Rosa Ana Gonzalez
Summary
Bilingual, motivated individual with 12 years’ experience in public relations, events, and marketing; and over 5 years’ experience in Operations. Seeking to take next career step with a highly respected company in producing positive outcomes and delivering exceptional consideration of clients. In the process of obtaining Certified Meeting Planner certificate.
Overview
13
13
years of professional experience
Work History
Event Production Manager
Thryv formally Keap
01.2022 - Current
- Lead ideation, planning, execution, and evaluation of all events, ensuring seamless implementation from start to finish
- Collaborate with international and domestic partners to plan and execute events, fostering productive relationships to achieve shared goals
- Oversee the successful execution of event projects, managing them from identifying opportunities to completion of orders
- Process and generate invoices, as well as design, order, and distribute promotional items (swag)
- Facilitate coordination between vendors and stakeholders to ensure efficient event logistics
- Conduct contract negotiations with vendors and sponsors, fostering strong relations to enhance event outcomes
- Plan conferences involving domestic and international influencers, coordinating logistics and ensuring successful outcomes
- Develop budgets for participant travel, oversee speaker outreach, negotiations, and contract management, and recruit influencers to enhance event engagement
- Coordinate outsourcing of venues for events and manage travel accommodations for all stakeholders
- Manage people effectively, ensuring smooth coordination and collaboration among team members
Operations Coordinator
EPAY RESOURCES
01.2017 - 01.2022
- Coordinate various events, including in-person trade shows, conferences, and virtual daily events
- Manage the collection of outstanding balances from clients and members
- Print and distribute marketing materials to promote events and services effectively
- Attend numerous trade shows to represent the organization and network with industry professionals
- Collect and verify member dues to ensure financial stability and membership compliance
- Handle email distribution to members regarding current events and updates
- Create detailed spreadsheets for event budgeting, ensuring accurate financial planning
- Provide support for budget planning related to vendor spend and event expenses
- Establish and maintain relationships with internal teams to ensure smooth process dependencies
- Lead and execute process changes and planning initiatives in collaboration with other management members
- Set up conference meetings, both virtual and in-person, ensuring seamless logistics
- Utilize virtual conference platforms to facilitate engaging and interactive experiences
- Coordinate logistics for in-person trade shows and conferences, ensuring smooth execution
- Communicate efficiently and effectively with other departments daily to ensure alignment and coordination
Director of operations
Pure airways
01.2016 - 01.2017
- Developed and implemented comprehensive marketing strategies to enhance brand visibility and drive sales
- Analyzed market trends and consumer behavior to identify opportunities for targeted marketing campaigns
- Oversaw the creation of marketing materials, including print collateral, digital content, and advertisements
- Monitored and analyzed marketing performance metrics to measure the effectiveness of campaigns and initiatives
- Collaborated with cross-functional teams, including sales, product development, and finance, to align marketing efforts with business objectives
- Conducted market research to identify emerging trends and competitive landscape, informing strategic decision-making
DIRECTOR OF PUBLIC RELATIONS
DAGOBERTO RIVIERA EVENTS
01.2012 - 01.2016
- Conceptualized, organized, and executed a diverse range of events, including corporate meetings, conferences, seminars, and social gatherings
- Developed event concepts and themes based on client preferences, target audience, and event objectives
- Coordinated with internal stakeholders and external vendors to ensure seamless event logistics, including venue selection, audiovisual setup, and transportation arrangements
- Created detailed event timelines and production schedules to keep all stakeholders informed and on track throughout the planning process
- Managed event marketing and promotion efforts to drive attendance and maximize event success
- Developed and maintained comprehensive event budgets, accounting for all expenses and revenue streams
- Conducted cost analysis and negotiated with vendors to secure competitive pricing and optimize budget allocation
- Tracked expenses and revenue in real-time to monitor budget performance and identify potential cost-saving opportunities
- Prepared budget reports and financial forecasts for management review, providing insights into event profitability and return on investment
Education
San antonio College
01.2010
Arizona Western College
01.2008
High School Diploma -
Mission Veterans Memorial High School
01.2006
Skills
- Bilingual
- Venue selection
- Post-event analysis
- Social media promotion
- Travel arrangements
- Branding implementation
- Catering coordination
- Creative direction
- Registration management
- Sponsorship management
- Marketing Automation tools
- Project Management
- Event Styling
- Marketing Analyst
- Nonprofit Background
- Event Strategy and Planning
- Budgeting and Cost Control
- Team Leadership and Collaboration
- Contract Negotiation
- Risk Assessment and Contingency Planning
- Marketing and Event Promotion
- On-Site Event Execution
- Data Analysis and Post-Event Reporting
Timeline
Event Production Manager
Thryv formally Keap
01.2022 - Current
Operations Coordinator
EPAY RESOURCES
01.2017 - 01.2022
Director of operations
Pure airways
01.2016 - 01.2017
DIRECTOR OF PUBLIC RELATIONS
DAGOBERTO RIVIERA EVENTS
01.2012 - 01.2016
San antonio College
Arizona Western College
High School Diploma -
Mission Veterans Memorial High School
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