Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Robinette Wagner

Lapeer,Mi.

Summary

Sales leader with extensive experience at Coastal Pacific Wine and Spirits, specializing in marketing strategy and account management. Successfully led product launches and cultivated a high-performance culture. Proficient in data analysis and customer relationship management, consistently driving teams to exceed targets and achieve remarkable results.

Overview

35
35
years of professional experience

Work History

Key Account Specialist

Southern Glazers Wine and Spirits
Farmington Hills, Michigan
07.2020 - Current

On Premise Key Account Specialist, SGWS July 2020-present

Work in partnership with the highest influence and highest volume accounts in Detroit, Michigan

Strategies to meet profit margins and ROI, creating and coordinating events to bring elevated experiences to guests and customers that leave a lasting and over the top memory

Sr. On Premise Manager

Coastal Pacific Wine and Spirits
, Michigan
08.2016 - Current
  • Managed territory across Michigan, overseeing 1100+ accounts and achieving significant sales growth.
  • Achieved recognition as one of only two states that outpaced retail in the Moet Hennessy Portfolio.
  • Led all Control Markets in the Ketel One Botanicals product launch, crushing all other states with execution.
  • Developed targeted programs and marketing strategies to meet and exceed supplier goals.
  • Collaborated with sales analysts, marketing directors, sales directors, and suppliers to align strategies.
  • Managed 11 sales consultants and 1 District Manager.
  • Oversaw two Diageo Golden Bar winners over six years, ensuring high standards of performance.
  • Fostered a family-oriented culture, ensuring team members feel valued and integral to success.

District Manager

Southern Wine and Spirits
Farmington Hills, Michigan
08.2012 - 08.2016
  • Led 6 direct sales consultants in executing targeted sales strategies, achieving goals while fostering high motivation levels.
  • Managed a team of rewarded sales consultants, including representatives of the quarter and year.
  • Assigned goals, maintained budgets, and coordinated promotional activities alongside point of sale to drive sales initiatives.
  • Managed logistics for scheduled events, ensuring seamless execution and optimal engagement.
  • Schedule and utilize ambassadors from various brands from around the world out in the market.

Sales Consultant

Southern Wine and Spirits
09.2011 - 01.2012
  • Secured maximum compensation through consistent performance and surpassing sales targets.
  • Earned additional sales incentives by exceeding established performance benchmarks.
  • Executed daily action plan to cultivate strong relationships with over 100 accounts.

Paraprofessional

Lapeer Community Schools
Lapeer, USA
08.2005 - 09.2011
  • Developed and implemented educational plans aligning with State of Michigan learning goals to facilitate student success.
  • Supported children with special needs to enhance their learning and social integration in educational settings.
  • Cared for children with specific needs, including management of diabetic meters and insulin pumps, ensuring their health and well-being.
  • Achieved certification in First Aid and CPR to ensure safety.

Group Leader of Sales

Party Lite, Gifts Incorporated
Plymouth, USA
12.2005 - 05.2008
  • National recognition for developing a sales team recording more than $250,000 in sales in the first year of inception.
  • Managed and motivated a team of 5 managers and 127 members to drive sales performance.
  • Created and executed monthly training programs to enhance team skills and knowledge.
  • Trained a national sales team of hundreds of leaders, consultants, and distributors.
  • Received monthly recognition for consistently achieving sales goals.

Frito Lay Merchandiser

Pepsico, Co.
Sterling Heights, USA
01.1991 - 09.1993
  • Received company recognition for achieving a 120% sales increase over the same quarter compared to the previous year.
  • Achieved company bonus by consistently meeting or exceeding sales targets set by the organization.
  • Managed sales route across multiple accounts to maximize product visibility and sales opportunities.
  • Coordinated marketing, ordering, and distribution of Frito Lay products tailored to specific market needs.

Education

Associate of Arts - Liberal Arts And Sciences

Oakland Community College
2900 Featherstone Rd Auburn Hills, Michigan
06-1997

Apple Valley College
Apple Valley, California

University of Southern Illinois

Skills

  • Sales management
  • Customer relationship management
  • Marketing strategy
  • Digital marketing
  • Data analysis
  • Performance evaluation
  • Account management

Accomplishments

2020-present-awarded Diageo Rep of the quarter 12 times out of the 20 opportunities
Rewarded Diageo Rep of the Year 2 times out of the 5 opportunities
Nominated for Diageo’s National Golden Bar Award 2025
Moet Hennessy Rep of the Quarter 4 times
Moet Hennessy Rep of the Year 2021

Timeline

Key Account Specialist

Southern Glazers Wine and Spirits
07.2020 - Current

Sr. On Premise Manager

Coastal Pacific Wine and Spirits
08.2016 - Current

District Manager

Southern Wine and Spirits
08.2012 - 08.2016

Sales Consultant

Southern Wine and Spirits
09.2011 - 01.2012

Group Leader of Sales

Party Lite, Gifts Incorporated
12.2005 - 05.2008

Paraprofessional

Lapeer Community Schools
08.2005 - 09.2011

Frito Lay Merchandiser

Pepsico, Co.
01.1991 - 09.1993

Associate of Arts - Liberal Arts And Sciences

Oakland Community College

Apple Valley College

University of Southern Illinois
Robinette Wagner