Ronald Bibby
Howard Beach,NY
Summary
Experienced Account professional offering over 20 years of experience in healthcare sales and marketing landscape. Demonstrated success in providing team leadership and development to foster growth and advancement. Highly organized with expertise in solution development and conflict resolution. Distinguished leader of growth and community Engagement Performance-oriented Sales Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
20
20
years of professional experience
1
1
Certification
Work History
DOC of Business Development and Growth
ACI - Addition Care Intervention
Brooklyn, NY
09.2022 - Current
- Create and maintain new referral sources
- Setup new accounts and referral sources
- Increasing growth occupancy for inpatient and outpatient services by modifying and restructuring marketing approach
- Increase and manage new membership and new accounts
- Accomplishing marketing objectives by Branding
- Developing field marketing action plans and SWOT Analysis
- Provide presentations on the effects of drugs and alcohol abuse, prevention and treatment strategies
- Provided expertise for clinical support and services such as group therapy and drug and alcohol treatments
- Administers job knowledge assessments and competency testing for certification-level training
- Assist with development of improved seminars and training materials
- Lead planning and achievement of goals and objectives consistent with agency mission and philosophy.
- Streamlined marketing campaign processes, leading to reduced overhead costs and increased return on investment.
- Devised creative lead generation strategies that consistently fueled the sales pipeline with high-quality prospects.
- Increased client base by identifying and targeting key market segments for business expansion.
- Delivered persuasive sales presentations that effectively showcased the value proposition of our productsservices.
- Identified new market opportunities through extensive research and analysis of industry trends, driving sustainable growth.
- Built strong rapport with key decision-makers within target organizations through consistent follow-ups and personalized communication.
- Collaborated with cross-functional teams to develop innovative product offerings that met clients'' unique needs.
- Organized networking events for industry professionals, creating valuable connections for potential partnerships or collaborations.
- Designed and executed successful marketing campaigns across various platforms, raising brand awareness and generating leads.
Sales and Marketing Consultant
La Douche Home Care Services
New York, NY
09.2022 - 12.2022
- New business development for MLTC, CHHA, and Private Pay accounts
- Networking
- Peoplesoft
- Performance management
- Phone System
- Rules and regulations
- Salesforce
- Social Media Marketing
- Strategic Planning
- Team management
- Modify process in Intake department
- Continually improved knowledge, skills and performance based on feedback and self-identified professional developmental needs
- Promoted available resources and connected individuals with services
- Established staff schedules and assignments based on facility needs and staff availability
- Resolved conflicts and negotiated mutually beneficial agreements between parties
- Developed team communications and information for marketing meetings
- Increased customer satisfaction and Home Health Aid placement.
- Represented company at community and business events to gain exposure to potential consumers.
- Constructed and shared presentations for [Type] groups of up to [Number] to increase interest in [Product or Service].
- Designed and carried out market research to detect and attract new customers.
- Increased sales revenue by developing and implementing targeted marketing campaigns.
Director of Marketing and Business Development
Truecare Home Care Services
05.2020 - 09.2022
- Setup new accounts and referral sources with social workers, private practices, HHC and private hospitals
- Increase membership which included Modifying and restructuring, marketing, and general directive of increasing and maximizing occupancy and patients for MLTC, CHHA, Private Pay, Health Home and Hospice membership accounts
- Increase and manage new membership and new accounts using Salesforce
- Accomplishing marketing and sales objectives by planning, developing, implementing, and promoting advertising, merchandising programs
- Developed field marketing action plans; Identified marketing opportunities by reviewing patient and healthcare requirements
- Defined market and competitor's strengths and weaknesses, SWOT analysis; forecasted projected business; established targeted market demographics
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Negotiated, prepared and signed contracts with clients
- Consistently exceeded quotas through penetration of new accounts
- Worked with marketing teams to create, deploy and optimize effective campaigns for LHCSA and CHHA clients
- Developed short-term and long-term sales objectives and strategic plans to meet market needs
- Created strategic and tactical sales initiatives for forward planning to meet key objectives
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
Director of Growth & Community Engagement
Amida Care NY
New York, NY
11.2017 - 05.2020
- Direct marketing team of 25 employees for 5 Counties of New York City with direct oversight of new business development, daily enrollment and retention of Special Needs Plan (SNP) members
- Upheld staff accountability through routine observations, reporting and performance management through coaching, counseling and training staff regarding product knowledge and NYSOH regulations and compliance
- Ensured implementation and staff proficiency regarding promotions and advertising strategies to generate and maintain partnerships with new and existing accounts
- Sustained rapport with key accounts by making periodic visits; providing on-site support; exploring specific needs; anticipating new opportunities
- Maximized key relationships with community businesses, local hospitals as well as Level 2 doctors and providers
- Protected organization's values, integrity and confidentiality through HIPPA and PHI
- Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organization networking and community events
- Develop, coordinate and oversee all Marketing and Enrollment programs, technical assistance and resource materials to assist Provider-sponsored organizations in marketing, communications and positioning of their activities to support Amida and enrollment goals
- Plan, coordinate and attend marketing events in Plan's community and at provider-sponsored organizations
- Oversee acquisition of print materials and premiums
- Monitor use and inventory of supplies and giveaways for marketing and educational events
- Monitored social media and online sources for industry trends.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Established departmental performance goals and provided feedback for underperforming areas.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Homes & HARP Manager
NYC Health & Hospital Corporation - NYCHHC - Health
New York, NY
10.2015 - 10.2017
- Direct marketing team of 11 employees at 4 hospitals
- Established marketing department to work and collaborate with CBOs and other healthcare providers
- Develop and promote company products and services to increase referral sources for Health Homes enrollment, MLTC, CHHA, Private Pay and Hospice Care.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Onboarded new employees with training and new hire documentation.
- Maximized performance by monitoring daily activities and mentoring team members.
Director of Marketing
Your Choice at Home
New York, NY
10.2014 - 10.2015
- Manage a team of 6 employees for 5 Counties of New York City with direct oversight for referrals and starter care
- Developed new accounts in marketing acquisition with MLTC, CHHA and LHCSA agencies and Private Pay accounts
- Cultivate and maintain long term relationships with clients by delivering elite client service and engaging them by using knowledge of each industry and organization
- Generate daily outreach efforts to prospective agencies, hospices, HARP, CHHA, MLTC and Private Pay patients
- Setup new accounts and referral sources with social workers, private practices, HHC and private hospitals to expand business and patient portfolios
- Increased monthly goals with old and new clienteles
- Assist management with patient placement and management.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Developed metrics and measured success in order to further penetrate marketplace.
Director of Business Development
Allen's Home Care Services
Forest Hills, NY
01.2014 - 09.2014
- Setup new accounts and referral sources with social workers, private practices, HHC and private hospitals
- Increase membership which included Modifying and restructuring, marketing, and general directive of increasing and maximizing occupancy and patients for Private Pay, MLTC, CHHA, Health Home and Hospice care membership accounts
- Increase Website membership buy-in for advertising and marketing
- Accomplished marketing and sales objectives by planning, developing, implemented, and promoting advertising, merchandising programs
- Developed field marketing action plans; Identified marketing opportunities by reviewing patient and healthcare requirements
- Defined market and competitor's strengths and weaknesses, SWOT analysis; forecasted projected business; established targeted market demographics
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Negotiated, prepared and signed contracts with clients
- Consistently exceeded quotas through penetration of new accounts
- Worked with marketing teams to create, deploy and optimize effective campaigns for LHCSA and CHHA clients
- Developed short-term and long-term sales objectives and strategic plans to meet market needs
- Created strategic and tactical sales initiatives for forward planning to meet key objectives
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by developing and implementing effective business development strategies.
- Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Enhanced company''s market presence through targeted networking events and relationship building.
- Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.
Regional Account Director
Healthfirst
New York, NY
08.2009 - 01.2014
- Consistently maintained and surpassed weekly and monthly production goals of 95% with a 2% or less rejection rate
- Managed a marketing team of 4 managers and 48 employees for the Borough of Brooklyn and Staten Island
- Direct oversight of new business development, daily enrollment and retention of PHSP members
- Upheld staff accountability through routine observations, reporting and performance management
- Coached, counseled and trained staff regarding sales product knowledge and industry regulations
- Ensured implementation and staff proficiency regarding promotions and advertising strategies to generate and maintain partnerships with new and existing accounts
- Sustained rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities; Maximized key relationships with community businesses, local hospitals as well as Level 2 doctors and providers
- Protected organization's value by keeping information confidential through HIPPA and PHI
- Updated job knowledge by participating in educational opportunities; reading professional publications
- Maintained personal networks, participating in professional organization networking events
- Strengthened market penetration and position by developing and implementing creative promotional strategies
- Motivated team of account executives to achieve and surpass competitive sales targets
- Managed the New York region with more than 20 accounts across the area.
- Optimized territory coverage by strategically assigning account managers based on client needs and market potential.
- Championed corporate values within the regional team by promoting a positive work culture and fostering employee engagement.
- Organized quarterly business reviews with key stakeholders, presenting data-driven insights on regional performance metrics and future growth plans.
- Managed a team of account managers, providing support and guidance for optimal performance.
- Strengthened market penetration and position by developing and implementing creative promotional strategies.
- Collaborated with internal departments to ensure timely resolution of account issues, resulting in improved client satisfaction.
- Coordinated cross-regional initiatives with fellow directors to create synergy across markets, facilitating stronger global growth.
- Conducted comprehensive competitor analysis to stay ahead of industry trends and maintain a competitive edge in the marketplace.
- Increased regional sales by developing and maintaining strong relationships with key accounts.
- Streamlined communication processes between clients, internal teams, and stakeholders for more efficient project management.
- Implemented successful marketing strategies for product promotion and increased brand awareness.
Marketing Account Manager
Fidelis Care NY
Rego Park, NY
03.2004 - 07.2009
- Coordinated and supervised marketing staff's activities to attain and surpass enrollment goals by managing individual growth and performance
- Created accounts in outreach production and marketing with Hospitals, Private Practices, Pantries, Churches and CBOs
- Interim Supervisor for Center Care marketing team for Borough of Brooklyn for 9 months, while managing Fidelis Care Team totaling 28 - 35 marketing representatives
- Instrumental in restructuring, marketing, and general management of increasing membership enrollments for the Center Care team from 60 enrollments per month to 560 per month
- Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and promotion programs
- Developed field marketing action plans; Identified marketing opportunities by reviewing consumer requirements; defined market, competitor's share, and competitor's strengths and weaknesses
- Created and participated in community events to increase enrollments and retain membership of current enrollees
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Supervised all marketing and planning activities to exceed growth segment sales and margin goals
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Managed budgets effectively while prioritizing resources toward high-impact initiatives.
- Contributed to revenue growth with effective upselling techniques that introduced clients to additional services offered by the agency.
- Evaluated competitors'' marketing efforts, enabling informed decisions about positioning strategies and pricing structures.
- Enhanced client relationships through regular communication, timely project updates, and proactive issue resolution.
- Managed multiple marketing accounts simultaneously, ensuring seamless coordination and execution of campaigns.
- Conducted market research to identify new business opportunities and effectively target potential clients.
- Mentored junior team members, providing guidance on best practices in account management and client relations.
- Streamlined internal processes for better efficiency in managing accounts, leading to improved client satisfaction rates.
- Organized successful promotional events such as trade shows and product launches, resulting in increased brand visibility and lead generation.
- Developed comprehensive marketing plans tailored to each client''s unique goals, budget constraints, and industry landscape.
- Coordinated cross-functional teams to ensure timely delivery of high-quality marketing materials for clients.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Education
MBA in Business Administration & Management -
University of California-Berkeley
Bachelor of Arts - Accounting And Business Management
New York City Technical College
Brooklyn, NY05.1996
Skills
- Windows: Microsoft Office Word
- Principles knowledge
- Salesforce
- Cold calling
- Healthcare management ACD
- Policies
- Asset management
- Promotion
- Cash Management
- Recruitment
- Selling
- Clients
- Technical assistance
- Client
- Territory management
- Inventory
- Lotus note
- Marketing Plan
- Marketing & Advertising
- Merchandising
- Microsoft Office
- Windows
- Word
- Networks
- Negotiation
- Excel
- PowerPoint
- Outlook
- Lotus notes
- ACD
- Aspect Phone System
- Sales Force
- Cyber Source
- CMS
- Internet Savvy
- In depth Sales
- Marketing Techniques
- Financial
- Advertising
- Positioning
- Bookkeeping
- Publications
- Branding
- QuickBooks
- Budget
- Rapport
- Budgeting
- Reading
- Reporting
- Coaching
- Sales
- Borough
- Supervisor
- Counseling
- Supervising
- Image
- Website
- Multichannel marketing
- Marketing
- Business development
- Microsoft Outlook
- Writing skills
- Microsoft Excel
- Addiction counseling
- Network management
- Analysis skills
- Social Media Marketing
- Sales Presentations
- Competitive Analysis
- Data-driven decision-making
Certification
- Certified Home Health Aide
- CPR Certification
Assessments
- Management & leadership skills: Impact & influence, Proficient, January 2022, Choosing the most effective strategy to inspire and influence others to meet business objectives
- Work style: Reliability, Proficient, February 2022, Tendency to be reliable, dependable, and act with integrity at work
- Office manager, Completed, December 2021, Scheduling and budgeting
- Sales skills, Proficient, January 2022, Influencing and negotiating with customers
Timeline
DOC of Business Development and Growth
ACI - Addition Care Intervention
09.2022 - Current
Sales and Marketing Consultant
La Douche Home Care Services
09.2022 - 12.2022
Director of Marketing and Business Development
Truecare Home Care Services
05.2020 - 09.2022
Director of Growth & Community Engagement
Amida Care NY
11.2017 - 05.2020
Homes & HARP Manager
NYC Health & Hospital Corporation - NYCHHC - Health
10.2015 - 10.2017
Director of Marketing
Your Choice at Home
10.2014 - 10.2015
Director of Business Development
Allen's Home Care Services
01.2014 - 09.2014
Regional Account Director
Healthfirst
08.2009 - 01.2014
Marketing Account Manager
Fidelis Care NY
03.2004 - 07.2009
MBA in Business Administration & Management -
University of California-Berkeley
Bachelor of Arts - Accounting And Business Management
New York City Technical College