Summary
Overview
Work History
Education
Skills
Timeline
Languages
Additional Activities
Additional Information
BusinessDevelopmentManager
Roberto Soldano

Roberto Soldano

Miami Beach,FL

Summary

Executive with extensive experience in strategic consulting, operational marketing, and international business management, with over 30 years in various sectors, including media, advertising, food and beverage, and home appliances. Specialist in sales management, marketing, and global business expansion, with a strong track record in building commercial networks and increasing market share. Experienced in leading organizational transformations, from start-ups to crisis situations, with a focus on concrete and sustainable results. Fluent in Italian, Portuguese, English, and Spanish, with a solid trajectory across markets in Europe, North America, and South America.

Overview

33
33
years of professional experience
1
1
Certification
9
9
years of post-secondary education

Work History

MANAGING DIRECTOR

Ideacaffè Espresso Italiano
Porto Alegre, Brasil
01.2006 - 04.2024
  • COO of the company (Café Bahia Group), responsible for overseeing the production of coffee and derivative products distributed under the same brand. Member of the Board of Directors and legal representative of the company.
  • Responsible for the operation of Sanremo do Brasil - Espresso Coffee Machines, a subsidiary under the same corporate control, until 2013.
  • Implemented strategies for product and business expansion under the Ideacaffè brand and through private labels, including technical and commercial training programs, resulting in significant sales growth (+10-20% annually).
  • Development of new sales channels and business units, such as flagship stores and commercial affiliations, which accounted for 40% of the company's revenue.
  • Company representative in sector associations and public entities, promoting coffee consumption culture and strengthening the brand's presence.

MANAGING DIRECTOR

Artel Group – Artel do Brasil
Porto Alegre, Brasil
06.1998 - 12.2005
  • General Manager for Latin America and COO of the Artel Group subsidiary, a manufacturer of air conditioners and air treatment devices. Implemented the Distribution Center in South America and coordinated the subsidiaries. Responsible for the operations of 3 brands controlled in collaboration with Asian manufacturers.
  • Corporate Governance; Development of corporate strategies and marketing and sales policies in collaboration with sector managers; formation and coordination of the team of commercial managers and sales agents, with technical and commercial training across the 10 subsidiaries in Brazil and for more than 70 distributors.
  • Participation in trade fairs and exhibitions to strengthen the brand's presence in the international market.
  • Achieved an average annual sales growth of 25%, with market leadership in the split air conditioners and dehumidifiers segments.

MARKETING & SALES MANAGER

Artel Group
San Vito di Leguzzano, Itália
09.1996 - 06.1998
  • Manager of the Central Italy Area, based in Florence. Promoted to Head of Marketing and Sales for air conditioners, purifiers, and dehumidifiers, initially for the Italian market and later for South America.
  • Development of commercial policies and sales promotion, selection, training, and organization of the commercial network, creation of regional technical-commercial offices, and delivery of specific training in direct sales techniques, traditional retail, and large distribution.
  • Sales expansion and market leadership in the national market for white goods product segments.

PRODUCT SALES MANAGER

General Waters Italia and Others
, Italy
12.1990 - 12.1996
  • Commercial Manager and Market Development for Residential Products
  • Previously worked in various sectors, including fast-moving consumer goods, food and beverages, media (radio, TV, and print), and advertising agencies.

Education

M.D. - ECONOMICS AND BUSINESS

Universitá Degli Studi Di Roma “La Sapienza”
Roma, Italy
11.1983 - 03.1989

TECHNICAL DIPLOMA - TOPOGRAPHY AND BUILDING SURVEYOR

Instituto Tecnico Per Geometri “E. Masi”
Foggia, Italy
10.1979 - 06.1983

Skills

  • Business Strategy and International Expansion
  • Strategic Planning and Corporate Governance
  • Negotiation and Corporate Relations
  • Operational Marketing and Brand Management
  • Selection, Training, and Development of Sales Teams

Timeline

MANAGING DIRECTOR

Ideacaffè Espresso Italiano
01.2006 - 04.2024

MANAGING DIRECTOR

Artel Group – Artel do Brasil
06.1998 - 12.2005

MARKETING & SALES MANAGER

Artel Group
09.1996 - 06.1998

PRODUCT SALES MANAGER

General Waters Italia and Others
12.1990 - 12.1996

M.D. - ECONOMICS AND BUSINESS

Universitá Degli Studi Di Roma “La Sapienza”
11.1983 - 03.1989

TECHNICAL DIPLOMA - TOPOGRAPHY AND BUILDING SURVEYOR

Instituto Tecnico Per Geometri “E. Masi”
10.1979 - 06.1983

Languages

Italian
Native language
Portuguese
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Spanish
Upper Intermediate (B2)
B2

Additional Activities

  • Former public administrator in Italy and advisor to the Brazil-Italy Chamber of Commerce.
  • Guest lecturer at universities and speaker at seminars and events hosted by Brazilian Chambers of Industry and Commerce on topics related to business internationalization and commercial strategies in Latin America and globally.
  • Active participation in national and international trade fairs and exhibitions.

Additional Information

  • Italian Passport
  • Brazilian Resident (RNA)
  • U.S. Green Card
  • Available for Travel

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Roberto Soldano