Rosanna Bijlstra
Public Relation & Communication Officer
Willemstad
Summary
Highly motivated communications professional with a Bachelor’s degree in Communication Management and hands-on experience in public relations, digital communication, and content creation. Skilled in social media management, stakeholder engagement, and data-driven communication strategies, with a strong focus on enhancing brand reputation and audience engagement. Known for a proactive mindset, creativity, and a positive, results-oriented approach. I am eager to contribute to the continued growth, visibility, and reputation of Curaçao Ports Authority.
Overview
3
3
years of professional experience
Work History
Sales & Marketing Coordinator
SEL Maduro and Sons
09.2025 - Current
- Strengthened customer satisfaction and brand perception by responding promptly and professionally to inquiries, contributing to repeat business and positive referrals.
- Optimized and maintained the company website, implementing basic SEO improvements to enhance online visibility.
- Coordinated cross-functional collaboration to support marketing and communication initiatives.
- Developed and executed digital content strategies, managing the full process from ideation to publication using Canva and AI tools.
- Ensured consistent brand identity across communication channels, including the standardization of email signatures, telephone hold messages, and social media.
Marketing Intern
Digicel
04.2024 - 01.2025
- Planned and executed branding initiatives for B2B events, increasing brand engagement and generating qualified sales leads.
- Developed and scheduled social media content for a two-month campaign, resulting in a 4% increase in target audience engagement.
- Managed the contact between the internal marketing team and external vendors, ensuring clear communication and the timely delivery of project objectives.
- Delivered presentations to staff on marketing campaign details to have optimal collaboration and seamless communication for business success.
- Managed customer communications, addressing inquiries promptly and enhancing engagement through campaign-based rewards programs.
- Managed editorial and production process of marketing assets (advertisements, photography, and partnership content creation).
- Managed numerous tasks simultaneously in a fast paced environment with strong emphasis in efficiency and detail in meeting deadlines.
- Conducted market research to identify trends and optimize marketing efforts.
- Supported the organization and coordination of press conferences and PR-related activities.
- Assisted with representing the company's campaigns on radio tours.
- Led as the spokesperson for the company at a B2B event.
Social Media Manager Intern
Seawings N.V.
08.2023 - 01.2024
- Resolved customer queries by handling information flow between customers and department managers which helped with delayed responsiveness.
- Created and executed a social media campaign that led to the increase in leads and social media audience growth.
- Developed targeted and persuasive social media content, strengthening audience engagement and enhancing brand awareness.
- Managed and coordinated multiple social media platforms, ensuring consistent messaging and timely content delivery by scheduling in Meta Planner.
Education
BBA - International Communication Management
The University of The Dutch Caribbean
Willemstad, Curaçao07.2025
Skills
Canva & Adobe
ChatGPT & Copilot
Planning and organization
Analytical reporting
Social media expertise
Problem-solving
Professional interpersonal relationship management
Teamwork
Branding strategy
Public speaking
Timeline
Sales & Marketing Coordinator
SEL Maduro and Sons
09.2025 - Current
Marketing Intern
Digicel
04.2024 - 01.2025
Social Media Manager Intern
Seawings N.V.
08.2023 - 01.2024
BBA - International Communication Management
The University of The Dutch Caribbean