Robert Witt
Summary
Proven data-driven marketer with a specialty for social media growth. Award winning track record at Fortune 500 financial services company. Sought after social media consultant with a significant personal social media presence. Brings a decade of inventive and analytical social media marketing tactics to the table.
Overview
9
9
years of professional experience
Work History
Brand Marketing Consultant
Self-Employed
Huntington Beach, CA
03.2022 - Current
- Captivate social media audiences with entertaining and informative content (over 300,000,000 organic views and over 525,000 followers/subscribers cultivated in aggregate)
- Develop and execute brand strategy in order to maximize ROI
- Drive brand awareness through impactful partnerships, influencer campaigns, and sponsorships
- Expand social media presence by strengthening audience engagement
- Remain data-driven to push clients beyond stated metric goals
Marketing Analyst
Pacific Life
Newport Beach, CA
12.2017 - 02.2022
- Won "Leader of the Pac" award for the entire division (out of over 700 employees) for research leading to Pacific Life's most successful B2B annuity marketing idea of 2020
- Authored copywriting on B2B marketing materials to educate financial professionals about insurance offerings
- Oversaw customer acquisition through social media campaign and salesforce journey mapping guidance
- Presented ideas to key stakeholders regarding competitive advantages to be highlighted in marketing efforts
- Lead focus group of sales team members to get insight on ways to refine brand positioning
Marketing Director
XOMandysue
Newport Beach, CA
07.2015 - 12.2017
- Expanded brand from launch to 7-figure business through 100% organic social media guerilla marketing
- Created affiliate marketing program to drive passion for the brand from over 3,300 affiliates
- Partnered with sororities and collegiate influencers nationwide to manufacture brand awareness as well as provide financial support for their philanthropic efforts
- Grew Instagram following from 0 to 30k organic followers
Education
Bachelor of Arts - Economics
University of California, Riverside
Riverside, CA06-2015
Current Social Media Portfolio
- @XOmandysue (31k Instagram followers)
- @thesephew (545k TikTok followers)
- @playadistrictdental (1023 TikTok followers)
- @therobbywittshow (86k YouTube subscribers)
Timeline
Brand Marketing Consultant
Self-Employed
03.2022 - Current
Marketing Analyst
Pacific Life
12.2017 - 02.2022
Marketing Director
XOMandysue
07.2015 - 12.2017
Bachelor of Arts - Economics
University of California, Riverside
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