Sharla Jefferson
Jersey City,New Jersey
Summary
Experienced and committed Senior Business Brand & Marketing Strategist with expertise in writing, research, and analysis to uncover new opportunities and drive growth for startups and established businesses. A proactive self-starter known for meticulous attention to detail and excellent written and verbal communication abilities. Demonstrated track record in effectively managing budgets, deadlines, and multiple projects concurrently.
Overview
17
17
years of professional experience
Work History
Sr. Business Brand & Marketing Strategist
BTG TOO, LLC
01.2015 - Current
- Develop comprehensive strategies for establishing and nurturing brand identity
- Investigate industry trends and benchmarks through market research
- Collaborate closely with clients to devise effective branding strategies
- Oversee holistic brand awareness while actively participating in the formulation, execution, and upkeep of branding initiatives across diverse platforms
- Employ thorough research methodologies, leveraging data and analytics, to craft branding solutions aligned with brand objectives and market dynamics, fostering a favorable organizational image
- Foster collaboration across departments and leadership to fortify and sustain the organization's brand presence
- Innovate pathways to facilitate brand identity cultivation and administration
- Drive branding development, management, and impart expertise to enable the organization in self-sustaining implementation of branding strategies throughout the project, campaign, or implemented tools lifecycle
- Conducting meetings with diverse stakeholders and departments within the company to gather valuable insights on branding strategies
- Undertaking competitive research to enhance the company's distinctive positioning in the market
- Defining expectations and guidelines for the company's voice, ensuring consistency across all marketing materials and communication channels
- Analyzing data and trends pertinent to branding to inform strategic decisions
- Crafting branding elements such as logos and marketing materials to reflect the company's identity
- Ensuring uniformity in branding across all public interactions
- Collaborating with fellow creative team members on innovative branding campaigns
- Delivering presentations on branding strategies to clients or management
- Developing promotional materials and campaigns focused on managing and supporting complex projects and budgets, identifying goals and priorities, and resolving issues at various stages of progression
- Generating content for social media, encompassing communication postings, advertisements, animations, thematic elements, multimedia content, and monitoring analytics
- Overseeing proposal execution from inception to completion, communicating strategic objectives to internal teams to ensure alignment with overarching strategies
- Analyzing market data to devise effective strategies for promoting products, services, and brands, including targeting, segmentation, data validation, and customer profiling
- Formulating strategies and content for marketing, branding, SEO, Google Analytics, Google AdWords, and various social media platforms to attract and retain new business, foster relationship-building, and drive business development efforts within specified budgetary constraints
- Spearheading the initiation of new projects, identifying required production resources, establishing project timelines with clients, and managing strategy deadlines
- Engaging in blogging, copywriting, and content creation for editorials, blogs, mass communications, social media platforms, websites, email marketing, marketing materials, reviews, articles, advertisements, and publications
- Key Accomplishments: Formulated and implemented innovative marketing campaigns within the initial 90 days of assuming a new role, resulting in a notable 57% surge in client engagement
- Orchestrated concurrent brand and marketing development strategies, driving an impressive increase in ROI from $90 to $700 million across multiple campaigns and new business ventures
- Successfully attracted and maintained clients from Fortune 50 to 500 lists through distinctive brand marketing initiatives
- Strategized and developed both internal and external communications to effectively reach employees or the public, leveraging brand awareness and disseminating insider information and company updates.
Brand & Marketing Strategist Consultant/ Freelance Writer
01.2011 - 01.2015
- Create and oversee marketing strategies encompassing integrated branding efforts across various marketing and digital channels for both consumer and corporate sectors
- Manage the logistics of internal and external marketing projects, focusing on capitalizing on branding opportunities through precise execution and techniques
- Furthermore, offer business solutions by applying best practices to streamline, strategize, and implement simplified yet effective, innovative, and functional approaches to enhance daily business operations and responsibilities
- Writing blogs, copy, content, and communications across various platforms such as editorials, blogs, social media, websites, email marketing, marketing materials, reviews, articles, advertisements, and books
- Interpreting copywriting briefs to grasp project requirements, collaborating with designers, PR, and other professionals on both large and small-scale marketing endeavors, such as email campaigns and landing pages
- Conducting thorough research and interviews, editing and proofreading copy as necessary
- Applying SEO principles to optimize copy’s visibility, and sourcing images and other relevant content
- Crafting social media content, including communication posts, advertisements, animations, thematic content, media materials, and monitoring analytics
- Developing promotional materials and campaigns, with a focus on managing and supporting complex projects and budgets
- Identifying goals and priorities and resolving issues in both initial and advanced project stages
- Executing proposals from start to finish and effectively communicating strategic objectives to the internal team to ensure project alignment with overarching strategies
- Analyzing market data to devise strategies for promoting products, services, and brands
- Conducting segmentation, data validation, and customer profiling to enhance targeting efforts
- Formulating strategies and content for marketing, branding, SEO, Google Analytics, Google AdWords, and various social media platforms to acquire and retain new business
- Emphasizing relationship-building, business development, and solution-oriented efforts within specified budget constraints
- Spearheading new projects, determining production resource requirements, establishing project timelines with clients, and managing strategy deadlines effectively
- Key Accomplishments: Formulated and implemented fresh marketing initiatives within the initial 90 days of assuming a new position, resulting in a 43% upsurge in client engagement
- Orchestrated concurrent business development strategies, driving a remarkable increase in ROI from $50 to $300 million across various campaigns and new business ventures
- Successfully drew in and maintained clients from the Fortune 50 to 500 lists through distinctive brand marketing endeavors.
Marketing Project Management Consultant
01.2009 - 01.2011
- Directed and supervised high to mid-level business objectives within marketing projects for global operational business divisions
- Offered primary project management for global marketing across domestic and international markets
- Implemented and managed marketing and advertising campaigns aimed at securing new business prospects and cultivating fresh partnerships with external clients
- Successfully managed project logistics and negotiations, securing contractual agreements across various project facets
- Proficient in information management, conducting research, analysis, and reporting
- Skilled in developing and refining detailed administrative procedures to streamline operations, minimize redundancy, enhance accuracy, and meet business objectives
- Coordinated and executed contractual agreements with clients and vendors for all campaign, project, and event components, including advertisement placement and promotion
- Obtained project approvals and sign-offs for new recommendations on existing accounts, ensuring accurate billing information is associated with each project
- Maintained client relations by monitoring their satisfaction and keeping them informed about project status and completion
- Key Accomplishments: Created inventive marketing matrices to monitor and enhance progress, resulting in a 35% boost in production ahead of project schedules
- Spearheaded the market support development process, guaranteeing the delivery of high-quality end products
- Oversaw the flow of data from both internal and external sources.
Marketing Project & Event Management Consultant
01.2007 - 01.2009
- Managed project and event coordination for marketing campaigns, product launches, and company promotions
- Acted as the primary liaison between companies, vendors, customers, and the public, facilitating smooth communication and collaboration
- Orchestrated project and event development, ensuring seamless execution within specified timelines and budgets
- Conducted pre and post-event evaluations for comprehensive reporting
- Collaborated closely with clients to discern their requirements and guarantee customer satisfaction
- Provided regular feedback and reporting to stakeholders
- Spearheaded the creation of promotional materials and adeptly managed budgets to optimize resources
- Managed coordination with vendors and event sites, conducting thorough market research, gathering information, and negotiating contracts before finalizing deals.
Education
Certificate in Digital Market -
Marketing by Monrae
01.2020
BS in Business Marketing -
University of Phoenix
01.2014
Skills
- Content Development
- Multimedia Marketing
- Digital Marketing
- Strategic Planning
- Campaign Development
- Brand Development
- Brand Recognition
- SEO/SEM/PPC
- Channel Strategy
- Graphic & Web Imaging
- Content Writing
- Communication Writing
- Copywriting
- Blogging
- Public Relations
- Photography/Videography
- Project & Program Mgmt
- Account Management
- Data Analysis
- Benchmarking
- Forecasting
- Reporting Budgeting
- Stakeholder Relations
- Microsoft Office (Word, Excel, Powerpoint, Access, Project Management, Outlook)
- Mac (Pages, Keynote, Numbers)
- Adobe Creative Suit (Photoshop, Lightroom, Illustrator, Dreamweaver, Premiere Pro, InDesign, After Effects, Incopy, Adobe)
- WordPress
- HTML
- CSS
- ExactTarget
- Eloqua
- Silverpop
- Google Adware
- Hubspot
- Customerio
- Oracle
- Cloud
- AdRoll
- Pica9
- Canterris
- Bremy
- OutMarket
- BuzzBuilder
- SAP
- Salesfusion
- Salesforcecom
- Bizible
- CRM
- ETrigue
- Juniper
- LeadSquared
- BrandMarker
- AprixSolutions
- Zoho
- Bronto
- ActiveCampaign
- ConstantContact
- MailChip
- Klaviyo
- And several more email marketing and marketing campaign platforms
State
New Jersey
City
Jersey City
Personal Information
Title: Sr. Business Brand & Marketing Strategist
Timeline
Sr. Business Brand & Marketing Strategist
BTG TOO, LLC
01.2015 - Current
Brand & Marketing Strategist Consultant/ Freelance Writer
01.2011 - 01.2015
Marketing Project Management Consultant
01.2009 - 01.2011
Marketing Project & Event Management Consultant
01.2007 - 01.2009
Certificate in Digital Market -
Marketing by Monrae
BS in Business Marketing -
University of Phoenix