Hi, I’m
RODRIQUES "RUDY" CROWDER
Smyrna,GA
Summary
Strong Organizational Leader skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach. Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
15
years of professional experience
1
Certification
Work History
SmartPayroll Solutions
Senior Business Development Manager
09.2023 - Current
Job overview
- Develop, manage, and execute go-to-market strategy for entire portfolio of products and services
- Lead a team that provides product training and support to customers, ensuring they maximize the value of their investment
- Organize workflows to improve underachieving trends, maximize performance and increase profit margins by applying strong leadership principles and problem-solving skills
- Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit
ADP
Regional Account Executive
03.2022 - 09.2023
Job overview
- 135% Quota Attainment FY22. 173% Quota Attainment FY23. Largest deal closed: $1.2 Million ARR
- Recommended and helped implement system and data strategy, including decisions on in-house/outsourced solutions, roadmap, and infrastructure enhancements
- Record holder for quickest new client in ADP's history in the Atlanta market (14 weeks)
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Sendoso, Salesforce, Tableau, excel all utilized daily
PLAYCORE
National Sales Manager (Rubber Designs)
11.2020 - 03.2022
Job overview
- Responsible for over 35%, seven-figure, total sales increase vs 2019 (pre-COVID numbers)
- Developed and maintained comprehensive business cases, project tracking tools for large-scale initiatives, providing visibility and accountability across org
- Mitigated process gaps and managed several projects, including the development of new products, manufacturing/production, and go-to-market strategy
- Developed and implemented effective sales strategies and led a 10-person nationwide sales team members to achieve sales targets.
FORD MOTOR COMPANY
Automotive Finance Manager
04.2017 - 10.2020
Job overview
- Achieved over $20M in gross profit over a 3-year period by utilizing consultative selling and advisory techniques
- Top 3 Finance Manager in Southeast Region (2018)
- Managed team of 25 direct sales reports Improved efficiency, goal attainment, and KPI effectiveness
- Mitigated process gaps and managed all operational functions, including account openings, vehicle ordering, up-fits, trades, floor plan, documentation, regulatory compliance, and marketing collateral
- Negotiated and executed complex business agreements, contributing to a 23% increase in revenue.
- Processed loan applications and monitored progress from start to finish.
- Identified opportunities to cross-sell and upsell loan products to customers.
AT&T
Account Executive
03.2014 - 12.2016
Job overview
- Achieved Top Customer Satisfaction Ranking in GA/Carolinas region in '14 + Summit Award winner in '14 (Top 20% of 25,000 sales reps).
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Qualified leads, built relationships and executed sales strategies to drive new business.
General Motors
Sales Professional
07.2009 - 02.2014
Job overview
- 8 Sales Professional of the Month Awards, 4 Mark of Excellence Awards, 4 Standards for Excellence Awards, 4 Chevrolet Sales Professional Certifications and 2013 2nd place finalist for the Time-Georgian's Best Automotive Sales Professional
- Cold called and conducted face-to-face sales calls with C-level executives/directors in assigned sales territory through Salesforce CRM.
- Grew client base by analyzing consumer needs to introduce relevant products and complete sales processes.
Education
LIBERTY UNIVERSITYLynchburg, VA
Masters from Executive Leadership
01.2018
UNIVERSITY OF WEST GEORGIACarrollton, GA
Bachelors from Sports Management & Marketing
01.2016
Skills
- Market Analysis
- Project Management
- Relationship Building
- Account Development
- Sales Operations
- Campaign Execution
- Brand Management
- Consultative Selling
- Pricing Strategy
- Workflow Optimization
- Customer Engagement
- Strategic Planning
- CRM Software Proficiency
- Key Account Management
Certification
- Sales Management Certification, LinkedIn, 2022
- Inside Sales Certification, HubSpot, 2023
- Customer Success Management Certification, LinkedIn, 2023
Hobbies and Interests
- Sports
- Live Music
- Travel
- Foodie
- Tech
- Family and Friends
Timeline
Senior Business Development Manager
SmartPayroll Solutions
09.2023 - Current
Regional Account Executive
ADP
03.2022 - 09.2023
National Sales Manager (Rubber Designs)
PLAYCORE
11.2020 - 03.2022
Automotive Finance Manager
FORD MOTOR COMPANY
04.2017 - 10.2020
Account Executive
AT&T
03.2014 - 12.2016
Sales Professional
General Motors
07.2009 - 02.2014
LIBERTY UNIVERSITY
Masters from Executive Leadership
UNIVERSITY OF WEST GEORGIA
Bachelors from Sports Management & Marketing