Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Rogelio Estrada Jr (RJ)

McKinney,TX

Summary

Dedicated and results-driven Retail Professional with a proven track record in the health and wellness industry. Demonstrated expertise as a Healthy Living Manager at HEB, adept at managing inventory, creating strategic orders, and staying ahead of sports nutrition trends. Skilled in cultivating harmonious relationships with vendors, departments, and customers to drive business success. Possesses a high level of self-awareness, making informed decisions for future professional growth. Proven leadership abilities in guiding teams, adapting to evolving customer needs, and strategically planning product placements to achieve department financial goals. Seeking to leverage a strong foundation in retail operations, trend analysis, and effective communication to contribute to and thrive in the dynamic retail business industry.

Overview

10
10
years of professional experience

Work History

Healthy Living Manager

HEB
01.2023 - Current
  • Manage the Healthy Living department to promote health and wellness products
  • Develop and implement strategies to enhance the customer shopping experience in the health and wellness section
  • Stay abreast of sports nutrition trends and products to provide customers with the latest offerings
  • Cultivate relationships with departments to secure space for high-grossing items, mapping out product placement to meet financial goals
  • Create and manage proper orders to ensure in-stock availability
  • Manage inventory control, ensuring accurate stock levels and efficient product turnover
  • Send recaps of period results, providing valuable insights for continuous improvement
  • Adapt to customer needs and store requirements to optimize the shopping experience.

Cross Functional Representative

HEB
11.2021 - 12.2022
  • Coordinated day-to-day operations, ensuring alignment with department needs
  • Conducted comprehensive My Store Replenishment walks to maintain accurate product counts and locations
  • Expedited team tasks and facilitated effective communication between departments
  • Utilized electric jacks to receive and distribute products from warehouse trucks.

General Merchandise Partner

HEB
02.2014 - 10.2021
  • Managed seasonal displays, merchandise, and promotional items
  • Demonstrated leadership skills with high performance in multiple positions
  • Oversaw supply chain management, analyzed inventory levels, and placed orders to replenish stock
  • Targeted high-gross items for strategic placement and ensured store beautification for the following day.

Media Intern

TAMUCC Athletic Department
01.2019 - 05.2019
  • Set up/tear down for media stations and related equipment
  • Captured video and photography for college's sporting events
  • Managed TAMUCC Athletics page updates and promoted events through social media
  • Conducted online streaming for TAMUCC baseball events and staged press conferences.

Education

Bachelor of Science in Kinesiology - Sports Management

Texas A&M University- Corpus Christi
Corpus Christi, TX
05.2019

Associates in Applied Science -

Coastal Bend College
12.2015

Skills

  • Workforce Management
  • Performance Management
  • Marketing
  • Negotiation
  • Emotional Intelligence
  • Customer Relationship Management
  • Project Planning
  • Employee Development
  • Strategic Planning
  • Budget Control
  • Complex Problem-Solving
  • Data Analysis

Accomplishments

Outstanding Healthy Living Department Leadership:
Successfully co-led the Healthy Living department at HEB, consistently ranking among the top 5 in sales company-wide. Demonstrated strategic planning and execution to achieve and maintain this impressive standing.

Sales Record Achievements:
Spearheaded efforts that led to the setting of weekly sales records at both Plano and Frisco locations. Implemented effective merchandising strategies and product placements to optimize customer engagement and drive sales growth.

Personal Achievement - Completed "75 Hard"
Demonstrated commitment, discipline, and resilience by completing the "75 Hard" challenge, showcasing a strong work ethic and the ability to persevere through challenging tasks.

Timeline

Healthy Living Manager

HEB
01.2023 - Current

Cross Functional Representative

HEB
11.2021 - 12.2022

Media Intern

TAMUCC Athletic Department
01.2019 - 05.2019

General Merchandise Partner

HEB
02.2014 - 10.2021

Bachelor of Science in Kinesiology - Sports Management

Texas A&M University- Corpus Christi

Associates in Applied Science -

Coastal Bend College
Rogelio Estrada Jr (RJ)