Rodney Murphey
Aberdeen,MD
Summary
I have been creating music since middle school. I fell in love with music and writing songs at an early age, before middle school actually. It is this same love that has motivated me to write and complete my album that I released 2 to 3 years ago/available on multiple streaming platforms. Since then, I have worked with other artist and have been featured on their songs. I am ready to continue to use my talents.
Overview
47
47
years of professional experience
Work History
Content Marketer
K & D Window Cleaning
Salisbury, NC
05.2019 - 12.2022
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Analyzed current market research and statistical techniques to develop new research methods.
- Created style guides, localization guidelines and toolkits to guide content delivery teams.
- Established workflow for requesting, creating, editing, publishing and retiring content.
- Directed full-cycle marketing and advertising strategies.
- Researched, designed, implemented and tracked advertising and public relations activities.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Increased efficiency and maximized savings by negotiating vendor contracts.
- Hosted webinars and training videos to communicate nationwide promotions to franchisees.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
- Collaborated with external creative agencies to produce and distribute marketing materials.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maintained high level of understanding of industry standards and trends.
- Created digital media kits for high profile projects.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
Coordinator of Virtual Entertainment
Self-employeed
Aberdeen, MD
02.2022 - Current
- Assigned work to staff, set schedules and motivated strong performance in key areas.
- Stayed abreast of entertainment offerings within marketplace to evaluate and report trends, opportunities and competition.
- Led efforts to conceive, develop and execute thematically aligned entertainment programming.
- Inspected equipment and facilities for signs of wear or damage impacting safety.
- Established vendor relationships to access timely services in support of events.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Exceeded goals through effective task prioritization and great work ethic.
- Conducted site visits, artist walkthrough and other pre-event meetings with third parties to explain event objectives, site restrictions and performance expectations.
- Conducted research, gathered information from multiple sources and presented results.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
Song Writer
Self Employed
Salisbury, NC
01.2001 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
- Marketed services through social media platforms and advertising services.
- Organized material to research and complete writing tasks.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Utilized HTML, photos and infographics to format articles, blogs and webpages.
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Managed competing deadlines with efficiency.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Consulted with editors to shape story and eliminate any errors.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Produced original, creative content for promotional advertisements and marketing materials.
- Completed thorough research into assigned topics.
- Conducted interviews with subject matter experts to generate topics.
Performer
Self-Employeed
Aberdeen, MD
01.2000 - Current
- Incorporated stage props to engage audience and create unforgettable moments.
- Danced, sang and conducted games encouraging guest participation through playful antics and engagement.
- Performed themed sets and shows with minimal repetition to provide original content for returning guests.
- Practiced and rehearsed choreographed dance routines to deliver flawless venue performances.
- Adapted to various performance styles to suit diverse audiences.
- Collaborated with other departments in facility to promote teamwork and heighten service quality.
- Communicated with guests clearly and with good humor to encourage laughter and excitement.
- Received coaching to refine skills and abilities.
- Conducted research, gathered information from multiple sources and presented results.
- Created plans and communicated deadlines to complete projects on time.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Education
Associate of Arts - Business Administration
Rowan–Cabarrus Community College
Salisbury, NCSkills
- Team-building
- Self-Motivated
- Decisions Making
- Cultural Awareness
- Written Communication
- Flexible and Adaptable
- Excellent Communication
- Planning and Coordination
- Good Telephone Etiquette
- Dependable and Responsible
Timeline
Coordinator of Virtual Entertainment
Self-employeed
02.2022 - Current
Content Marketer
K & D Window Cleaning
05.2019 - 12.2022
Song Writer
Self Employed
01.2001 - Current
Performer
Self-Employeed
01.2000 - Current
Associate of Arts - Business Administration
Rowan–Cabarrus Community College