Ruben Omar Flores Carrillo
Cumming,U.S.
Summary
Accomplished executive with 30 years of global experience in the technology and media industries, specializing in the distribution and placement of innovative products and services for wireless operators, technology providers, and consumers across North America, Central America, South America, EMEA, and APAC. Results-driven professional recognized for versatility and persuasive communication skills, with expertise in business and partnership development, strategic planning, contract negotiation, and team leadership. Proficient in market entry strategies, product marketing and management, customer relationship management, and comprehensive marketing initiatives. Bilingual in English and Spanish, dedicated to driving growth through effective collaboration and impactful marketing strategies.
Overview
31
31
years of professional experience
Work History
Technology Manager
GSMA
01.2023 - 01.2026
- Responsible for the Open Gateway initiative across the U.S., Canada, and the Caribbean.
- Supports 196 member organizations across Canada, the U.S., and the Caribbean.
- GSMA North America Regional Working Groups technology coordinator.
- Coordinates and supports the planning, monitoring, and risk mitigation of GSMA North America activities in alignment with GSMA programs and objectives, optimizing regional resource allocation.
- Develop white papers on GSMA programs and solutions to support successful implementation.
- Implements technical solutions and supports adoption of GSMA technical programs, ensuring that operators’ requirements are met.
V.P. Market Development
Venio
01.2019 - 01.2023
- Responsible for opening the Mexico, Central America, and Colombia markets.
- Designed the app concept and marketing/consumer flow.
- Managed U.S. commercial and business development processes with retailers to support the product across the region.
- Responsible for payment centers, products, services, and merchant agreements.
- Responsible for regulatory and administrative processes in each country.
VP Partner Channels
Mobile Life
01.2014 - 01.2023
- Marketed products & services directly to mobile carriers, alternate sales channels, and managed partnership program.
- Established direct relationships with global content partners.
- Established strategic regional partnerships in mobile content.
- Recruited, trained, and managed local/regional operations teams.
- Managed and coordinated marketing, business development, administrative, technical, and sales efforts and activities across all regions.
Director Partner Channels
Mobile Life
01.2011 - 01.2014
- Marketed products & services directly to mobile carriers, alternate sales channels, and managed partnership program.
- Established direct relationships with global content partners.
- Established strategic regional partnerships in mobile content.
- Recruited, trained, and managed local/regional operations teams.
- Managed and coordinated marketing, business development, administrative, technical, and sales efforts and activities across all regions.
SVP Mexico and CA
Mobile Life
01.2008 - 01.2011
- Marketed products & services directly to mobile carriers, alternate sales channels, and managed partnership program.
- Established direct relationships with global content partners.
- Established strategic regional partnerships in mobile content.
- Recruited, trained, and managed local/regional operations teams.
- Managed and coordinated marketing, business development, administrative, technical, and sales efforts and activities across all regions.
Commercial and Technical Director
4G Interactive Solutions
01.2008 - 01.2010
- Designed and coordinated all the technical digital resources.
- Supported the digital strategy through API validations, social media ads, and web page design.
- Created and delivered digital and mobile marketing proposals to agency clients, representing 10 million pesos in potential revenue from companies including Banamex, PayPal, Sanofi Aventis, Nestlé, and Grupo Modelo.
Senior Vice President Business Development
Mobile Streams
01.2005 - 01.2008
- Marketed products & services directly to mobile carriers, alternate sales channels, and managed partnership program.
- Established direct relationships with carriers globally, including Movistar, América Móvil, TIM, Sprint/Nextel, and other Tier 2 and Tier 3 carriers.
- Established strategic regional partnerships in the Mobile Content.
- Recruited, trained, and managed local/regional operations teams.
- Managed country and market P&L, budgets, and revenues.
Roaming & LD Director
Unefon
01.2003 - 01.2005
- Designed long distance and Roaming strategies across Marketing and Sales areas.
- Negotiated national and international agreements with Tier 1, Tier 2, and Tier 3 carriers.
- Designed internal processes to support customers and internal areas.
- Responsible for Product P&L budget.
Value added services and Data Director
Iusacell-Verizon
01.2002 - 01.2003
- Responsible for developing and supporting wireless and fixed business in the Marketing area.
- Roaming, long distance, VAS (voice and data).
- Redesigned and relaunched wireless data across different regions.
- Responsible for Product P&L budget.
- Served as the technical telecommunications point of contact in the Marketing area to support implementation and launch of all products on the internal platform.
Corporate Roaming and LD Manager
Iusacell-Verizon
01.1999 - 01.2002
- Designed long-distance and roaming strategies across Marketing and Sales areas.
- Negotiated national and international agreements with Tier 1, Tier 2, and Tier 3 carriers.
- Designed internal processes to support customers and internal areas.
- Responsible for Product P&L budget.
International Telco Manager
AVANTEL-MCI-AXTEL
01.1997 - 01.1999
- Managed international audits.
- Processed and audited interconnection payments with TELMEX.
- Reported to the Federal Commission of Telecommunications (Cofetel).
- Designed marketing, sales, and financial strategies with MCI in the U.S.
Intern
PepsiCo (Gamesa)
01.1995 - 01.1996
Education
MBA - Marketing and Administration
Universidad de las Americas, A.C.
Mexico City, Mexico01-1997
Certificate - Telecommunications
Tecnologico de Monterrey
Mexico City, Mexico01-1997
Certificate - Business Process Re-engineering
Instituto Tecnologico Autonomo de Mexico
Mexico City, Mexico01-1996
Bachelor of Science - Mechanical and Energetic Systems Engineering
Universidad La Salle, A.C.
Mexico City, Mexico01-1995
Skills
- End user support
- Team collaboration
- Technical innovation expertise
- IT asset management
- IT staff leadership
- Mobile technologies
- Business intelligence
- Project management expertise
- Technical system improvements
- Technical leadership
- Strategic planning
- Project management
- Technical guidance
Timeline
Technology Manager
GSMA
01.2023 - 01.2026
V.P. Market Development
Venio
01.2019 - 01.2023
VP Partner Channels
Mobile Life
01.2014 - 01.2023
Director Partner Channels
Mobile Life
01.2011 - 01.2014
SVP Mexico and CA
Mobile Life
01.2008 - 01.2011
Commercial and Technical Director
4G Interactive Solutions
01.2008 - 01.2010
Senior Vice President Business Development
Mobile Streams
01.2005 - 01.2008
Roaming & LD Director
Unefon
01.2003 - 01.2005
Value added services and Data Director
Iusacell-Verizon
01.2002 - 01.2003
Corporate Roaming and LD Manager
Iusacell-Verizon
01.1999 - 01.2002
International Telco Manager
AVANTEL-MCI-AXTEL
01.1997 - 01.1999
Intern
PepsiCo (Gamesa)
01.1995 - 01.1996
Bachelor of Science - Mechanical and Energetic Systems Engineering
Universidad La Salle, A.C.
Certificate - Business Process Re-engineering
Instituto Tecnologico Autonomo de Mexico
Certificate - Telecommunications
Tecnologico de Monterrey
MBA - Marketing and Administration
Universidad de las Americas, A.C.