Ronald Rainey

Web Development

• Vetted and oversaw implementation various CMS systems.
• Planned and developed websites using HTML, CSS, JavaScript, jQuery, PHP and SQL languages.
• Developed technical solutions required to accommodate user-facing web products.
• Worked with newsroom to design and develop suite of newsletters, and newsletter workflows between Content CMS and Second Street EMS as well as develop KPIs and analytics.

Digital Consumer Revenue

• Used Google Analytics, Chartbeat, Naviga Engage and other analytic platforms to create KPIs and produce data informed strategies to improve websites, content architecture and consumer revenue streams.
• Worked closely with Circulation implementing and managing various subscriber paywall platforms including Naviga Subscribe, Engage and Discover.
• Planned, created and executed multi-channel marketing campaigns to expand effectiveness within various parts of consumer funnel.
• Created email onboarding, retention and recapture campaigns for all consumer buckets.

Marketing and Design

• Developed graphic and image assets for both content and digital marketing and sale efforts.
• Coordinated with design for preparation of marketing copy, images, videos, emails, and other collateral.
• Spearheaded production of page content such as visuals and text copy to meet project specifications.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Digital Infrastructure, Innovation and Support

• Oversaw technical issues and troubleshooting requests to resolve user problems.
• Applied emerging technologies to update and maintain site applicability...........
• Implemented content management and security resource tutorials to assist end-user training.

Project Management

• Team leader and contributor on major company projects and committees such as Digital Content Committee, GNI Revenue Labs, Facebook Accelerators, LMA Innovation Missions and Latino Communities Reporting Lab.
• Resolved issues by serving as subject matter expert on wide-ranging digital and consumer revenue items.
• Provided presentations and reports to company about various digital and digital revenue projects and performance indicators.
• Worked with various 3rd party vendors to compile and manage digital tech stack and web integrations.

• Configured hardware, set up work stations and granted system permissions to new employees.
• Diagnosed and troubleshot hardware, software and network issues.
• Removed malware, ransomware, and other threats from laptops and desktop systems.

• Planned and built websites using HTML, CSS, JavaScript, and jQuery languages.
• Built web CMS and Ad Tracking applications utilizing PBS databases with custom built interfaces and data visualizations. Built using PHP, MySQL, HTML, Javascript and jQuery.
• Created workflows for Advertising, newsrooms, creative and CSR departments utilizing custom applications.
• Worked as frontline IT helpdesk managing hardware, software and server problems.