Roldan Herrera
Tomball,TX
Summary
I'm a driven and adaptable professional with a proven ability to deliver results in sales, logistics, and operations. I’ve consistently helped teams improve workflows, build stronger customer relationships, and close more business by staying focused on what moves the needle. I thrive in fast-paced environments, pick up new systems quickly, and bring a competitive, solution-oriented mindset to every challenge. Whether it's prospecting, problem-solving, or guiding customers through key decisions, I'm committed to creating impact and adding value from day one.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Direct Sales Representative
Solve Pest Pros
Tomball, TX
06.2025 - Current
- Generate new leads daily through cold outreach by knocking on over 100 doors and identifying potential customers interested in pest control solutions.
- Effectively prospect, qualify, and convert homeowners into paying customers by uncovering pain points, and delivering tailored pest control solutions.
- Overcome objections such as existing providers, budget concerns, through active listening, empathy, and value-driven conversations.
- Build instant rapport with homeowners, turning skeptical prospects into warm leads by listening actively, asking thoughtful questions, and offering real value.
Computer Numerical Control Machinist
Baker Hughes
Houston, United States
02.2024 - 04.2025
- Reduced machine setup time by 20%, increasing overall production efficiency and meeting aggressive delivery deadlines
- Collaborated with cross-functional teams (engineering, quality control) to deliver high-priority orders, demonstrating team communication and stakeholder coordination
- Collaborated cross-functionally with engineers and supervisors to resolve production delays
- Maintained 98%+ quality rating over 12 months while meeting aggressive production targets
Logistics and Client Manager
Valentine Delivery Services
Houston, United States
04.2022 - 10.2023
- Led a team of 10 drivers, resulting in a 98% on-time delivery rate, while collaborating with the sales team to close 30 or more
- Used spreadsheets and tracking tools to keep records of all deliveries and customer interactions.
- Developed and maintained strong relationships with clients to ensure customer satisfaction.
- Provided timely and accurate delivery of client communications.
Sales Specialist
Discount Tire
Houston, United States
03.2020 - 12.2022
- Reduced average customer wait time by 15% by coordinating more efficiently with technicians and streamlining customer intake processes.
- Delivered top-tier customer service by identifying client needs and recommending tailored tire and service solutions - contributed to a 22% increase in upsell conversions over a 6-month period.
- Handled common objections by presenting value-driven alternatives, helping the store maintain a 4.8+ star rating on customer satisfaction surveys.
- Enhanced customer satisfaction by streamlining the consultation process, reducing decision-making time by 20%, which contributed to higher sales volume.
Server
La Maria Mexican Restaurant
Cypress, TX
06.2017 - 02.2020
- Delivered excellent customer service by managing multiple tables in a fast-paced environment, consistently ensuring timely food delivery, and customer satisfaction.
- Built rapport quickly with guests through active listening, clear communication, and personalized recommendations.
- Increased average ticket value by upselling food and beverage items based on customer preferences, honing persuasive communication and consultative selling techniques.
- Resolved customer concerns with professionalism and empathy, maintaining a positive experience, even under pressure.
- Strengthened social skills, situational awareness, and the ability to read body language—key traits for prospecting and sales outreach.
Education
Professional Certificate - Marketing
Coursera
10.2023
Skills
- Problem solving
- Prospecting
- Lead generation
- Active listening
- Relationship building
- Adaptability
- Effective communication
- Cold outreach
Languages
Spanish
Native/ Bilingual
Certification
Issued May 2025 | Credential ID T4V26SJHXU8Z
Timeline
Direct Sales Representative
Solve Pest Pros
06.2025 - Current
Computer Numerical Control Machinist
Baker Hughes
02.2024 - 04.2025
Logistics and Client Manager
Valentine Delivery Services
04.2022 - 10.2023
Sales Specialist
Discount Tire
03.2020 - 12.2022
Server
La Maria Mexican Restaurant
06.2017 - 02.2020
Professional Certificate - Marketing
Coursera
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