Rodney Wiley
Scottsdale,AZ
Summary
Results-oriented professional with strong background in regional management, adept at driving growth and operational excellence. Proven track record in leading cross-functional teams and implementing strategic initiatives that align with organizational goals. Known for fostering collaborative environments and adapting to changing business needs, while emphasizing strategic planning and resource allocation.
Overview
25
25
years of professional experience
Work History
Regional Director of Sales and Performance
Center court pickleball club
02.2025 - Current
- Spearheading sales strategy, leadership development, and performance optimization across all Center Court Pickleball Club locations.
- Successfully launched and rebranded new markets, driving over 600 new memberships in under 60 days through strategic promotions and team coordination.
- Developed and implemented the proprietary P.A.S.S. (Pickleball Action for Sales Success) playbook, elevating sales performance and standardizing best practices.
- Built a high-performing regional sales culture focused on daily KPIs, member retention, referral generation, and local outreach initiatives.
- Created scalable onboarding, training, and coaching programs for Membership Sales Managers and General Managers.
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
Senior District Manager Sales & Operations
EOS Fitness
10.2020 - 02.2025
- Led team to achieve record win rates, surpassing 108% goals from 2021-2024.
- Earned District Manager of the Year in 2023 with 127% growth over previous year.
- Guided two GMs to win GM of the Year awards in 2022 and 2023.
- Oversaw successful launches of 7 presale clubs, achieving record-breaking net member counts.
- Fostered leadership development, mentoring 3 General Managers to District Manager roles, enhancing operational excellence and team dynamics.
- Cultivated high-performing teams through strategic hiring and mentoring initiatives, significantly boosting productivity and employee engagement.
- Lead multi-unit operations, driving revenue growth across 11 locations and elevating performance from 55% to 107% in first 60 days through strategic planning.
- Boosted team performance by implementing strategic management and coaching techniques.
Regional Director
X Sport Fitness
09.2016 - 10.2020
- Directed 8 locations, achieving $54M in revenue, exceeding targets by 107% in 2019, 116% in 2020.
- Transformed East Coast into top region with strategic leadership, setting benchmarks in 2018-2019.
- Mentored managerial staff, enhancing skills and fostering a culture of teamwork and excellence.
- Developed monthly performance plans, enhancing coaching and recruitment efforts.
- Analyzed market trends and operational data to optimize multi-department performance.
- Fostered excellence culture, coordinating diverse departments to achieve organizational objectives.
- Implemented data-driven strategies based on market trends and operational data, consistently optimizing multi-department performance and exceeding goals.
- Monitored staff performance by actively engaging in and observing day-to-day activities.
Regional Director of Fitness
Gold's Gym
11.2005 - 09.2016
- Led day-to-day operations, enhancing efficiency across 14 locations.
- Developed onboarding processes, improving staff retention and productivity.
- Presented P&L insights to the board, optimizing financial decisions.
- Facilitated training programs, boosting staff motivation and performance.
- Implemented corporate strategies, restructuring personal training processes.
- Spearheaded multi-unit management, optimizing operations across 14 locations, resulting in substantial cost reduction and revenue growth.
- Pioneered comprehensive onboarding procedures for key roles, enhancing employee retention and productivity in fitness centers.
- Orchestrated regular training sessions, fostering a culture of continuous improvement and teamwork among diverse staff members.
E5 Aviation Operations Specialist
US Army
05.2000 - 10.2005
- Assisted in the planning and execution of complex aviation missions, contributing to successful outcomes.
- Utilized advanced software programs to track flights accurately in real-time, enabling prompt responses to any arising issues or changes in circumstances.
- Adhered to safety procedures when managing logistics for pilot and ground crew.
Education
Bachelor of Business Administration - Concentration in Management
Strayer University
Virginia01.2009
Associates Degree -
Hawaii Pacific University
Honolulu, HI01.2006
Skills
- Client relationships
- Staff training and development
- Staff management
- Innovation and creativity
- Performance reporting
- Budget development
- Team leadership
- Revenue generation
- KPI tracking
- Budget control
- Strategic planning
Courses
- AIT Aviation Operations
- United States Army
- Apr 2000 - Oct 2001
Timeline
Regional Director of Sales and Performance
Center court pickleball club
02.2025 - Current
Senior District Manager Sales & Operations
EOS Fitness
10.2020 - 02.2025
Regional Director
X Sport Fitness
09.2016 - 10.2020
Regional Director of Fitness
Gold's Gym
11.2005 - 09.2016
E5 Aviation Operations Specialist
US Army
05.2000 - 10.2005
Bachelor of Business Administration - Concentration in Management
Strayer University
Associates Degree -
Hawaii Pacific University
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