ROSELLE EWICAN

Responsible for managing and building the overall business of Consumer Agencies. Managing the agencies in alignment with with brand owners in terms of market execution, and analyze the market and category trends to increase sales and brand equity.

• Works closely with Finance team for timely clearance of marketing spends.
• Collaborating closely with principals commercial team in terms of marketing budgets, merchandising plans, cross-promotional initiatives, and strategic plans, leading to category leadership within all brands managed by the division.
• Developed marketing campaigns to increase brand awareness and customer acquisition.
• Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
• Solving complex situations through continuous analysis of business and bringing in innovations on in-market executions for brands, highlighting stocks issues and participates in solving the issues whilst keeping the management informed.

• Regular review on Demand and Supply with the Sales Managers, Trade Marketing, Division Manager and General Manager (DSRM) on 6 to 15 months outlook
• Actively worked with internal customers' requirements, understanding and addressing issues
• Created plans and communicated deadlines to team mates to complete projects on time
• Implemented a strategy of 100% focus on Class A skus, which ensured at % adt 80% chieved target
• Improved Forecast Accuracy by 5-10% by focusing on close collaboration with sales and marketing to understand their challenges, with effective agile support from the supply team
• Reduced stocks write offs by 2% YOY and ensuring to improve on SKUs that affects the accuracy, discussing on sales and stocks situation, discussion on timely plans on Non-performing SKUS to avoid write-offs and expiries
• Worked on Logistics Budgets in terms of storage and cost, regularly reviewing actual utilization and understanding deviation and propose action plans
• Worked with the team towards cost optimization/reduction and process improvements.

• Reviewed historical sales trends, demand drivers and recommends forecast data to be aligned with Sales Managers
• Led collaboration meetings with key account managers and analysts to discuss prior month's forecast accuracy and asses upcoming forecasts
• Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans
• Provided input and offered suggestions to develop inventory strategies on existing items, new products and product phase-outs
• Checked and controlled inventory levels to identify risks and opportunities
• Assisted with internal financial planning, analysis and budgeting
• Ensured that stock levels are monitored and maintained, highlighting the same for discussion with stakeholders.

• Regular review on Demand and Supply with the Sales Managers, Trade Marketing, Division Manager and General Manager (S&OP), on 6 to 15 months outlook
• Improved demand forecast for multiple distribution channels based on previous sales and consumption
• Implemented a strategy of 100% focus on Class A skus, which ensured 80% achieved target
• Lead the Monthly SNOP meetings with stakeholders to highlight Rolling Forecast VS Budgets, Forecast Accuracy, Expiries with 6 months visibility, CBM Utilization, Stocks over 90 Days, NPDs
• Worked on Yearly Storage Budget based on Sales Targets, meeting with the stakeholders like Senior Management, Logistics and Finance
• Reduced stocks write offs by 2% YOY by rand ensuring 100% monthly FC and ensuring to improve on SKUs that affects the accuracy, discussing on sales and stocks situation, discussion on timely plans on Non-performing SKUS to avoid write offs and expiries
• Reviewed regularly the time lines with Supply Planners on lead times to ensure planning are in line with the current market conditions.

• Supply Chain Team Lead
• Worked with suppliers on shipments status and ensured arrivals are on time and cleared on time to avoid incurring additional costs
• Worked with the Division Manager/Sales Manager and Trade Marketing team to align on Forecasts
• Ensured that inventory levels are optimized
• Reported daily monitoring CBM storage utilization for planning inventory levels.

• Handled overall Supply Chain process of Consumer Agencies, with monthly turnover of QAR28 million
• Reviewed and analyzed sales forecasts, prepared and placed Purchase Orders (PO) based on the current run rates, keeping an agreed stock cover
• Maintained recommended stock levels and Proactively worked with the partners with regards to status of orders (i.e., amendments, Shipping schedule/updates, and other subjects related to logistics and procurement
• Monitored the status of consignments, handled shipping documents (ensure to be correct and complete as per Qatar Customs and Health Dept requirements), closely worked with the clearing and forwarding office to expedite clearance of shipments and address issues, and ensuring that shipments are cleared on time
• Analyzed Sales Forecast Accuracy, IMS Performance, Stock Level, Stock-days, and Ageing Stocks.

• Cash Management and Bank Reconciliation
• Checking Billings and Preparation of Suppliers' Payments Preparation of PO for all Purchase Requisitions and Monitoring orders status
• Inter-unit Reconciliation and Maintaining Fixed Assets Record
• Assisting Distribution Staff in Administrative and HR related matters / Payroll Preparation.

• Cash Management and Bank Reconciliations
• Audit of Invoices and Remittances of Sales Agents and issues Audit Findings if necessary Inventory Analysis and Daily Sales Report Regular Monitoring and Reporting of Accounts Receivable and Accounts Payable
• Preparation of Financial Statements and Analyzes Results
• Trained Cashiers and Sales Agents on Accounting Policies and Procedures & Implemented Inventory Policies and Procedures.