, facilitating resolution and maintaining trust.
- Maintained vehicle inventory for aging and first in/first-out process, supporting efficient turnover and sales readiness.
Education
Associate of Arts - Business Management
Riverside Community College
Riverside, CA01-2017
Skills
- Business development
- Sales presentations
- Lead generation
- Account management
- Pipeline management
- Salesforce management
- CRM platforms
- Process improvement
- Strategic partnerships
- Relationship management
- Sales coaching
- Decision-making
- Customer service
Awards
TrueCar Presidents Recipient, 2017
Languages
Spanish
Professional
Timeline
Regional Sales Manager
CarNow
05.2025 - Current
BUSINESS DEVELOPMENT MANAGER
TRUECAR INC
10.2021 - 04.2025
CLIENT SUCCESS MANAGER/ACCOUNT MANAGER
TRUECAR INC
05.2013 - 09.2021
CORPORATE SALES REPRESENTATIVE
COX AUTOMOTIVE
01.2008 - 04.2013
ADESA LOS ANGELES E-COMMERCE ADMIN
ADESA
01.2006 - 12.2007
Associate of Arts - Business Management
Riverside Community College