Jeff McWilliams
Winder
Summary
Dynamic professional with extensive experience in product marketing and brand development. Skilled in developing market intelligence and collaborating with cross-functional teams to enhance product positioning and drive successful product launches. Committed to leveraging expertise to create impactful marketing strategies.
Overview
30
30
years of professional experience
Work History
Product Marketing Manager
Demis Prodcuts Inc.
Lithonia, GA
01.2024 - 05.2026
- Created and implemented marketing campaigns aligned with product launches and promotional events.
- Developed and executed product positioning strategies to enhance market visibility.
- Collaborated with cross-functional teams to refine product messaging and target market identification.
- Analyzed market trends and consumer feedback to inform product development decisions.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
Owner/Operator
Jeff McWilliams Designs, LLC
Norcross, GA
04.1996 - 10.2023
- Streamlined operational processes to improve efficiency and reduce costs.
- Managed project timelines and ensured timely delivery of services.
- Cultivated relationships with suppliers to enhance product offerings.
- Developed and implemented design concepts tailored to client specifications.
- Managed day-to-day business operations.
- Analyzed market trends to inform design strategies and business decisions.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
Education
High School Diploma -
Jefferson High School
Jefferson, GASkills
- Product marketing
- Product launches
- Marketing campaigns
- Brand development
- Product lifecycle management
- Market intelligence
- Pricing strategy
- Product profitability analysis
- Product management
- New product channels
- Research and development
- ROI calculations
Timeline
Product Marketing Manager
Demis Prodcuts Inc.
01.2024 - 05.2026
Owner/Operator
Jeff McWilliams Designs, LLC
04.1996 - 10.2023
High School Diploma -
Jefferson High School