Rosanna Civitillo Boyle
Event Director
North Haven,CT
Summary
Event & Engagement professional that aligns company strategies and goals to deliver best-in-class live and virtual experiences for attendees and employees. Creative and strategic project manager with expertise in operations analysis, contract negotiations, cost savings & efficiencies, process building and training & development. Thoughtful mentor. Versatile Senior Manager specializing in [Area] and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Senior Manager, Meetings and Events
Subway (Franchise World Headquarters)
03.2022 - Current
- Direct the overall planning and strategy for over 25 live and virtual meetings and events annually that includes bi-annual conventions and tradeshow, business meetings, and employee events for up to 4000 attendees
- Manage all aspects of pre, on-site, and post event logistics, vendor, and team management
- Managed multi-million-dollar budget forecasting and expense reconciliation ensuring proper event execution
- Reduced 2024 Convention budget by $1M by monitoring and reaching contracted concession benchmarks
- Manage contract negotiations to maximize concessions and expense reduction revenue resulting in overall cost savings of nearly $200K within first 6 months
- Create event show flow, schedules, agendas, F&B, décor, and photo activation plan for all on site events
- Manage and mentor junior team members to learn, grow, and contribute to a high-performing team.
Senior Manager, Corporate Events (Remote)
Edible Arrangements International
08.2021 - 03.2022
- Directed and provided strategic direction for brand’s annual convention and expo of 1000+ attendees
- Collaborated with cross functional teams to develop content for workshops and overarching theme and creative collateral for branding, signage, digital media resulting in cohesive onsite décor and look and feel
- Managed multi-million-dollar convention budget and reconciliation consistently finding cost savings
- Developed and managed vendor sponsorship strategy that increased revenue from previous years by 10%.
Corporate Events & Employee Engagement Manager
Edible Arrangements International
07.2017 - 09.2019
- Led Edible’s Annual Convention and Expo of 1000+ attendees and Edible’s Employee Engagement Program
- Managed show production, speaker coordination, registration, trade show, breakouts, F&B, off site events
- Cultivated employee engagement initiatives such as wellness programs, social events, and community outreach that created a more positive employment brand while aligning with company strategy and goals
- Managed timelines, deadlines, and run of show that kept cross functional teams accountable for tasks
- Developed registration lifecycle of website construction and launch to onsite registration counters and kiosks
- Conducted and analyzed pre- and post-event evaluations to forecast future planning.
Textbook Marketing Manager
Taylor & Francis Publishing Group
05.2016 - 06.2017
- Led a national team of 9 Telemarketing & Sales Representatives that delivered Higher Education Imprints: Garland Science, Routledge and CRC Press to all U.S
- Colleges and universities until office closure in June 2017
- Managed office operations, talent acquisition, on-boarding, provided training on Salesforce.com and BOX
- Analyzed market trends and developed sales campaigns for publishing lists to forecast objectives and targets
- And resolved escalated issues for a market of over 56M higher education enrollments
- Created learning manuals for representatives that lessened learning curve time and increased retention
- Evaluated performance to provide training and foster a culture of high-quality output and motivation.
Founder and Director
BENE Events Consulting & Planning
04.2003 - 06.2016
- Founded event consulting company and directed full cycle of social events and wedding planning from creative inception to logistic execution while providing clients with solutions for delicate and unique situations
- Sold event packages to meet client needs and budget offering cost saving solutions while increasing annual profits by 10% 5 years in a row
- Designed and created stationery as another revenue stream and managed vendors
- Managed advertising and marketing content for trade shows, conventions, website, and social media
- Client consulting: sparqGEN Marketing, Zingarella Italian Restaurant, Aria Banquets and Events.
Operations and Project Manager
Clarus Commerce
11.2012 - 06.2014
- Streamlined project management process, managed operations, product launches; created project schedules; and led weekly stakeholder meeting for CEO and stakeholders reporting milestones and scope changes
- Managed vendors and led negotiations resulting in $250,000+ in cost savings within first 2 months in the role
- Sourced and converted projects to an interactive platform; trained employees on the new system that facilitated communication and collaboration among cross functional teams and improved reporting metrics
- Created operations procedures and efficiencies, and company Business Continuity/Emergency Plan
- Managed and mentored Operations Coordinator.
Meeting and Event Planner
Robustelli World Travel
08.2001 - 03.2003
- Managed pre-, onsite and post event logistics to ensure successful outcome of corporate events, meetings, and incentive programs for national clients up to 1,000+ attendees
- Led registration; travel logistics; housing, leisure activities; entertainment; F&B and AV requirements
- Managed contract negotiations, event budgets and reconciliation.
Research Associate/Executive Search Consultant
The Peppers and Rogers Group
08.1999 - 03.2001
- Recruited and interviewed executives around Customer Relationship Management and 1to1 Marketing
- Created standard operations procedures and learning manuals for new employee training and onboarding
- Streamlined department budget and billing procedures and cut costs of over $100K in first year.
Executive Assistant/Member Services and Training Assistant
Connecticut Conference of Municipalities
10.1996 - 08.1999
- Supported Executive Director and the department of Member Services for CT’s association of cities and towns
- Planned local training seminars for municipal officials and analyzed post-event evaluations
- Managed Annual CCM Convention and Trade Show Exhibition for CT leaders
- Negotiated contracts and managed marketing; vendor sponsorships; booth layouts; F&B/AV/layouts for all workshops, opening and closing sessions
- Trained employees on membership and marketing mailing list databases
- Program liaison to the CT Association of Municipal Attorneys
- Developed the first edition of the CAMA Municipal Directory and planned their annual events and smaller meetings.
Education
No Degree - Human Resources Management
Cornell University
Ithaca, NY06.2021
Bachelor of Arts in Political Science -
Quinnipiac University
Hamden, CT01.1996
Skills
- Market Analysis
- Resource Allocation
- Budget Oversight
- Reporting oversight
- Strategic Planning
- Data Analytics
- Organizational improvement
- Operations Management
- Cross-functional Team Coordination
- Budget Management
Certification
Cvent Certified, Supplier Network and Event Diagramming
- CPM - Certified Professional Manager
- [Area of certification] Training - [Timeframe]
Accomplishments
- Produced Subway and Edible Arrangements Global Conventions
- March 2017 Recipient of Taylor & Francis Spot Award for making a lasting contribution
- Negotiated $250,000+ in cost savings at Clarus Commerce exceeding yearly department benchmarks
Languages
Italian
Native or Bilingual
Spanish
Limited Working
Timeline
Senior Manager, Meetings and Events
Subway (Franchise World Headquarters)
03.2022 - Current
Senior Manager, Corporate Events (Remote)
Edible Arrangements International
08.2021 - 03.2022
Corporate Events & Employee Engagement Manager
Edible Arrangements International
07.2017 - 09.2019
Textbook Marketing Manager
Taylor & Francis Publishing Group
05.2016 - 06.2017
Operations and Project Manager
Clarus Commerce
11.2012 - 06.2014
Founder and Director
BENE Events Consulting & Planning
04.2003 - 06.2016
Meeting and Event Planner
Robustelli World Travel
08.2001 - 03.2003
Research Associate/Executive Search Consultant
The Peppers and Rogers Group
08.1999 - 03.2001
Executive Assistant/Member Services and Training Assistant
Connecticut Conference of Municipalities
10.1996 - 08.1999
No Degree - Human Resources Management
Cornell University
Bachelor of Arts in Political Science -
Quinnipiac University