ROBYN SIMENSKY
EVERGREEN TRADING
Englishtown
28
years of professional experience
Strategic Media Buying and Account Management professional experienced in planning, negotiating, and executing multimillion-dollar advertising campaigns across television, cable, radio, and digital platforms. Achieved cost-efficient media buys below SQAD CPP/CPM benchmarks while optimizing investments and delivering strong campaign performance for national brands. Focused on building robust client and vendor relationships, leading cross-functional teams, and leveraging market intelligence to maximize ROI.
Work History
Senior Media Buyer, Local Integrated Investment
7 Years- Negotiated and executed television, cable, radio, and digital trade buys across major U.S. markets including Boston, Detroit, and San Antonio to maximize client exposure.
- Negotiated and executed television, cable, radio and digital trade buys across Boston, Detroit, San Antonio, and other major U.S. markets.
- Successfully executed campaigns in highly competitive advertising markets while maintaining cost efficiencies and delivery goals.
- Monitored campaign performance and delivery to ensure alignment with client objectives and adherence to budget.
Senior Media Buyer, Dedicated Kroger Team, Local Investment
1 Year- Joined Kroger dedicated team to manage TV and radio media investments, optimizing spend for targeted campaigns.
- Negotiated and executed television, cable, and radio buys across Indianapolis, Fort Wayne, and regional markets to maximize audience reach.
- Monitored campaigns for Kroger Director, ensuring alignment with client objectives and adherence to budget requirements.
Senior Media Buyer, Local Investment
1 Year- Managed media investments for high-profile clients including 7-Eleven, Campbell’s, HP Hood and Old Navy.
- Managed media investments for high-profile clients, optimizing budget allocation across channels including 7-Eleven, Campbell’s, HP Hood, and Old Navy.
- Conducted marketplace analysis to identify emerging trends and competitive activity, informing strategic trade buying opportunities.
- Ensured campaign accuracy through pre-posting, re-rating, make-good negotiations, and performance optimization.
- Led quarterly campaign post-analyses, delivering actionable insights and recommendations that enhanced client campaign performance.
- Oversaw billing reconciliation and vendor discrepancy resolution to ensure financial accuracy and compliance.
Freelance Senior Media Buyer
1 Year- Negotiated and executed local television and digital buys in over 15 markets, maximizing reach and engagement.
- Managed media schedules and vendor relationships, optimizing campaign strategies for Dish Satellite TV and Tim Hortons.
- Monitored campaign performance and delivery, ensuring alignment with client objectives and budget through data-driven adjustments.
Account Supervisor / Senior Specialist, Local Investment
5 Years- Directed and supervised local media investment strategies and campaign execution for major national accounts including Trane, Burlington Coat Factory, Jamaica Tourism, and ASICS.
- Functioned as the primary liaison between planning and buying teams, coordinating campaign delivery to meet client goals, budgets, and performance expectations.
- Developed market-specific cost projections using historical performance data and current marketplace intelligence to inform investment strategies.
- Evaluated premium media opportunities for major events, including NFL Super Bowl, NCAA Championships, MLB World Series, NHL Stanley Cup Finals, Academy Awards, and Grammy Awards to maximize campaign exposure.
Senior Specialist, Local Investment
3 Years- Managed media investments for high-profile clients including Hyundai/Kia, Amazon, TD Bank, Merck, MillerCoors, Hardee’s, Safeway/Albertson’s and SeaWorld.
- Managed media investments for high-profile clients, optimizing campaign strategies for Hyundai/Kia, Amazon, TD Bank, Merck, MillerCoors, Hardee’s, Safeway/Albertson’s, and SeaWorld.
- Successfully executed campaigns in highly competitive political advertising markets while maintaining cost efficiencies and delivery goals.
- Secured sponsorships and negotiated value-added opportunities for TD Bank's Time & Temperature programs, enhancing brand visibility across New York, Boston, and Hartford.
- Mentored and trained Assistant Buyers, fostering professional development and enhancing operational excellence within the team.
- Served as the New York office's Mediaocean Spectra O/X Super User, partnering with platform representatives to improve system functionality and user adoption.
Senior Media Buyer
3 YearsSenior Media Buyer
1 YearJunior Media Buyer
2 YearsEducation
Bachelor of Science - Communications
Skills
Media planning
Negotiation expertise
Performance tracking
Advertising activities
Client communication
Organizational skills
Team collaboration
Adaptability and flexibility
Effective communication
Timeline
Senior Media Buyer, Local Integrated Investment
EVERGREEN TRADING
01.2019 - 01.2026Read More
Senior Media Buyer, Dedicated Kroger Team, Local Investment
EVERGREEN TRADING
01.2018 - 01.2019Read More
Senior Media Buyer, Local Investment
EVERGREEN TRADING
01.2017 - 01.2018Read More
Freelance Senior Media Buyer
HORIZON MEDIA
01.2016 - 01.2017Read More
Account Supervisor / Senior Specialist, Local Investment
INITIATIVE
01.2011 - 01.2016Read More
Senior Specialist, Local Investment
INITIATIVE
01.2008 - 01.2011Read More
Senior Media Buyer
MEDIAFIRST
01.2005 - 01.2008Read More
Senior Media Buyer
DKB & PARTNERS
01.2003 - 01.2004Read More
Junior Media Buyer
INITIATIVE MEDIA / TN MEDIA
01.1998 - 01.2000Read More
College of Staten Island
Bachelor of Science from Communications
Read More