Rowena McEntire
Logan
Summary
Dynamic content creator and former Sr. Data Analyst at Verisys, skilled in video editing and real world experience. Proven track record in enhancing engagement through innovative multimedia strategies and optimizing SEO. Adept at multitasking and leading projects to successful completion, consistently delivering high-quality results under tight deadlines. Insightful professional with many years of experience creating, publishing, and managing original and compelling content. Veteran at engaging target audiences on wide range of platforms. Cohesive team player when collaborating with marketing and organizational leaders to drive consistent messaging.
Overview
10
10
years of professional experience
Work History
Content Creator
Self Employed Web
Logan
09.2025 - Current
- Designed multimedia content, including graphics and videos, for diverse platforms.
- Managed multiple projects simultaneously while meeting deadlines consistently.
- Curated content for social media platforms.
- Planned, produced and edited video projects to maximize engagement.
- Sourced relevant images, graphics, audio files, video clips for use in digital content.
- Posted useful, creative and timely content on social media, blog and website.
- Utilized editing and photography tools to enhance storytelling.
- Managed multiple projects while meeting tight deadlines.
- Ensured all published content adhered to best practices in terms of SEO optimization.
- Designed and implemented a content SEO strategy that improved search engine rankings.
- Managed community engagement through comments and direct messaging on social platforms.
- Monitored trends and updates in content creation tools and platforms for continuous improvement.
Sr. Data Analyst/ Project Support
Verisys inc.
Louisville
01.2022 - 09.2025
- Led data analysis initiatives to support cross-functional projects and business decision-making.
- Read and understand the production orders to complete accurate work and minimize wasted resources in Quality Assurance (QA).
- Monitored and adjusted production processes for quality and productivity.
- Discussed job performance problems with employees to identify causes, and resolve problems.
- Monitored data entry processes, and worked to improve efficiency and performance.
- Located and corrected data entry errors, and reported them to management.
- Identified data errors and discrepancies, and implemented swift corrections.
- Utilized established methods for data processing and analysis for consistency and accuracy.
- Conducted audits of existing data entry processes. Also testing new product for efficacy.
- Trained and onboarded new employees. Full training, follow-up, and refresher training.
- Created and maintained project documentation, dashboards, and status reports.
- Knowledgeable in special products such as VLS, LV, CM, MP, Advantage, and NPDB.
- Familiar with Scrum, Sprints, DevOps, Kanban, and Agile.
Production Analyst
Verisys
Louisville
12.2020 - 01.2022
- Checked and completed production logs and specification sheets on Excel to keep track of the provider's Medpass, with information about their licenses.
- Compiled and evaluated data to determine and maintain the quality and reliability of healthcare workers based on the disciplines they may or may not maintain.
- Compiled data from US and State boards to identify active or inactive licenses of healthcare workers.
- Developed reports on process efficiency using company-specific software tools.
Reservations Agent
JetBlue Airways
Long Island City
03.2016 - 09.2020
- Coordinated high-volume customer requests while managing multiple systems simultaneously in a fast-paced environment.
- Communicated effectively with internal teams to resolve scheduling, ticketing, and service issues.
- Identified international travel risks on behalf of clients to avoid negative impacts on projects.
- Made airline, car rental, and hotel reservations, and notified travelers of arrangements and revisions.
- Attended travel webinars and training sessions to remain updated on tourism trends, accommodations, and travel modes.
- Kept accurate records of incoming and outgoing communications to maintain data integrity for customer interactions, and internal reporting.
- Reconciled travel billing and credit card statements, and presented cost-savings reports to clients and management.
- Informed passengers of essential travel information, including travel times, visa requirements, and transportation connections.
Education
Cosmetologist - Hair, Skin, Nails, Massage
Stacey's Hands of Champions
Ogden, UT, United States06-1997
Some College (No Degree) - 11 credit hours toward associates
Weber State University
Ogden, UT, United StatesHigh School Diploma -
Clearfield High School
Clearfield, UT, United StatesNursing/ Triage
Davis Applied Technology College
Kaysville, UT, United StatesSkills
- Multitasking
- Conflict resolution
- Communication skills, written and verbal
- Leadership experience
- Computer proficiency
- Problem solving
- Budgeting spreadsheets
- Training and onboarding
- Office management
- Editing abilities
- Content creation
- Party planning
- Event organization
- Video editing
References
References available upon request.
Timeline
Content Creator
Self Employed Web
09.2025 - Current
Sr. Data Analyst/ Project Support
Verisys inc.
01.2022 - 09.2025
Production Analyst
Verisys
12.2020 - 01.2022
Reservations Agent
JetBlue Airways
03.2016 - 09.2020
Cosmetologist - Hair, Skin, Nails, Massage
Stacey's Hands of Champions
Some College (No Degree) - 11 credit hours toward associates
Weber State University
High School Diploma -
Clearfield High School
Nursing/ Triage
Davis Applied Technology College