Rockwell Gunson
Santa Barbara ,CA
Summary
Creative and detail-oriented Marketing and Advertising Specialist Intern with a passion for copywriting and storytelling. Skilled at crafting engaging content, supporting digital marketing strategies, and contributing to campaigns that boost brand visibility, and customer engagement. Recognized for sharp attention to detail, adaptability in fast-paced environments, and a strong grasp of consumer behavior and market trends. Known for bringing fresh, creative perspectives to collaborative projects, and for turning insights into compelling messaging that resonates with audiences.
Overview
3
3
years of professional experience
Work History
Marketing and Advertising Specialist Intern
Crio Brü
Santa Barbara, California
05.2024 - 09.2024
- Collaborated with team members to design promotional materials and advertisements.
Much of my role was to observe the creative process and learn how design choices connect to brand identity. I contributed small, supportive tasks, which gave me firsthand experience in how collaboration drives successful campaigns. - Monitored campaign performance using analytics tools to gather insights.
I shadowed the team as they tracked data and explained how metrics guided decision-making. This gave me a strong foundation in understanding key performance indicators, and the value of data-driven marketing. - Assisted in developing marketing strategies for various campaigns and initiatives.
I was able to sit in on planning sessions and see how strategies are shaped by research and goals. My involvement taught me how different ideas come together to form a cohesive, targeted approach.
Logistics Manager
The Mail Box
Santa Barbara, CA
10.2021 - 08.2023
- Coordinated daily logistics operations to ensure timely mail delivery.
Taking charge of daily delivery schedules meant every detail was on my shoulders, from timing to route efficiency. That responsibility sharpened my ability to stay calm under pressure, and think several steps ahead. - Managed inventory levels and tracked shipments for accuracy.
I was trusted to spot discrepancies before they became costly mistakes. The role taught me to pair meticulous attention to detail with quick, data-driven decision-making. - Oversaw warehouse activities to maintain organized storage systems.
Keeping a warehouse running smoothly meant ensuring every item was exactly where it belonged. I developed a sharp eye for process flow, and learned how small adjustments could create major efficiency gains. - Worked collaboratively with customers and staff at various levels.
Balancing expectations across multiple stakeholders demanded flexibility and strong communication. It taught me how to build trust quickly, and resolve challenges before they escalated. - Managed day-to-day operations related to receiving, storing, packing, shipping merchandise.
Running these operations meant juggling moving parts while keeping accuracy non-negotiable. I honed my ability to prioritize on the fly, and lead with consistency. - Coordinated with suppliers to ensure timely deliveries of goods.
Suppliers relied on me to keep schedules realistic, while still pushing for speed. It strengthened my ability to negotiate and maintain partnerships built on accountability. - Maintained high standards of internal and external customer service.
Whether I was solving a problem or preventing one, the expectation was always excellence. That role pushed me to become more empathetic, resilient, and solution-focused.
Education
High School Diploma -
Trivium Charter School
Santa Barbara06-2024
Bachelor's in Advertising - Fine Arts and Communications
Brigham Young University
Provo, UtahSkills
- Campaign development
- Market research
- Content creation
- Search engine optimization
- Product promotion
- Effective communication
- Problem solving
- Creative thinking
- Press release writing
- Active listening
- Detail-oriented
Affiliations
- Writing movie and comic scripts – I spend my free time building stories and characters, which keeps my creativity sharp and my copywriting muscles in shape. (So far, the dog is my toughest critic.)
- Skateboarding – Teaches me persistence, balance, and how to bounce back from failure—sometimes literally. It’s a reminder that progress usually comes after a few falls.
- Band lyricist and singer – Wrote and performed original music, blending creativity with collaboration. Learned how to grab attention with words and keep an audience engaged.
- Outdoors enthusiast – Hiking, camping, and exploring nature keep me grounded. It’s also where I practice the art of problem-solving when Wi-Fi isn’t an option.
- Babysitting – Required patience, adaptability, and a sense of responsibility.
- Dog walking – Kept schedules, followed routines, and learned that enthusiasm is contagious. Bonus skill: being an expert negotiator when dogs refuse to move.
- Rugby and water polo (HS & college) – Built discipline, teamwork, and grit through physically demanding sports.
- Collecting VHS, CDs, and vinyl – I enjoy finding and preserving analog media. I've got a keen appreciation for presentation on every format, digital and analog.
Timeline
Marketing and Advertising Specialist Intern
Crio Brü
05.2024 - 09.2024
Logistics Manager
The Mail Box
10.2021 - 08.2023
High School Diploma -
Trivium Charter School
Bachelor's in Advertising - Fine Arts and Communications
Brigham Young University