Ron Cross
Hutto,TX
Summary
Results-driven business leader with a strong track record of driving growth and improvement in Branch operations. Proven expertise in fleet management, process optimization, and talent development. Skilled planner, problem-solver, and team manager with a passion for driving results.
Overview
28
28
years of professional experience
Work History
Branch Manager
Herc Rentals
2021.06 - Current
- Grew Monthly Revenue to over $1 Mil.
- Grew fleet from $17m to over $30m over 2 years. With a Time Utilization over 70%.
- Lowered Underperforming assets from over 5% to consistently under 2%.
- Focus on Safety program. Multiple safety awards.
- Coached and built team by evaluating and offering constructive feedback to personnel
- Maintained clean, safe, and welcoming branch environment for customers and employees
- Conducted regular staff meetings to maintain open communication lines
- Managed daily operations to ensure smooth functioning of multiple locations.
- Trained and mentored new Managers (new hire and acquisition)
- Boosted and maintained staff morale, conducting daily huddles to communicate goals, strategies and new initiatives
- Verified branch operations daily with checks on processes, staff activities, and KPIs.
Branch Manager
Herc Equipment Rentals
2006.03 - 2021.06
- Verified Multi-branch operations daily with checks on processes, staff activities, and KPIs
- Coached and built team by evaluating and offering constructive feedback to personnel
- Provided sales leadership to secure branch growth
- Developed and implemented business strategies to improve branch efficiency
- Trained and mentored new employees, fostering positive work environment
- Boosted and maintained staff morale, conducting daily huddles to communicate goals, strategies and new initiatives
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
Outside Sales Rep
Hertz Equipment Rental
1996.10 - 2006.03
- Multiple Sales awards including, Top Revenue Producer in Division 2004, Quarterly Top Revenue Producer.
- Developed and maintained strong relationships with customers and branch personnel
- Consistently exceeded quotas
- Established rapport with potential customers through cold-calling techniques or face-to-face meetings
- Identified potential clients through research and networking activities.
- Exceeded monthly sales targets and quotas consistently.
- Attended trade shows and conferences regularly to increase brand visibility.
Skills
- Proven Fleet Manager
- Developing Leaders
- Business Development
- Employee Development
- Branch Operations Management (multiple locations)
- Coaching and Mentoring
- Team Player
- Continual performance and operational improvement
Applications
Microsoft Suites
Awards
- HERC Division Top Revenue Producer 2004
- Multiple District Top Revenue Producer awards
Training
- Dale Carnegie
- Six Sigma – Yellow Belt training
- Brian Tracy
- Equipment Training – Various manufacturers.
- Management Training
Timeline
Branch Manager
Herc Rentals
2021.06 - Current
Branch Manager
Herc Equipment Rentals
2006.03 - 2021.06
Outside Sales Rep
Hertz Equipment Rental
1996.10 - 2006.03
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