Rocio Maciel
Santa Ana,CA
Summary
Strategic Product Marketing Manager developing marketing material to drive sales and promote product longevity. Compiles educational, persuasive data. Demonstrates a strong, data-driven approach, enhancing product portfolios and market penetration through strategic insights and comprehensive analytics.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
New Generation Wellness
Irvine, USA
12.2020 - Current
- Analyzed competition and market trends to inform product marketing strategies for growth.
- Conducted surveys with advisory groups to gauge preferences on product features.
- Coordinated cross-functional teams to establish comprehensive product roadmaps.
- Developed promotional materials including brochures, flyers, and newsletters for successful product launches.
Market Data Analyst
Vitamer Laboratories
Irvine, USA
05.2017 - 12.2020
- Optimized promotional activities through ROI analysis to enhance effectiveness.
- Identified improvement opportunities in existing processes using data analysis techniques.
- Developed strategies based on insights from market research studies.
- Prepared presentations summarizing findings from data analysis projects.
Production Control Coordinator
Nexgen Pharma
Irvine, USA
08.2009 - 07.2017
- Orchestrated strategic product positioning to enhance market penetration and adoption.
- Identified cost-saving initiatives, achieving annual savings of $69,000.
- Developed detailed reports on production volume, quality control, and material inventory management.
- Delegated tasks effectively to optimize overall cost efficiency.
Education
Master's Degree - Marketing Concentration
Cal State Fullerton
Fullerton07.2024
Bachelor's Degree - Radio, TV, Film & Public Relations
California State University-Fullerton
Fullerton05.2015
Associate's degree - General, Liberal Arts
Orange Coast College
Costa Mesa05.2011
Skills
- Product lifecycle management
- Regulatory compliance
- Strategic planning
- Cross-functional collaboration
- SKU optimization
- Market analysis and research
- Project management
- Content creation
- Pricing strategy
- Product launches and marketing
- Market penetration
Certification
- Food, Nutrition & Health, Santa Ana College, 2019
- Vitamins, Minerals & Nutraceuticals, Huntington- University of Health Sciences, 2016
Languages
English
Native/ Bilingual
Spanish
Professional
Timeline
Product Marketing Manager
New Generation Wellness
12.2020 - Current
Market Data Analyst
Vitamer Laboratories
05.2017 - 12.2020
Production Control Coordinator
Nexgen Pharma
08.2009 - 07.2017
Master's Degree - Marketing Concentration
Cal State Fullerton
Bachelor's Degree - Radio, TV, Film & Public Relations
California State University-Fullerton
Associate's degree - General, Liberal Arts
Orange Coast College
Similar Profiles
Dakota PettyDakota Petty
Material Handler at New Generation WellnessMaterial Handler at New Generation Wellness
Tiara DavidsonTiara Davidson
Quality Technician at New Generation WellnessQuality Technician at New Generation Wellness
Jennifer CampaJennifer Campa
owner at Generation Wellness Centerowner at Generation Wellness Center
STEVEN BURTNETTSTEVEN BURTNETT
Storekeeper at Santa Ana Unified School DistrictStorekeeper at Santa Ana Unified School District
Edmark Glenn SacdalanEdmark Glenn Sacdalan
Distribution Technician at Glidewell LaboratoriesDistribution Technician at Glidewell Laboratories