Summary
Overview
Work History
Education
Skills
Accomplishments
Education and Training
Timeline
Generic

Rocky Bueno

Las Vegas,NV

Summary

Dynamic Promotions Manager with a proven track record at Univision Radio, excelling in strategic brand management and community engagement. A natural leader skilled in executing high-impact promotional campaigns and training brand ambassadors. Bilingual in English and Spanish, I bring strong organizational and communication skills to drive client-focused initiatives and enhance brand visibility.

Overview

29
29
years of professional experience

Work History

Promotions Manager

Latino Media Network
Las Vegas, NV
07.2023 - 09.2024

Department Head responsible for all promotional efforts for KRGT, KISF, and KLSQ radio stations in Las Vegas.

Partner with Sales Manager and Sales staff to create client-specific promotional proposals.

Create, manage, and coordinate execution of weekly activation schedules, as well as manage department work assignments, event calendars, and staff duties.

Supervise and train all brand ambassadors.

Manage event execution (e.g. presence at station sponsored concerts, festivals, private concerts).

Execute on-air contesting through vPromotions (e.g. cash giveaways, concert, theme park and sporting event

tickets, client product integration).

Community Empowerment lead for Las Vegas market (e.g. manage community awareness campaigns, scripted and programmed local PSA's, station involvement with local community events, and scheduled interviews with non-profit organizations).

Script and schedule promos and PSA's into vCreative & Wide Orbit systems.

Oversee all promotional outdoor equipment, prizes, and station vehicles.

Promotions Manager

Univision Radio
Las Vegas, NV
08.2016 - 07.2023

Department Head responsible for all promotional efforts for KRGT, KISF, and KLSQ radio stations in Las Vegas.

Partner with Sales Manager and Sales staff to create client-specific promotional proposals.

Create, manage, and coordinate execution of weekly activation schedules, as well as manage department work assignments, event calendars, and staff duties.

Supervise and train all brand ambassadors.

Manage event execution (e.g. presence at station sponsored concerts, festivals, private concerts).

Execute on-air contesting through vPromotions (e.g. cash giveaways, concert, theme park and sporting event

tickets, client product integration).

Community Empowerment lead for Las Vegas market (e.g. manage community awareness campaigns, scripted and programmed local PSA's, station involvement with local community events, and scheduled interviews with non-profit organizations).

Script and schedule promos and PSA's into vCreative & Wide Orbit systems.

Oversee all promotional outdoor equipment, prizes, and station vehicles.

Team Leader of Promotional Sales & Marketing

Univision Communications, Inc.
San Antonio, TX
08.2013 - 07.2016
  • Assistant to the Promotions Director, help coordinate weekly activations between Local Sales and National Brand teams. Manage and coordinate execution of weekly activation schedules. Prepared and maintain monthly equipment inventory. Oversee all promotional outdoor equipment, prizes, and station vehicles.
  • Supervised, managed, and trained the local brand ambassadors.

Promotions/Client Services Brand Ambassador

Univision Radio
San Antonio, TX
02.2003 - 08.2013

Set up equipment for broadcasts, live mixes, and promotions at various station remotes and nightclubs.

Worked various events such as Fiestas Patrias, Cinco De Mayo, Hispanic State Fair, annual Thanksgiving Food Drive, and annual Christmas Toy Drives.

Full-Time Radio Disc Jockey/On-Air Talent

Hispanic Broadcasting Corporation
San Antonio, TX
07.1999 - 02.2003

7pm-Midnight nightshow on-air talent for KXTN Tejano 107.5 FM

Part-Time Radio Disc Jockey

Entravision
El Paso, TX
05.1995 - 07.1997

Worked weekends on-air and ran the board.

Produced mixes for Saturday night show. for KINT 99.3FM

Education

Business - Marketing

Santa Clara University
Santa Clara, CA
01-2020

High School Diploma -

Bakersfield High School
Bakersfield, CA
06-1990

Skills

 TV and radio background

 Management skills

 Team player

 Client-focused

 Strategic brand management

 Creative

 Natural leader

 Dependable independent worker

 Good verbal/written communication skills

Consistent work history

 Customer service skills

 Strong organizational skills

 Proficiency in Wide

Orbit/vCreative/vPromotions

 Strong interpersonal skills

 Establishing goals and setting priorities

 Multi-tasker

 Ability to operate video and radio board

 Time management skills

 Bilingual in English/Spanish

Accomplishments

Inducted into the Nevada Broadcasters Associates Hall Of Fame September 16, 2023.

2017 Univision Radio Las Vegas Employee Of The Year.

Implemented promotional strategies to help increase revenue for the company, and ratings for the stations in

Las Vegas.

Developed and created the Uforia Lounge for Univision Radio Las Vegas.

Hired, trained, & supervised new-hire Brand Ambassadors for remote activations and live mixes.

Adopted Community Empowerment Director role for Spanish radio stations at Univision Radio Las Vegas.

Organized and executed station events throughout the year with gathered team effort from all Departments.

Ran video board for Noticias Texas Primera Edicion morning news program on KWEX 41.

Taped interview segments for Despierta San Antonio daily show.

Held #2 rated radio night show as an on-air talent in San Antonio from 2000-2002 on KXTN 107.5

Education and Training

other,other

Timeline

Promotions Manager

Latino Media Network
07.2023 - 09.2024

Promotions Manager

Univision Radio
08.2016 - 07.2023

Team Leader of Promotional Sales & Marketing

Univision Communications, Inc.
08.2013 - 07.2016

Promotions/Client Services Brand Ambassador

Univision Radio
02.2003 - 08.2013

Full-Time Radio Disc Jockey/On-Air Talent

Hispanic Broadcasting Corporation
07.1999 - 02.2003

Part-Time Radio Disc Jockey

Entravision
05.1995 - 07.1997

Business - Marketing

Santa Clara University

High School Diploma -

Bakersfield High School
Rocky Bueno