Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ruby Tovar

Dallas,Texas

Summary

Ambitious marketing student with a strong passion for social media, brand strategy, and event marketing. Thrive in fast-paced, collaborative environments and known for bringing fresh, creative ideas to projects. Experienced in supporting multi-channel marketing campaigns, coordinating with creative teams, managing digital assets, and analyzing campaign performance. Proficient in marketing analytics tools and reporting to help guide data-informed strategies. Interested in using marketing as a tool for storytelling, community engagement, and positive social impact.

Overview

4
4
years of professional experience

Work History

Hospitality and Tourism Intern

City Of Dallas
Dallas, USA
06.2025 - Current
  • Supported the City of Dallas Tourism and Hospitality Department in preparations for the FIFA World Cup 2026 Media Hub at the Kay Bailey Hutchison Convention Center.
  • Collaborated with key partners including Oak View Group, Omni Dallas Hotel, and Visit Dallas on tourism initiatives and media operations.
  • Developed and pitched a marketing project spotlighting local attractions to drive tourism.
  • Attended a City Council meeting, meeting the Mayor of Dallas and engaging with city leadership.
  • Shadowed departments in Operations, Marketing, Event Management, and Guest Services to gain event logistics and hospitality insights.

Community and Family Engagement

Heart House
06.2024 - 08.2025
  • Executed social media strategy and content creation, including event coverage and campaign photoshoots.
  • Developed an event marketing system for tracking details, ticketing, and guest lists.
  • Created engaging content featuring local businesses on Facebook and Instagram.
  • Cultivated a motivated team of volunteers to serve as program mentors and role models.

Barista / Social Media Coordinator

Wow Wow Hawaiian Lemonade
03.2022 - 12.2023
  • Designed and executed social media content to boost brand awareness on Instagram and Facebook.
  • Promoted new menu items through visually captivating posts, driving customer engagement.
  • Conceptualized Barbie Lemonade, a seasonal product that achieved sell-out success at events.

App Development Intern

IBM
05.2021 - 08.2022
  • Conducted research for proposals, agreements, and contracts to support decision-making processes.
  • Redesigned corporate website to enhance user experience and engagement.
  • Developed concept for customer support application tailored for IBM clients.
  • Researched, analyzed, and documented system requirements and specifications for various projects.

Senior Class Social Media Marketing Manager

W.H. Adamson High School
Dallas, TX
08.2021 - 05.2022
  • Managed and created content for the official senior class social media page to engage students and promote class spirit.
  • Designed and implemented marketing campaigns for senior packages, including T-shirts and event promotions.
  • Successfully increased engagement and awareness through strategic posting and storytelling.
  • Oversaw sales and order tracking for senior packages, coordinating payments and delivery logistics.

Education

Bachelor of Arts - Business Administration and Marketing

University of North Texas At Dallas
Dallas, Texas, USA
05-2026

High School Diploma -

W. H. Adamson High School Collegiate Academy
Dallas, TX
05-2022

Certificate - Computer Information Technology Mobile App Developer

Dallas College
05-2022

Skills

  • Social Media Management
  • Event Planning and Coordination
  • Graphic Design (Canva, Adobe Photoshop)
  • Data Collection and Analysis
  • Web Design (HTML, CSS)
  • Content Creation
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Trend analysis
  • Product Designer
  • Brand development
  • Strategic planning and analysis

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Hospitality and Tourism Intern

City Of Dallas
06.2025 - Current

Community and Family Engagement

Heart House
06.2024 - 08.2025

Barista / Social Media Coordinator

Wow Wow Hawaiian Lemonade
03.2022 - 12.2023

Senior Class Social Media Marketing Manager

W.H. Adamson High School
08.2021 - 05.2022

App Development Intern

IBM
05.2021 - 08.2022

Bachelor of Arts - Business Administration and Marketing

University of North Texas At Dallas

High School Diploma -

W. H. Adamson High School Collegiate Academy

Certificate - Computer Information Technology Mobile App Developer

Dallas College

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Ruby Tovar