Robson Da Costa Lopes
Chesapeake,VA
Summary
Customer & Result oriented professional. Proud of the carrier path, from Intern to General Manager, with strong adaptability and leadership skills, used to fast-paced environment. Experienced in different areas, cultures and oriented by facts and data.
Overview
28
28
years of professional experience
Work History
General Manager North & Central America
Valeo Automotive Systems - Aftermarket
10.2021 - Current
- Responsible for 80+ million USD revenue
- In charge of 2 divisions (USA & CAN + Mex & Central America)
- Increased FCF (Cash Flow) by 79% (2023)
- Reduced level and improved stock health composition (2023)
- Delivered 1st year ever positive operating margin (2022)
- Delivered division sales record for 2 years in a row
- Composed a new team of professionals in different areas, fostering a positive work environment and high employee satisfaction via internal satisfaction survey.
Marketing Manager North & Central America
Valeo Automotive Systems - Aftermarket
11.2019 - 09.2021
- Reduced non-useful stock and depreciated by 25%
- Improved inflation balance by 2 p.p.
- Best division WW performance of New items sales, 6% of division revenue.
- Merged PIAA & FTE program to Valeo Aftermarket sales (additional sales and improvement of product portfolio)
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed. (Qlickview, Sales force, Phocas)
Marketing Manager North America
Valeo Automotive Systems - Aftermarket
01.2018 - 10.2019
- Responsible for Product management / application, Digital, Communication, Trade shows, Technical support and Database.
- Improved division profitability for 2 years, released #400+ PNs in 5 different product lines, released technical assistance program (Tech care) and garage loyalty program.
- with the Sales team, introduced the clutches transmission program at AutoZone
- Implemented the sales analysis & recovery process program (Valeo methodology using Sales Force platform).
Marketing Manager South America
Valeo Automotive Systems - Aftermarket
07.2014 - 12.2017
- In charge of 2 teams (Brazil and Argentina), responsible for South American countries.
- Team with #29 people divided into 3 areas: Product management & purchasing, Communication & events and Technical support.
- Composed the team achieving market leadership in radiators, 5+ points of market share in transmission and released the field technical-assistance program (Valeo Tech care).
Export Sales Manager South America
Valeo Automotive Systems - Aftermarket
06.2012 - 06.2014
- Management of #5 external sales representatives
- Management of 2 flows of sourcing (via Europe and Brazil)
- After two years, #32 new customers,
- Introduced sales to heavy duty (commercial vehicles) and e-commerce market segments.
- Sales 2014 increased by 30% versus previous year.
Regional Sales Manager - Domestic
Valeo Automotive Systems - Aftermarket
06.2011 - 05.2012
- In charge of 11% of division revenue via different distribution channels: warehouse distributors, fleets, retail and gas-station-distributors.
- Autozone business acquisition / range introduction
- Increased share of account: 1_Car Central (customer) reaching the position of main customer of Wipers + Radiators, 2_Eletropar (customer) increased sales by 40% in wipers
Key Account Manager - Domestic Sales
Valeo Automotive Systems - Aftermarket
01.2010 - 06.2011
- Customized approach of sales, customer mapping and subsidiaries support
- In charge of 4 of the top 10 division customers
- recovered sales of #2 accounts in decline previously
Product Manager
Valeo Automotive Systems - Aftermarket
01.2003 - 12.2009
- Managed different product lines: Lighting, Wipers, Rotating, Switches, Accessories and Engine management systems.
- Launched 4 new product lines: Engine management, Switches, Accessories and Starters and Alternators in Brazil and Argentina.
Marketing Intern
Valeo Automotive Systems - Aftermarket
05.2000 - 12.2002
- Launched as project leader a product family of auxiliary lamps
- Supported product managers w/ demand planning, sales performance reports and new products launching.
Teacher of Exact Sciences
Sao Paulo State - Education Department
01.1997 - 05.2000
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
- Classes of Mathematics, Physics and Chemistry
Education
Post Graduation - Business Management
FGV - Fundacao Getulio Vargas
Sao Paulo , Brazil08.2011
Bachelor of Science - Engineering - Mechatronics
Universidade Bandeirante De Sao Paulo
Sao Paulo , Brazil12.2009
Skills
- Leadership with 10 years experience
- Adaptability
- Result orientation & cost reduction
- Multicultural experience
- Mentorship
- Marketing and Sales Management
- Recruitment
- Financial Administration
Languages
English
Full Professional
Spanish
Full Professional
Portuguese
Native or Bilingual
Italian
Elementary
Voluntary work
Mentor / Certified - Score Association - Voluntary - April 2024 to today
Timeline
General Manager North & Central America
Valeo Automotive Systems - Aftermarket
10.2021 - Current
Marketing Manager North & Central America
Valeo Automotive Systems - Aftermarket
11.2019 - 09.2021
Marketing Manager North America
Valeo Automotive Systems - Aftermarket
01.2018 - 10.2019
Marketing Manager South America
Valeo Automotive Systems - Aftermarket
07.2014 - 12.2017
Export Sales Manager South America
Valeo Automotive Systems - Aftermarket
06.2012 - 06.2014
Regional Sales Manager - Domestic
Valeo Automotive Systems - Aftermarket
06.2011 - 05.2012
Key Account Manager - Domestic Sales
Valeo Automotive Systems - Aftermarket
01.2010 - 06.2011
Product Manager
Valeo Automotive Systems - Aftermarket
01.2003 - 12.2009
Marketing Intern
Valeo Automotive Systems - Aftermarket
05.2000 - 12.2002
Teacher of Exact Sciences
Sao Paulo State - Education Department
01.1997 - 05.2000
Post Graduation - Business Management
FGV - Fundacao Getulio Vargas
Bachelor of Science - Engineering - Mechatronics
Universidade Bandeirante De Sao Paulo
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