Roland Wing
San Clemente ,California
Summary
Results-oriented professional with a strong background in strategic planning and cross-functional collaboration. Skilled in developing marketing strategies that align with business objectives, leading to increased market positioning and brand visibility.
Overview
18
18
years of professional experience
Work History
Strategic Account Manager
Puma North America
San Clemente, CA
09.2025 - Current
- Managed strategic relationships with key retail partners, resulting in increased brand visibility.
- Collaborated with cross-functional teams to develop targeted marketing campaigns that aligned with customer needs.
- Analyzed market trends to identify growth opportunities and customer needs.
- Gathered insights on emerging industry trends and integrated findings into product management strategies.
- Collaborated with cross-functional teams to develop innovative solutions for customers.
Lifestyle Business Development & Strategy Manager
Revelyst
Irvine, California
09.2023 - 09.2025
- Developed strategic plans that increased market positioning and elevated brand awareness.
- Analyzed market trends to identify growth opportunities and potential risks.
- Managed project timelines and resources to drive successful execution of strategic initiatives.
- Developed detailed project plans to ensure successful execution of strategy initiatives.
- Collaborated with cross-functional teams to align and advance business objectives and initiatives.
Strategic Account Executive
Puma North America
Los Angeles, California
04.2019 - 08.2023
- Cultivated relationships with key clients to enhance account loyalty.
- Collaborated with cross-functional teams to align product offerings and strategies.
- Developed tailored presentations to address client needs and expectations.
- Managed client communications to ensure timely resolution of inquiries.
- Developed relationships with key decision makers at target accounts.
- Developed KPIs and measured by conducting business reviews to track progress and assess client commitments against achievement.
- Collaborated with internal teams to ensure successful implementation of strategic initiatives.
- Led cross-functional teams to align product vision with market demands.
- Developed product roadmaps to guide strategic planning and execution.
Director of US Sales and Marketing
Roland Wing Showroom
Los Angeles, California
02.2016 - 02.2019
- Developed strategic marketing plans to enhance brand visibility and market penetration.
- Collaborated with product development teams to align marketing strategies with new launches.
- Conducted training sessions for sales staff on best practices and product knowledge.
- Analyzed customer data to identify trends in purchasing behavior.
- Organized trade shows, conferences, webinars, seminars, workshops.
- Negotiated contracts with vendors to secure favorable terms and conditions.
- Oversaw regional and local sales managers and staff.
- Gained market share in new sales performance through aggressive team training.
Senior Buyer & Marketing Manger
Shoe Palace
Morgan Hill, California
01.2014 - 01.2016
- Managed vendor relationships to ensure timely product availability.
- Analyzed market trends to inform purchasing decisions and strategies.
- Collaborated with marketing teams to align product offerings with promotions.
- Conducted supplier evaluations to assess performance and reliability.
- Developed purchasing strategies to meet organizational objectives while minimizing costs.
- Collaborated with cross-functional teams to meet customer requirements and market demands.
Director of US Sales and Marketing
Creative Recreation
Los Angeles, California
01.2008 - 12.2013
- Developed strategic marketing plans to enhance brand visibility and market penetration.
- Led cross-functional teams to execute sales initiatives and drive customer engagement.
- Collaborated with product development teams to align marketing strategies with new launches.
- Oversaw digital marketing campaigns to increase online presence and lead generation efforts.
- Managed relationships with key clients and stakeholders to foster long-term partnerships.
- Managed multiple projects simultaneously while ensuring deadlines were met.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
Education
Bachelor of Arts - Communications
California State University, Dominguez Hills
Carson, CASkills
- Customer management
- Sales strategy
- Revenue generation
- Territory management
- Market analysis
- Marketing strategy
- Strategic planning
- Project management
- Cross-functional collaboration
- CRM software proficiency
- Brand awareness
- Industry expertise
- Business strategies
- Team leadership
- Team collaboration
- Analytical skills
- Point of sale operation
- Analytical skills
Accomplishments
20 Year Veteran of the Fashion Industry
Timeline
Strategic Account Manager
Puma North America
09.2025 - Current
Lifestyle Business Development & Strategy Manager
Revelyst
09.2023 - 09.2025
Strategic Account Executive
Puma North America
04.2019 - 08.2023
Director of US Sales and Marketing
Roland Wing Showroom
02.2016 - 02.2019
Senior Buyer & Marketing Manger
Shoe Palace
01.2014 - 01.2016
Director of US Sales and Marketing
Creative Recreation
01.2008 - 12.2013
Bachelor of Arts - Communications
California State University, Dominguez Hills