Dynamic Promotions Manager with a proven track record at Univision Radio, excelling in strategic brand management and community engagement. A natural leader skilled in executing high-impact promotional campaigns and training brand ambassadors. Bilingual in English and Spanish, I bring strong organizational and communication skills to drive client-focused initiatives and enhance brand visibility.
Department Head responsible for all promotional efforts for KRGT, KISF, and KLSQ radio stations in Las Vegas.
Partner with Sales Manager and Sales staff to create client-specific promotional proposals.
Create, manage, and coordinate execution of weekly activation schedules, as well as manage department work assignments, event calendars, and staff duties.
Supervise and train all brand ambassadors.
Manage event execution (e.g. presence at station sponsored concerts, festivals, private concerts).
Execute on-air contesting through vPromotions (e.g. cash giveaways, concert, theme park and sporting event
tickets, client product integration).
Community Empowerment lead for Las Vegas market (e.g. manage community awareness campaigns, scripted and programmed local PSA's, station involvement with local community events, and scheduled interviews with non-profit organizations).
Script and schedule promos and PSA's into vCreative & Wide Orbit systems.
Oversee all promotional outdoor equipment, prizes, and station vehicles.
Department Head responsible for all promotional efforts for KRGT, KISF, and KLSQ radio stations in Las Vegas.
Partner with Sales Manager and Sales staff to create client-specific promotional proposals.
Create, manage, and coordinate execution of weekly activation schedules, as well as manage department work assignments, event calendars, and staff duties.
Supervise and train all brand ambassadors.
Manage event execution (e.g. presence at station sponsored concerts, festivals, private concerts).
Execute on-air contesting through vPromotions (e.g. cash giveaways, concert, theme park and sporting event
tickets, client product integration).
Community Empowerment lead for Las Vegas market (e.g. manage community awareness campaigns, scripted and programmed local PSA's, station involvement with local community events, and scheduled interviews with non-profit organizations).
Script and schedule promos and PSA's into vCreative & Wide Orbit systems.
Oversee all promotional outdoor equipment, prizes, and station vehicles.
Set up equipment for broadcasts, live mixes, and promotions at various station remotes and nightclubs.
Worked various events such as Fiestas Patrias, Cinco De Mayo, Hispanic State Fair, annual Thanksgiving Food Drive, and annual Christmas Toy Drives.
7pm-Midnight nightshow on-air talent for KXTN Tejano 107.5 FM
Worked weekends on-air and ran the board.
Produced mixes for Saturday night show. for KINT 99.3FM
TV and radio background
Management skills
Team player
Client-focused
Strategic brand management
Creative
Natural leader
Dependable independent worker
Good verbal/written communication skills
Consistent work history
Customer service skills
Strong organizational skills
Proficiency in Wide
Orbit/vCreative/vPromotions
Strong interpersonal skills
Establishing goals and setting priorities
Multi-tasker
Ability to operate video and radio board
Time management skills
Bilingual in English/Spanish
Inducted into the Nevada Broadcasters Associates Hall Of Fame September 16, 2023.
2017 Univision Radio Las Vegas Employee Of The Year.
Implemented promotional strategies to help increase revenue for the company, and ratings for the stations in
Las Vegas.
Developed and created the Uforia Lounge for Univision Radio Las Vegas.
Hired, trained, & supervised new-hire Brand Ambassadors for remote activations and live mixes.
Adopted Community Empowerment Director role for Spanish radio stations at Univision Radio Las Vegas.
Organized and executed station events throughout the year with gathered team effort from all Departments.
Ran video board for Noticias Texas Primera Edicion morning news program on KWEX 41.
Taped interview segments for Despierta San Antonio daily show.
Held #2 rated radio night show as an on-air talent in San Antonio from 2000-2002 on KXTN 107.5
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