Rolando Casimiro
Grand Terrace,CA
Summary
Dynamic marketing professional with a proven track record at Play Media Inc, excelling in relationship building and social media marketing. Successfully grew a YouTube channel to over 700,000 subscribers through innovative content direction and strategic partnerships. Engaging customers and driving brand growth through creative marketing strategies and content creation.
Overview
9
9
years of professional experience
Work History
Executive Marketing Assistant
Play Media Inc
09.2022 - 10.2024
- Worked 12-16 hours daily and hosted up to thirty customers daily including weekends/holidays.
- Scheduled appointments answered phones and assisted them around the clock.
- Sold upgrades such as extra time, merchandise and hotel stays.
- Developed marketing strategies with the CEO and served as his consultant 24/7.
- Assisted with legal documents and website development.
- Drove CEO to all meetings and ensured on time schedule.
- Earned commissions on every additional sale.
- Constantly provided fresh ideas to keep the business growing.
YouTube Content Director
Self-employed
01.2016 - 08.2022
- Optimized website content for improved results to increase consumer time spent on site.
- Directed and edited videos following guidelines to ensure monetization.
- Monitored web analytics such as RMP's and audience retention.
- Worked with musicians, influencers and record labels to expand the growth of the channel.
- Scheduled meetings, planned skits with the talents and directed 80% of all content.
- Grew a channel from 0 subscribers to now over 700,000.
- Connected with PR agents that assisted with all of our needs.
- Brand creating, marketing, music managing and so much more.
Education
Optical Dispensing - Sales, Customer Service, Optical Dispensing
American Career College
CA06-2010
High School Diploma -
Santee Educational Complex
Los Angeles, CA06-2008
Skills
- Relationship building
- Social media marketing
- Customer engagement
- Social media platforms
- Marketing
- Advertising
- Directing
- Talent Management
Youtube Silver Play Button
Zero to 100,000 subscribers is not an easy task. Currently after the golden 1M plaque.
Languages
Spanish
Native or Bilingual
Timeline
Executive Marketing Assistant
Play Media Inc
09.2022 - 10.2024
YouTube Content Director
Self-employed
01.2016 - 08.2022
Optical Dispensing - Sales, Customer Service, Optical Dispensing
American Career College
High School Diploma -
Santee Educational Complex
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