ROSANNA TORIBIO
Miami
Summary
Dynamic leader with a proven track record in product strategy and brand engagement, complemented by experience as a model representing Formula 1 at high-profile events in Miami, Austin, and Las Vegas. Excelled in communicating brand messaging and creating memorable experiences for diverse audiences. Skilled in market trends, product knowledge, and driving positive brand perception.
Flexible hard worker ready to learn and contribute to team success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Ambassador
Production Plus
Miami
06.2013 - Current
- Represented and promoted brand image, values, and products at various events, trade shows, and other venues
- Interacted with customers to gather feedback and promote brand awareness, potentially gathering insights on product preferences
- Provided excellent customer service during in-store promotions, resolving any issues or complaints quickly and professionally
- Promoted new products and services to potential customers through direct conversations and demonstrations
- Collaborated with marketing and sales teams to create targeted campaigns
- Set up presentation stations, managed inventory and broke down displays at end of demonstrations.
Product Specialist
Freelancers
Miami
10.2011 - Current
- As a Product Specialist and Right Seat, provided in-depth product knowledge and demonstrations for a range of EV vehicles including Polestar, Nissan Ariya, Leaf, Fisker, and Toyota
- Integrated knowledge of EV features and benefits into marketing materials and customer interactions for Polestar, Nissan (Ariya, Leaf), Fisker, Toyota, and other EV models
- Conducted 'right seat' experiences, educating potential customers on the unique features and driving dynamics of various EV
- Delegated tasks to team members according to project requirements and employee strengths
- Motivated team to achieve optimal results through effective communication and interpersonal skills
- Created clear roles and responsibilities for each member of the team based on strengths and weaknesses
- Demonstrated exceptional problem-solving and decision-making skills in resolving conflicts between team members
- Successfully led team of 10 members to deliver projects on time and within budget
- Worked as part of product specialists team to accommodate large crowds.
Model
Formula 1
01.2023 - 01.2024
- Represented the Formula 1 brand and potentially specific sponsors or products at high-profile international events
- Engaged with a diverse audience of fans, VIP guests, and media, effectively communicating brand information and creating positive interactions
- Developed a strong understanding of the Formula 1 brand, its partners, and related products (e.g., merchandise, automotive technology)
- Additionally, I work with electric vehicles (EVs) such as Polestar, Nissan Ariya, Leaf, Fisker, and Toyota, providing expert knowledge and support as a Product Specialist and in the Right Seat role
Brand Ambassador Team Lead
Nestle Corporation
Miami
02.2016 - 02.2018
- Maintained relationships with key stakeholders such as vendors, media outlets, influencers
- Managed daily operations of the brand ambassador team, including scheduling, budgeting, and reporting, ensuring consistent and accurate product information was conveyed by the team
- Organized events such as trade shows or conferences aimed at increasing visibility of the brand
- Spearheaded the promotion of new Nestle products and services through engaging demonstrations and direct communication, effectively conveying product features and benefits to potential customers
- Demonstrated product use to highlight features and engage prospective customers
Education
Certification - Leadership and Management
Harvard University
Cambridge, MA, US04.2022
Certification - Sales Specialist
Cardone University
Miami, FL05.2020
Associate in Arts (A.A.) - Marketing
Miami Dade Community College
Miami, US06.2017
Skills
- Team Supervision
- Marketing Strategy
- Effective Communication
- Brand Knowledge
- Product Knowledge
- Product Demonstration
- Brand Awareness
- Marketing
- Store Promotions
- Brand Representation
- Public Speaking
- Interpersonal Communication
- Customer Engagement
- Market Awareness
- Event Marketing Support
- Promotional Activities
Certification
Licensed Real Estate Specialist
Languages
- Spanish, Native
- English, Bilingual
Timeline
Model
Formula 1
01.2023 - 01.2024
Brand Ambassador Team Lead
Nestle Corporation
02.2016 - 02.2018
Brand Ambassador
Production Plus
06.2013 - Current
Product Specialist
Freelancers
10.2011 - Current
Certification - Leadership and Management
Harvard University
Certification - Sales Specialist
Cardone University
Associate in Arts (A.A.) - Marketing
Miami Dade Community College