Ronell Perera Hernandez
Miami,FL
Summary
Finance Director with a strong background in the automotive industry. Skilled in managing finance operations, building relationships with lenders, and maximizing dealer profit. Fluent in English and Spanish, and proficient in various finance, sales and dealership software
Overview
13
13
years of professional experience
Work History
Finance Director & Acting Sales Manager
Ocean Mazda, Ocean Automotive Group
03.2023 - Current
- Maintain a professional appearance and attitude consistently
- Strong ability to work independently and as part of a team
- Build and maintain excellent relationships with lenders
- Maximize dealer’s gross profit
- Oversee finance department operations
- Coach, mentor, and develop finance team members
- Monitor dealer cash flow
- Manage CIT/Funding, rehashing deals, and approvals for all three stores, Ocean Auto Club (both locations, Doral and Bird Road), Ocean Mazda New Car Department and Used Car Department
- Coordinate with the accounting department for month-end closing
- Provide support to the Sales Department, including desking deals, turnovers with customers, training sales personnel, conducting appraisals, stocking trades, and pricing for resale and marketing
- Verified compliance of financial policies and accounting procedures against federal regulations.
Lead Finance Manager/Finance Director Assistant
Ocean Mazda, Ocean Automotive Group
07.2022 - 04.2023
- Managed deals at the Ocean Automotive Club, Luxury Vehicles ($100 K- $500K)
- Handled rehashing deals and obtaining approvals for all three stores, Ocean Auto Club (both locations, Doral and Bird Road), Ocean Mazda New Car Department and Used Car Department
- Controlled and managed CIT
- Coordinated finance department schedules and month-end closing with the accounting department
Finance Manager
Ocean Mazda, Ocean Automotive Group
03.2021 - 07.2022
- Disclosed financial information to customers
- Provided excellent luxury buying experiences
- Maximized dealer’s gross profit
- Maintained high PVR and product penetration
- Ensured deals were funded on time and without errors
- Managed sales staff, providing training and assistance in closing deals
Finance Consultant
Bean Automotive Group, Kendall Toyota
10.2019 - 01.2021
- Certified in F&I Legal and Ethics Standards by JM & A
- Provided financial information to customers
- Offered luxury buying experiences
- Maximized dealer’s gross profit
- Maintained high PVR and product penetration
- Ensured timely and accurate deal funding
- Managed sales staff, providing training and assistance
Sales and Leasing Consultant
Williamson Automotive Group
03.2015 - 10.2019
- Provided product information and demonstrated vehicle use to customers
- Prepared sales contracts and processed payments
- Certified as an F&I Manager
- Certified in CDK Desking and F&I Manager
Sales and Leasing Consultant
Braman Cadillac
03.2013 - 03.2015
- Provided product information and processed sales transactions
- Certified in F&I Manager by United Development Systems
Sales and Leasing Consultant
Braman Honda
09.2011 - 03.2013
- Maintained knowledge of sales promotions and policies
- Processed sales transactions and contracts
Education
Telecommunications Engineering -
ISPJAE, Ciudad De La Habana Technical University in Cuba
CubaTechnical High School for Computer Sciences -
Osvaldo Herrera
Skills
- Route One
- CDK
- Vin Solutions
- Dealer Track
- DLR-DMV
- Darwin
- Executive Tags
- E-Contracting
- V-Auto
- Hardware systems
- Software systems
- KPA tracking
- Financial reporting and analysis (Reverse Risk/ Stone Eagle)
Professionalreferences
- Peter Maytin, General Manager, Braman Honda, West Palm Beach, pmaytin@bramanhondapb.com, 786-251-0934
- Julio Rivera, Finance Director, Kendall Toyota, jrivero@beamautomotivegroup.com, 717-615-6175
- Benito Ledesma, General Sales Manager, Williamson Cadillac, bledesma@williamsonsales.com, 786-423-8943
Timeline
Finance Director & Acting Sales Manager
Ocean Mazda, Ocean Automotive Group
03.2023 - Current
Lead Finance Manager/Finance Director Assistant
Ocean Mazda, Ocean Automotive Group
07.2022 - 04.2023
Finance Manager
Ocean Mazda, Ocean Automotive Group
03.2021 - 07.2022
Finance Consultant
Bean Automotive Group, Kendall Toyota
10.2019 - 01.2021
Sales and Leasing Consultant
Williamson Automotive Group
03.2015 - 10.2019
Sales and Leasing Consultant
Braman Cadillac
03.2013 - 03.2015
Sales and Leasing Consultant
Braman Honda
09.2011 - 03.2013
Technical High School for Computer Sciences -
Osvaldo Herrera
Telecommunications Engineering -
ISPJAE, Ciudad De La Habana Technical University in Cuba
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