Rose Potter
MONTREAL,QC
Summary
Digital Marketing Specialist with 8+ years of experience across performance marketing, SEO, and content-driven growth systems. Skilled in managing full-funnel acquisition campaigns using platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, and Pinterest Ads, with a strong focus on ROI optimization and conversion growth. Experienced in SEO strategy and technical optimization using tools like Google Search Console, Ahrefs, SEMrush, Moz Pro, and Screaming Frog to improve organic visibility, keyword rankings, and website performance. Strong background in content marketing and automation using WordPress, HubSpot, Medium, Substack, Notion, and Airtable to build scalable content pipelines and marketing workflows. Technically proficient in data-driven marketing systems, including analytics and automation using Python, SQL, JavaScript, Google Analytics, and Google Tag Manager for tracking, reporting, and customer behavior analysis. Combines marketing strategy with technical execution to build scalable growth systems, improve user acquisition efficiency, and support data-informed decision-making in digital products and SaaS environments.
Overview
8
8
years of professional experience
Work History
Digital Maretin Agency(Remote/Global Clients)
US
01.2022 - 01.2025
📅 2022 – 2025 (Remote) 🏢 Digital Marketing Agency (Remote / Global Clients) Managed campaigns using Google Ads, Meta Ads, and TikTok Ads Built SEO strategy using Google Search Console, Ahrefs, and SEMrush Performed technical SEO audits with Screaming Frog Managed content systems using WordPress, HubSpot Planned content workflows using Notion and Airtable Published SEO content via Medium and SubstackAutomated reporting using Python + SQL Digital Marketing Manager.
Marketing & Consulting Agency
US
03.2019 - 01.2022
📅 2019 – 2022 🏢 Marketing & Consulting Agency (B2B Clients) Managed paid ads using Google Ads, LinkedIn Ads, and Twitter Ads Executed SEO campaigns using Moz Pro, SEMrush, and Google Search Console Built landing pages with HTML, CSS, and JavaScript Built content marketing system using WordPress and HubSpot Organized campaigns using Notion and Airtable Automated reporting using Python and SQL Junior Digital Marketing Assistant
Creative Marketing Agency
US
Venice, California
06.2017 - 03.2019
- 📅 2017 – 2019 🏢 Creative Marketing Agency (Small Business Clients) Assisted paid ads using Meta Ads, Pinterest Ads, and Google Ads Supported SEO content using WordPress and Medium Assisted email campaigns using HubSpot Helped content planning using Notion and Airtable Built basic pages using HTML and CSS
Education
Bachelor of Computer Science - Software Engineering
the GoldSmiths, University of London
New Cross, South East, London06-2017
Skills
- Digital Marketing - Google Ads, Meta Ads(facebook/Instagram), LinkedIn Ads, TikTok Ads, Twitter Ads, Pinterest Ads,
- Search Engine Optimization - Google Search Console, Ahrefs, SEMfush, MozPro, Screaming Frog, Yoast SEO, RankMath
- Content Marketing - Workpress, Medium, HubSpot, Substack, Ghost, Notion (content planning), Airtable
Timeline
Digital Maretin Agency(Remote/Global Clients)
US
01.2022 - 01.2025
Marketing & Consulting Agency
US
03.2019 - 01.2022
Creative Marketing Agency
US
06.2017 - 03.2019
Bachelor of Computer Science - Software Engineering
the GoldSmiths, University of London