Rochelle Mayfield
San Antonio
Summary
Community-focused leader with extensive experience in organizing grassroots campaigns, managing teams, and fostering civic engagement. Proven track record in voter outreach, volunteer recruitment, and data-driven campaign strategies. Recognized for building strong community relationships, and delivering measurable results in high-pressure environments.
Overview
3
3
years of professional experience
Work History
Community Organizer
Empower Project
09.2024 - 11.2024
- Recruited, onboarded, and trained a statewide network of paid Community Mobilizers, expanding voter outreach efforts with PA Neighbor Network Action Fund.
- Led large-scale training sessions for groups of 20 or more participants, ensuring comprehension of relational organizing techniques and program objectives.
- Monitored performance metrics, ensuring participants met outreach and data-entry benchmarks.
- Gathered feedback to enhance training materials, and established continuous communication channels with leadership.
Office Manager
At Scale
08.2022 - 08.2024
- Directed a team of 5 office associates and 89 canvassers, collecting 30,000+ signatures in two months.
- Developed onboarding and training programs to enhance team skills and ensure operational excellence.
- Oversaw scheduling, territory assignments, and resources to support canvassing initiatives.
- Implemented process improvements that increased data accuracy and team efficiency by 20%.
- Coordinated cross-department communication and logistics, streamlining outreach workflows, and ensuring timely campaign execution.
Deputy Director
FieldWorks
04.2022 - 07.2022
- Recruited, trained, and managed over 100 canvassers for three petition campaigns, exceeding daily and weekly outreach targets.
- Produced detailed progress reports for leadership and clients, leveraging reporting tools and platforms.
- Oversaw day-to-day campaign operations, ensuring compliance with state petitioning guidelines, and legal requirements.
- Coordinated logistics for canvassing routes, petition drop-offs, and supply distribution.
- Mentored team leads to improve retention and performance, while fostering a positive and inclusive work environment.
Skills
- Community Outreach & Voter Engagement
- Volunteer Recruitment & Mentorship
- Relational Organizing Techniques
- Training & Facilitation (Virtual & In-Person)
- Data-Driven Campaign Management
- CRM and Database proficiency (Empower Software)
- Public Speaking & Presentation Skills
- Strategic Planning & Team Collaboration
Timeline
Community Organizer
Empower Project
09.2024 - 11.2024
Office Manager
At Scale
08.2022 - 08.2024
Deputy Director
FieldWorks
04.2022 - 07.2022