Rochelle Hubbard

• Collaborated with internal stakeholders and creative teams to deliver cohesive marketing campaigns across digital and print platforms
• Led projects to redesign web pages, diversify strategies and revitalize social media presence
• Managed three website migration projects as a Subject Matter Expert (SME), managing deliverables effectively
• Conducted keyword research and competitive analysis, enhancing content performance and achieving a 15% increase in user engagement.

• Developed and executed content strategies for multiple brands in Texas and Canada under Direct Energy, contributing to an increase in organic traffic year-over-year
• Managed the editorial calendar and led a team of content writers, resulting in a 20% reduction in content production time while maintaining quality
• Led the UAT phase for a major website redesign, ensuring all functionalities met user requirements and business goals
• Maintained accurate pricing presentation on all digital platforms and managed end to end order analysis in compliance with relevant market guidelines and state regulatory rules.

• Implemented online sales journeys on multiple brand websites to enhance user experience and increase customer engagement and conversions
• Authored process improvement documents and managed user acceptance testing (UAT)
• Conducted market research and platform analysis to optimize digital experiences.

• Managed the implementation of commercial electricity bids, ensuring data quality.
• Leveraged CRM tools effectively to maintain accurate records of client interactions and progress towards sales targets.
• Trained new Sales Support Analysts, ensuring a smooth onboarding experience and knowledge transfer.
• Developed and maintained a library of model documents and templates to support sales initiatives.

• Managed budgets and campaigns for major accounts in the Food and Beverage industry, generating over $40K in revenue.
• Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
• Managed logistics for a hospitality management conference with over 1200 attendees.

• Developed marketing strategies to recruit participants for clinical research protocols.
• Created marketing initiatives that generated high campaign response rates.
• Managed patient records and reported data on clinical study participation.

• Developed comprehensive reports on research findings, providing actionable recommendations for marketing strategies.
• Managed corporate branding initiatives and media kits that contributed to generating over $20 million in annual ad revenue.
• Awarded for Outstanding Contribution to Sales Effectiveness and Marketing Excellence.