Rosanne LaRosa

Responsible for all aspects of the Linon Home Decor, Inc. and Powell Company brand. Including product development, design direction, photography, advertising, and voice.

• Product Development / Design / Merchandiser with expertise in global sourcing for home furnishings.
• Designed, developed, and sourced products specifically for Linon and Powell brands.
• Responsible for all sourcing, sampling, and pricing for categories of furniture and rugs.
• Oversee data management, PIM system maintaining a comprehensive library of products
• Develop curated products specifically for major retailers. Including but not limited to Target, Walmart, Bed Bath and Beyond, and Wayfair.
• Extensive experience working with retailers directly on product development that fits within the brand.
• Manage a team of 6 product development managers, sourcing managers, and designers
• Oversee in-house photography studio.
• Manage two graphic designers.
• Recently revamped and updated brand by revising logos, colors, and look of customer-facing advertising.
• Continually track trends in fashion, upholstery, furniture, and consumer buying patterns and implement findings in building a more profitable assortment.
• Proficient in furniture, fashion, and textile design terminology and specifications.
• Oversee the merchandising, design, and style for Linon/Powell showrooms for (4) annual trade shows.
• Extensive travel experience to Asia and Europe to source products and attend overseas trade shows.
• Proficient in all aspects of product sourcing including cost, minimums, and delivery negotiations.
• Extensive experience in eCommerce merchandising and marketing.
• Expertise in copywriting, editing, and all aspects of consumer-facing adverting.
• Currently, manage 4000 SKUs by overseeing all aspects of creative content and managing sell pricing.
• Inventory management reliabilities include reviewing best and weak sellers, minimum order negotiations, and quality issues.
• Excellent at management and motivating employees to achieve personal and professional success.

• Ready to Wear buyer for a catalog company
• Categories included woven and knot, structured career wear and dresses with sales of 40 million annually
• Proficient in all fashion terminology, construction, and textiles.
• Extensive overseas travel to source products
• Expert at tracking trends and developing profitable product.
• Developed in excess of 500 SKUs annually
• Maintained budgets, pricing, and inventory management
• Assisted in fittings, style outs, and photo shoots
• Responsible for editing all copy and adverting

• Federated Stores Managers Training Program