Rowan Hoffman

• Authored Creative briefs for design team on projects with NEO4j, TED, and Sports Illustrated.
• Led brand architecture analysis and development for projects with TED, and Q-Tran Lighting. Supported Architecture development on project with JPMorgan.
• Conducted thorough market research and created Value propositions on projects with Microsoft, Palo Alto Networks, and Sony.
• Led client facing brand strategy presentations to clients Q-Tran Lighting and Crenn Dining Group.

• Conducted market research and created value propositions for multiple clients.
• Assisted with business development market research.
• Led and completed three month long immersive intern project which entailed creating brand strategy, visual identity, and editorial charter for fictional company.

• Assisted in Distribution and Development with a content company that specializes in elevated genre films.
• Evaluated scripts from creative perspective and weighed in on criteria such as story, characters, and visual elements.

• Made recommendations on advancing or not advancing film submissions. Assisted with website re-development by inputting meta-data and configuring layout.

• Accepted to and completed competitive national research fellowship

• Conducted independent archival research on the advent of media polarization in the 1990s looking through the lens of the Los Angeles Riots.