ROGER CASTANO HERRERA
Hockley
Summary
Bilingual Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.
Overview
10
10
years of professional experience
3
3
Languages
Work History
WESTERN UNION – ADE – TEXAS
05.2024 - Current
- Manage and grow existing retail agent relationships by identifying and executing opportunities to expand product usage, improve performance, and drive incremental revenue and transaction growth.
- Support business development within the existing network by identifying high potential opportunities for growth and selectively supporting onboarding of new offerings or services where applicable.
- Perform field-based sales work to meet and exceed transaction and revenue growth objectives within the assigned territory.
- Responsible for growth across existing agent performance, product categories, and assigned market segments.
- Handle special projects in a timely manner including sales blitzes, customer engagement events, and operational initiatives at high opportunity locations to drive volume.
- Build and maintain relationships with relevant grassroots and community organizations to support local market presence and strengthen agent performance.
- Monitor competitive activity including network expansion, pricing changes, commission structures, and incentive adjustments, and report insights through appropriate channels.
- Provide weekly business reporting including sales activity, competitive activity, and account highlights.
- Partner with agent support functions such as Collections, IT Support, Credit, and others to resolve issues that may impact agent operations or performance.
- Analyze and interpret productivity reports and operate within assigned expense budgets while completing required reporting and documentation.
- Proactively identify and propose growth opportunities through structured business cases that drive incremental revenue and expand market share.
Director of West Coast Network Stores
VIAMERICAS Corporation
10.2022 - 04.2024
- Responsible for Develop customer relationships to build new business, maintain stores profitability, and further brand loyalty and recognition.
- Work to grow the stores by leveraging business-to-business partnership opportunities, obtaining referrals, participating in and hosting in-store and community events.
- Coach and develop Team Members and assist with employee management and training in order to maximize the team's potential.
- Assist in managing overall store performance by meeting Key Performance Indicators (KPIs) and tracking, analyzing, and training Team Members on various performance reports.
- Maintain office security and conduct proper opening and closing procedures, including management of vault, cash drawer, and bank deposits.
- Oversee account management and recovery processes while maintaining a focus on customer service to prevent loss and charge off accounts. Partner with vendors on auctions, vehicle sales, and moving consignment.
- Ensure a work environment that upholds compliance with Company policies and procedures, as well as local, state, and federal laws and regulations.
- Assist in running the store and day-to-day operations in the absence of the General Manager.
- Work efficiently in a rapidly changing and fast-paced environment and handle multiple challenging tasks with ease to meet individual and team performance standards.
- Utilize strong interpersonal skills to communicate and interact with customers and Team Members at all levels.
Corporate Stores Director
Sigue Corporation
06.2016 - 10.2022
- Oversee the operations of multiple stores located in my regions. Recruiting and training store managers, setting regional goals and ensuring that the stores and their supervision adhere to company and industry regulations.
- Opened new stores in order to expand business in my regional territories
- Increased transactions and revenue
- Ensure branch is in compliance with audit and regulatory procedures
- Recruiting, hiring, training, mentoring as well as follow up on the progress of new hires
- Develop marketing campaign strategies and execute.
- Create and implement new ideas for marketing strategies within branches
- Review and analyze P & L reports to determine future action in order to maximize company profits.
Education
Master’s Degree - Finance & Marketing
Universidad Cooperativa de Colombia
01.2006
Bachelor’s Degree - Business & Admin.
Universidad Cooperativa de Colombia
01.2002
Meritorious Thesis - Marketing
Universidad Cooperativa de Colombia
01.2002
Skills
- Strategic planning
- People management
- Relationship building
- Decision-making
- Team management
- Strategies and goals
- Employee development
- Verbal and written communication
- Business planning
Presidents Club 2017.2018,2019
English Spanish an English Bilingual.
Currently learning Portuguese.
Presidents Club 2017, 2018, 2019, Top Sales Revenue
Laureate Thesis meritorious " Marketing Management Plan 2002"
Languages
English
Full Professional
Spanish
Native or Bilingual
Portuguese
Elementary
Timeline
WESTERN UNION – ADE – TEXAS
05.2024 - Current
Director of West Coast Network Stores
VIAMERICAS Corporation
10.2022 - 04.2024
Corporate Stores Director
Sigue Corporation
06.2016 - 10.2022
Bachelor’s Degree - Business & Admin.
Universidad Cooperativa de Colombia
Meritorious Thesis - Marketing
Universidad Cooperativa de Colombia
Master’s Degree - Finance & Marketing
Universidad Cooperativa de Colombia