Rodney Carlson
Grapevine,TX
Summary
Seasoned leader from GRAPEVINE DODGE CHRYSLER JEEP RAM with a track record of driving sales growth and profitability. Expert in communication and dealer management systems like DealerSocket, adept at developing high-performing teams. Achieved record new car volumes and gross profit, demonstrating exceptional product knowledge and customer service skills.
Overview
34
34
years of professional experience
Work History
Owner
Fire Rehab & Restoration LLC
Addison, TX
10.2023 - Current
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Managed sales presentations to promote product and brand benefits.
- Led startup and creation of operational procedures and workflow planning.
- Ensured compliance with local, state, and federal regulations.
Preowned Sales Mgr
Parkway Family Kia-Mazda
08.2022 - Current
- Daily duties included interacting with customers, sales staff training, desking deals, submitting deals and closing deals, completing all documents required in order to turn the deal over to FI Dept for final process
- All other duties required daily basic lead follow up, management, follow up, inventory management, merchandising, appraisals
- Training staff, meeting sales quotas in volume and gross profit
Cpntractor
Next Level Solutions LLC
Lewisville, TX
01.2022 - Current
- Monitored progress against established timelines for each project to ensure deadlines are met.
- Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
- Developed innovative solutions to challenging construction problems.
- Determined consumer needs to provide products and services appealing to larger market.
- Implemented strategies to take advantage of new opportunities.
- Set specific goals for projects to measure progress and evaluate end results.
- Audited company's legal documents to verify compliant policies and procedures.
- Worked closely with human resources to support employee management and organizational planning.
- Monitored operations and reviewed records and metrics to understand company performance.
- Applied changes requested by designers, owners or inspectors to optimize work.
- Hired and managed subcontractors to perform electrical and plumbing installations.
- Established work, budgets and construction timelines to manage and plan projects.
- Identified potential issues or risks that could impact the successful completion of projects.
Sales Dir-Finance Director
Bosco Auto Group
01.2020 - 08.2022
- Responsible for all daily activity of the sales dept, desking, finance, submit and sign deals, staffing sales volume, gross profit, inventory management and merchandising
- 200 cars in stock sold 90-110 units
- Dealership opened in Dec 2019, In Jan 20, I was hired to run the sales dept
- We Consistantly sold units and ran gross profit average of $5600 minimum average
- Smaller Dealer, built an 8 million dollar facility and carried a variety of inventory from domestics to exotics as well as classics
Finance Manager-Sales Manager
Don Herring Mitsu
06.2018 - 12.2019
- New and preowned sales manager, responsibilities included Hiring staff, training and mentoring and developing sales people and internet reps
- Desk and close deals as well
- Submit and acquire lending approval
- Hybrid Finance manager signed about 30 percent of the deals per month
- Set new records both in new car volume and gross profit for store as well as product penetrations, closing percentage lead conversion from lead to sold
- Responsible for handling 3rd party vendors for advertising inventory, inventory management and control, as well as building relationships and maintaining good relationships with all lenders assigned to dealer
- Protecting the dealer by following all compliance regulations as well as running clean business, securing fast clean funding, cash flow and minimizing CIT
Finance and Insurance - Sales Manager
Charlton Motors Independent/Bosco Auto Group
Flower Mound
07.2017 - 08.2018
- Duties included but not limited to Internet lead management, responsible for deal from start to finish (A-Z) secure deal, sell product and maximize profit, submit and fund loan
- Assisted with pricing vehicles, listing description
- Inventory management from stock in process to sale including retail or wholesale
General Sales Manager/Finance Director
GRAPEVINE DODGE CHRYSLER JEEP RAM
Grapevine, TX
12.2011 - 07.2017
- Currently employed but pursuing another opportunity and growth
- I have filled every position from Assistant Sales Manager up to and including the General Manager position
- Very Strong personal people skills both with consumers and staff
- Extremely motivated and goal oriented
- Have a very strong background in Finance which includes many hours and countless deals being contracted as well as 3 plus years as the Finance Director for this dealership
- Able to set goals, lead, develop and train staff in order to meet or exceed monthly objectives in sales as well as profitability and Customer Satisfaction
- Extensive work done with both sales and service to increase profitability as well in fixed operations
- Fluent in e-commerce business as well, responsible for forecasting budgets and setting advertising accordingly to drive traffic to the dealership with the biggest Return on Investment in sight
Finance Manager/Sales Manager
Central Kia
Lewisville, TX
12.2010 - 12.2011
- Started as new car sales manager assistant
- Hired, trained and developed two teams with another sales manager as well
- Increased the stores volume, closing percentage, gross profitability month after month
- This store was in floor plan issue with a lender, we eliminated that issue and helped the store get back in a position where they were able to re-attain floor plan with a prime lender, Ally Bank
- Was moved into finance after 4 months as planned and went to Service Group Finance Academy in Austin TX
- Spent the next year as F&I manager running with the top of the group month after month with penetrations and PRU requirements
- Was responsible to securing deal, improving deal staying compliant all the while maximizing the gross and making sure the customers had an overall excellent experience
- Was also responsible for getting deals approved, rehashing bank approvals and packaging deals up for a timely funding process to maintain cash flow for the dealership
- I did decide to leave this position for a better opportunity that offered promotion and advancement financially which proved to be the right decision for me and my family
- As I was later to attain the F&I Director and General Sales Manager position at my next job
Internet - Ebay Sales Manager
Toyota of Lewisville
Lewisville, TX
11.2008 - 12.2010
- Internet Sales Manager and Ebay Sales
- Responsible for listing vehicles online with descriptions and pictures priced to sell in a timely manner to maintain a 45-day stock
- Answered leads mostly by email or various e-commerce programs and sold the vehicles all the while having to attain the customer information all over the phone and set up financing through the dealership as well as shipping arrangements for the customer in many cases
- Was able to maintain monthly sales goals in volume and also remain compliant while dealing with out of state, some out of country customers to protect them as well as the dealerships interest
Preowned Sales Associate - Assistant Sales Manager
Texas Toyota of Grapevine
Grapevine, TX
09.2006 - 11.2008
- Started selling pre-owned vehicles for Toyota
- Quickly become the top 1 or 2 leaders month in and month out with 20+ units
- Was then promoted to Assistant Sales Manager in a two-team format with the other top 1 or 2 salesman on the floor
- As Assistant Manager, we facilitated the growth and development of the department in sales volume gross and staffing
- Created a strong floor in pre-owned that put us in a position to out sell the new car department on multiple occasions with about half the staff and half the units as well
- Trained, met every customer, quite often getting involved at hello and sometimes after the test drive to close deal and maximize profits
Navy E-5
US Military
06.1991 - 06.1995
- Served in the United State Navy 1 term on-board the USS DDG-53 John Paul Jones
- Serves as an YN on a pre-commissioned ship (new built)
- In addition to being the Lead Petty Officer in my department I was tasked with many hats to include Fire Team Leader, Combat Surface Warfare Certification
- Served as the Captains Mass Legal Yeoman as well and worked hand in hand daily with the Officers on-board with various management and administrative ship' office tasks
Education
Professional - Finance, Insurance, Dealership Profitability and Compliance
The Academy
Austin03.2011
Associate Degree - General Studies, Business Education
Sierra College
Rocklin, CA03.1998
Skills
- Keyboardin Expert
- COMMUNICATION Expert
- Product Knowledge Expert
- Customer Service Expert
- Planning/models Expert
- Working with others Expert
- Exceptional Product Knowledge Expert
- 50 WPM Expert
- ADP and PeopleSoft Expert
- CDK Expert
- Dealer Trak Expert
- DealerSocket and Car Research Expert
- AAX Expert
- Route 1 Expert
- 700 Credit Expert
- Word Expert
Awards
Graduated First in my Class at YN School Meridian
Languages
English, Fluent
Timeline
Owner
Fire Rehab & Restoration LLC
10.2023 - Current
Preowned Sales Mgr
Parkway Family Kia-Mazda
08.2022 - Current
Cpntractor
Next Level Solutions LLC
01.2022 - Current
Sales Dir-Finance Director
Bosco Auto Group
01.2020 - 08.2022
Finance Manager-Sales Manager
Don Herring Mitsu
06.2018 - 12.2019
Finance and Insurance - Sales Manager
Charlton Motors Independent/Bosco Auto Group
07.2017 - 08.2018
General Sales Manager/Finance Director
GRAPEVINE DODGE CHRYSLER JEEP RAM
12.2011 - 07.2017
Finance Manager/Sales Manager
Central Kia
12.2010 - 12.2011
Internet - Ebay Sales Manager
Toyota of Lewisville
11.2008 - 12.2010
Preowned Sales Associate - Assistant Sales Manager
Texas Toyota of Grapevine
09.2006 - 11.2008
Navy E-5
US Military
06.1991 - 06.1995
Professional - Finance, Insurance, Dealership Profitability and Compliance
The Academy
Associate Degree - General Studies, Business Education
Sierra College
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