ROBIN F. ORMSBY

Word charmer, sales booster, eye-catcher, headline grabber. Known for writing gripping copy, and captivating content. I believe everything matters from the smallest request to the biggest job, how you handle yourself is key. I focus on follow-through, never missing a trick and the belief that presentation is everything. The wow factor goes into every task I tackle.

• 2013 Emmy Awards winner Advertising Club of Greater Boston, Best PSA for Internet Predator Campaign for DOJ/Vermont
• 2008 Emmy Award recipient, recognized for significant contributions to the ratings' bonanza of Good Morning America and their acknowledgement as "Outstanding Morning Program".
• Discovered, promoted and integral in the recruiting of David Muir, Lead Anchor of "World News Tonight with Diane Sawyer" when he was reporter with WCVB in Boston.
• Created "Meet the Oscar,' marketing campaign that generated 30,000+ visitors to the Times Square Studios in the first week. It was considered by the Academy of Motion Pictures to be one of the most successful promotions of its kind. Fans took pictures with statues.
• Successfully influenced numerous affiliates to aid in promoting "Good Morning America" with new co-anchors, Charles Gibson and Diane Sawyer. Results included: all affiliates showed a marked increase in ratings, as high as 150%; viewership increased by more than 1,000,000 households.