Summary
Overview
Work History
Education
Key Achievements
Core Competencies
Timeline
Generic

Roger Hauser

Land O Lakes,Florida

Summary

Customer-focused sales and operations leader with 15+ years of experience driving revenue growth, retail execution and operational excellence across large scale distribution and retail environments. Proven ability to lead cross-functional teams, large route networks and optimize processes and deliver measurable improvements in sales performance, forecasting accuracy and supply chain efficiency. Recognized for strong leadership, data driven decision making and building high performance teams that consistently exceed KPI's.

Overview

16
16
years of professional experience

Work History

Senior Manager Order Forecasting - Sales Planning

Bimbo Bakeries USA
Odessa, FL
03.2024 - Current
  • Lead demand forecasting and sales planning supporting large-scale retail distribution across multiple product categories.
  • Partnered with sales leadership, supply chain and finance teams to ensure optimal product availability for key customers.
  • Analyze sales trends, promotional performance and market data to improve forecasting accuracy and supply chain efficiency.
  • Utilize and collaborated to develop and optimize forecasting tools with 3P developers & data scientist to build an AI driven forecasting engine
  • Lead & develop a team of Order Forecast Specialists
  • Monitor and evaluate forecast and promotional performance post event to identify improvement opportunities

Sales Operations Specialist- Transformation

Bimbo® Bakeries USA
Odessa, FL
02.2022 - 03.2024
  • Lead and support local sales operations teams through transformational objectives to enable growth and frontline satisfaction. Ensure operational capabilities and provide additional support & training needed to deploy the transformational project.
  • Collaborate cross functionally with various departments to ensure operation efficiency. I.E. Supply Chain, Distribution Engineering, VCAT, Finance, BU Leaders, DSDE, COE, Fleet, IT Field Support, and Senior Leadership Teams with a relentless approach at continuously improving the workflows throughout the system with each project.
  • Develop and execute project task lists, manage the operational effectiveness and provide insights on the end to end project goals.

DSD Excellence Manager

Bimbo Bakeries USA
Pittston , PA
02.2021 - 02.2022
  • Act as a member of the Sales function within the Business Unit. The primary responsibility of this role is to influence leadership, linking and leveraging our DSD Excellence Transformation Objective to enable overall KPI achievement across the business. Transformation is accomplished by defining, communicating, and executing against world-class standards and best practice processes. This enables the growth of frontline business partners and sales leaders by working in partnership with the Center of Excellence.
  • The DSDE Manager leads the development and training of sales leaders and frontline associates, the DSDE Manager is also responsible for management and execution of all sales operations and training activities that occur within the market.
  • Developed and implemented operational workflows to enhance team productivity and efficiency.
  • Utilize leadership and sales expertise to champion stewardship of our brands in stores, deliver world-class sales and merchandising to meet the consumers critical needs.

Operation Sales Leader

Bimbo Bakeries USA
06.2018 - 02.2021
  • Lead World Class Sales Centers & Outlet Locations
  • 6 facilities, 75+ distribution routes both Company & Independent distributors.
  • Exceed Key Performance Indicators for Sales, Freshness, Product Accountability and Accounts Receivable
  • Engaged and Developed Supply Chain Team, Company and Independent sales associates to foster an environment of continuous improvement
  • Hold Sales Professionals & Independent Operators accountable to meet KPI's
  • Lead sales meetings, coaching operational excellence and ordering best to increase sales figures while providing the end consumer with the freshest products.
  • Manged an inventory of POS materials

Market Sales Leader

Bimbo Bakeries USA
01.2017 - 06.2018
  • Developed and executed strategic plans to drive growth within assigned accounts as well as generate new business opportunities.
  • Engage and develop sales associates in all aspects of route sales, service and planning, order management, promotional and holiday activity.
  • Utilize sales data to make effective decisions that are strategic in nature to develop new growth opportunities.
  • Maintain accounts receivable and payment due balances.
  • Maintain a strong focus around safety, participate in safety awareness programs to reduce the number of workplace injuries.
  • Build strong and effective customer relationships to drive continuous growth.
  • Lead/manage the sales of multiple territories to ensure the execution of sales plans implemented to grow the business and assist in ordering best practices to reduce waste and improve freshness.

Owner and Operator

RDH Distribution/Bimbo Bakeries USA
Hazleton, PA
08.2014 - 01.2017
  • Managed day-to-day business operations.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Strategically grew sales and managed waste
  • Developed reputation as an efficient service provider with high levels of accuracy.
  • Managed Distribution Logistics and Supply/Sales Planning
  • Maintained accurate and sufficient inventory

Route sales Rep, RSR

Macintosh Services
01.2012 - 01.2013
  • Managed all aspects assigned to Sales Territory including logistics, sales and customer service.
  • Increase Sales through building strong customer relations ships and management practice.
  • Built a reputation for high accuracy and customer satisfaction

Routes Sales Representative

Pepsi Beverages Company
Allentown PA
01.2010 - 01.2012
  • Refilled and rotated items on shelves to maintain well-stocked inventory.
  • Scanned shelves and product cases for expired stock and discarded outdated or spoiled items.
  • Reported on weekly sales to management.
  • Developed knowledge about products and sales items to answer shoppers\' questions.

Education

Northampton

Key Achievements

  • Lead multi-million dollar weekly sales forecasting & planning of $50+ MM
  • Directed operations for 6 locations and 75+ sales routes
  • Partnered with developers to implement and improve AI driven forecast engine
  • Lead national operational transformation to optimize distribution & sales models

Core Competencies

  • Superior Customer Experience Leadership
  • Sales Strategy & Account Growth
  • Operational Excellence & Process Optimization
  • KPI & Performance Analytics
  • Operational Efficiency and Consistency
  • Cross Functional Leadership
  • Team Development & Coaching
  • Multi-Operation Oversight
  • Project & Change Management

Timeline

Senior Manager Order Forecasting - Sales Planning

Bimbo Bakeries USA
03.2024 - Current

Sales Operations Specialist- Transformation

Bimbo® Bakeries USA
02.2022 - 03.2024

DSD Excellence Manager

Bimbo Bakeries USA
02.2021 - 02.2022

Operation Sales Leader

Bimbo Bakeries USA
06.2018 - 02.2021

Market Sales Leader

Bimbo Bakeries USA
01.2017 - 06.2018

Owner and Operator

RDH Distribution/Bimbo Bakeries USA
08.2014 - 01.2017

Route sales Rep, RSR

Macintosh Services
01.2012 - 01.2013

Routes Sales Representative

Pepsi Beverages Company
01.2010 - 01.2012

Northampton
Roger Hauser