Rosie Hirsch
Consultant
Santa Rosa Valley,CA
Summary
Experienced 'retired' Owner with a demonstrated history of working in the sales, marketing and advertising industry. Skilled in Advertising, Sales, Business Development, and Strategic Planning. Strong entrepreneurship professional with a Bachelor of Business Administration (B.B.A.) Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience while exercising decisive judgment to meet and exceed organizational goals. Proactive and tactful communicator with 30 years of industry experience and commitment to sales growth. Exceptional business and financial acumen.
Overview
31
31
years of professional experience
Work History
Business Owner
Compass Rose Consulting, INC.
Santa Rosa Valley, CA
11.2020 - Current
- After selling RV Lifestyle, INC and Camp Casual during the pandemic, proceeded to form a consulting company
- Firm works with outdoor lifestyle vendors to design and invent product, how to sell and market products (new and existing) to the consumer as well as distribution partners in the outdoor lifestyle space
- Established sales initiatives to bring products at a competitive price to e-commerce, and retail markets
- Working as a team is fulfilling, open communication, sharing ideas, and taking those ideas to manifest product or a marketing initiative is very rewarding.
Owner/President
Camp Casual, INC.
Camarillo, CA
04.2015 - 11.2020
- Started a manufacturing company (no investors) which specialized in developing retro and vintage housewares products for the Recreational Vehicle, Automotive and Marine Industries
- Led startup and creation of operational procedures and workflow planning. Company growth was exponential.
- Determined pricing for products or services based on costs and competition.
- Oversaw budgeting and financial management.
- Maintained relationships with existing clients by providing superior customer service and organized sales objectives.
- Developed new sales customers and growth, selling to distribution, different market channels, e-commerce.
- Organized events such as trade shows and conferences.
- Provided direction and guidance to employees.
- Developed strategic plans to increase profitability and efficiency.
Owner/President
RV Lifestyle, INC.
Camarillo, CA
09.2002 - 11.2019
- Started sales and marketing organization, involved in the outdoor lifestyle space
- Represented manufacturers who produced product for the recreational vehicle OEM's and aftermarket to include Marine and Automotive segments as well
- Developed and implemented successful sales strategies to meet business goals
- Vendors who had difficulty selling into these segments would contact our firm as relationship selling, based on honesty, open communication and ethics were our strength.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Created marketing tools to promote brand awareness with our vendor partners
Sales Associate and Manager
Lubin Sales Company
Southfield, MI
06.1993 - 09.2002
- Worked in a family business, driving and developing sales eventually managing up to 8 employees for our manufacturer's representative firm
- Sales were primarily aftermarket automotive, recreational vehicle and marine distributors
- Created new format to sell into the aftermarket arena, using presentations which established visual awareness of products.
Education
College Degree in Business Administration -
Western State Colorado University
05.1983
Skills
- Key Account Management
- Sales Training
- Business Development
- Manufacturing
- Supply Chain
- Sourcing
- Brand Development
- Rapport and Relationship Building
- Negotiation
- Project Management
- Research & Development
- Marketing
- E-Commerce
- Process Improvement
- Recruiting
- Production Management
- Sales Development
- Conflict Management
- Operations Management
- Customer Service
- Sales Oversight
- Google Docs
Additional Information
Was asked to write an article for RV Pro separate from this publication, regarding what to look for when hiring a manufacturer's representative. Appeared in the June publication of RV Pro.
Affiliations
- Work as volunteer for several animal rescue organizations, both in California and in Mexico
- Adopted and rescued numerous dogs, and currently have 5 rescues, one just adopted several months ago who is blind, and an absolute joy
- volunteer at Manna - food bank
Accomplishments
- RVLI awarded 'Rep of the Year' from a represented vendor first year of representation
- Personally was awarded 'Person of the Year' by the President of the Recreational Vehicle Board
- RVLI, and Lubin Sales won National and Regional awards for 'Best Rep Group of the Year'
References
References available upon request.
Timeline
Business Owner
Compass Rose Consulting, INC.
11.2020 - Current
Owner/President
Camp Casual, INC.
04.2015 - 11.2020
Owner/President
RV Lifestyle, INC.
09.2002 - 11.2019
Sales Associate and Manager
Lubin Sales Company
06.1993 - 09.2002
College Degree in Business Administration -
Western State Colorado University
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