ROSE CARUSO
Silver Spring,United States
Summary
Dynamic marketing leader with 11 years of experience in luxury hospitality, retail, and nonprofit sectors, driving omni-channel campaigns that deliver measurable growth and customer engagement. Expertise in CRM and marketing automation, website UX, and customer journey optimization, with deep applied experience in WordPress, HTML/CSS, HubSpot, and Adobe Creative Suite. Proven success building and managing cross-functional teams, streamlining workflows, and leveraging data analytics to align marketing strategy with revenue and growth objectives. Recognized for blending strategic brand leadership with creative execution to elevate customer experiences across digital and physical channels.
Overview
9
9
years of professional experience
Work History
Marketing Lead (Contract)
Tilley & Co.
Odessa
05.2025 - Current
- Lead social media marketing strategy for the launch of Tilley Naturals, a natural skincare line with both e-commerce and retail presence.
- Develop content calendars, branding assets, and paid/organic campaigns to grow awareness.
- Align digital storytelling with the artisan identity of Tilley & Co., highlighting handcrafted traditions, nature-inspired products, and creative community workshops.
- Partner with leadership on brand positioning and audience targeting across local and national markets.
Marketing Manager & Brand Strategist
Pet Grand Hotel
Falls Church
02.2025 - Current
- Lead marketing strategy, brand positioning, and customer engagement for a luxury pet hospitality brand offering premium suites, exotic grooming, and upscale boarding/daycare services.
- Build and manage multi-channel advertising campaigns across Google Ads and Meta Ads, collaborating with agencies to maximize awareness, lead generation, and bookings.
- Design and produce creative assets across digital and print media, including ads, newsletters, promotional flyers, large-format signage, and branded banners, ensuring a consistent luxury identity.
- Develop automated SMS campaigns and bi-weekly email newsletters via Gingr CRM, delivering targeted promotions, seasonal campaigns, and upsell opportunities that improved retention and revenue.
- Enhance website UX by creating customer support pages, including guides for 24/7 live webcam access, boosting customer satisfaction and loyalty.
- Cultivate partnerships with residential communities and regional festivals throughout Washington, DC and Virginia, coordinating events that expanded brand visibility, drove engagement, and reinforced luxury positioning.
- Collaborate with owners and investors on business strategy and regulatory compliance, while cultivating partnerships with local businesses to expand offerings and strengthen the luxury brand experience.
- Prepare and manage regulatory documentation (Statement of Justification, affidavits, notarized filings) for Fairfax County’s Special Exception Permit, coordinating with attorneys, owners, and officials to secure approvals.
Marketing, Recruitment & Communications Manager
TOGETHER Program | JUNTOS en Pareja
University of Maryland, MD
01.2021 - 04.2025
- Directed multi-channel marketing and CRM operations for a federally funded $5M psychoeducational workshop series, reaching English and Spanish-speaking communities while ensuring enrollment, retention, and grant compliance.
- Managed marketing for a six-session, multi-cohort program, driving continuous recruitment, automation, and workshop coordination to sustain participation and funding.
- Implemented HubSpot CRM across all hubs; built properties, workflows, and automation to streamline lead acquisition, enrollment tracking, and retention.
- Trained case managers, therapists, financial advisors, and interns on CRM systems for reporting, enrollment, and performance dashboards, ensuring accuracy and adoption.
- Executed integrated omni-channel campaigns (Google Ads, Meta Ads, newsletters, Eventbrite, SEO, print) that improved lead-to-enrollment conversion.
- Managed budgets, calendars, and content pipelines, coordinating execution across case managers, facilitators, and directors.
- Produced federal grant reporting and analytics dashboards, tying marketing initiatives directly to KPIs and compliance benchmarks.
- Created high-performing branded content across WordPress, HubSpot, Constant Contact, and Meta, with bilingual segmentation and automation to maximize engagement.
Event & Floral Operations Coordinator
Company Flowers
Arlington, VA
01.2023 - 06.2024
- Coordinated floral services for luxury weddings, funerals, and high-profile events.
- Consulted with individual customers to design and curate bespoke floral arrangements, including holiday orders and recurring clientele.
- Designed and curated seasonal bouquets to align with brand standards and customer demand, reinforcing the shop’s luxury reputation.
- Implemented POS system transition (Floranext), modernizing operations and improving customer experience.
- Supported retail merchandising and client consultations, enhancing sales and loyalty.
Media Strategist & Patient Care Coordinator
The Chesapeake Center for ADHD
Rockville, MD
01.2020 - 05.2021
- Designed and executed digital ads and social media strategy to increase engagement and.
- Created promotional content and resources supporting therapy programs.
- Coordinated patient enrollment logistics, ensuring HIPAA compliance and strong patient experience.
Server
Clyde’s of Chevy Chase
Chevy Chase, MD
01.2017 - 01.2020
- Delivered premium hospitality in a high-volume, upscale dining environment.
- Supported execution of special events, cultivating communication and client service skills.
Fundraiser & Ambassador
University of Maryland
01.2017 - 01.2018
- Raised over $28,000 in 12 months for scholarships and university initiatives.
- Trained 25+ colleagues in effective donor engagement and relationship-building.
Education
Bachelor of Science - Community Health
University of Maryland
College Park01.2020
Skills
- Omni-Channel Marketing
- CRM and Automation
- AI-Enhanced Marketing
- Brand Strategy and UX
- Web Development and Design
- Data and Analytics
- Digital marketing
- Audience targeting
- Public and media relations
- Project management
Technical And Creative Skills
ChatGPT, Prompt Engineering, Scheduling & Workflow Automation, Ideogram, Midjourney, Adobe Firefly, HubSpot, Mailchimp, Constant Contact, Gingr, Adobe Creative Suite (Photoshop, InDesign), Canva, WordPress, HTML, CSS, Google Analytics, POS Systems (Floranext, others)
Timeline
Marketing Lead (Contract)
Tilley & Co.
05.2025 - Current
Marketing Manager & Brand Strategist
Pet Grand Hotel
02.2025 - Current
Event & Floral Operations Coordinator
Company Flowers
01.2023 - 06.2024
Marketing, Recruitment & Communications Manager
TOGETHER Program | JUNTOS en Pareja
01.2021 - 04.2025
Media Strategist & Patient Care Coordinator
The Chesapeake Center for ADHD
01.2020 - 05.2021
Server
Clyde’s of Chevy Chase
01.2017 - 01.2020
Fundraiser & Ambassador
University of Maryland
01.2017 - 01.2018
Bachelor of Science - Community Health
University of Maryland
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