Rudy B. Medina
Los Angeles,CA
Summary
Versatile Commercial Banking Executive proficient in job-related software such as Salesforce paired with over 35 years of experience cross-selling banking services and networking with professionals in community to bring new business to the bank. Expertise in relationship management and account management. Team-oriented leader possessing strong focus on employee relations and team building.
Overview
44
44
years of professional experience
1
1
Certification
Work History
Commercial Banking Region
U.S. Bank
03.2016 - 07.2023
- Lead U.S Bank commercial banking teams in Southern California and grow middle market customers by delivering complete range of banking solutions across bank’s middle market platform (companies with annual revenues of $25 million to $500 million)
- Generated loans and deposits and cross-sold applicable bank services to existing customer base to increase profitability from existing business by 300% over 7 years.
- Coached and mentored team to uncover sales opportunities among both current and potential business customers.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Implemented proven sales management processes that are now utilized nationally.
- Developed and built sales and analytical reporting for executive management.
Chief Operating Officer
Bank Of America Corporation
01.2010 - 02.2016
- Serve as line of business (LOB) Chief Operating Officer for one of eight Bank of America lines of businesses with responsibilities for Sales Performance, Strategic Planning, Business Controls, and Data Analytics
- BAML Business Banking division serves ~25k clients (companies with annual revenues between $5mm to $50mm)
- Generated LOB revenues in excess of $1.3B; grew deposit balances of ~40B; and increased loan outstandings ~$20B
- Line of business strategic plan process responsibility, including development, modification, and execution
- Manage line of business operational risk strategy including responsibilities for day to day operations
- Lead client management and prospecting activities of 50 commercial banking markets across the US; sales management execution, provide analysis, and present performance improvement strategies to client teams.
Market President and Market Executive
California Central Valley Market
01.2005 - 01.2010
- Served as senior bank executive, responsible for revenue generation and delivering Bank of America resources for Central Valley of California
- Direct Middle Market commercial banking activities for Central California and bank’s National Dairy Specialty team
- Exceeded (>110%) division scorecards for both businesses throughout the 6 tenure as leader
Senior Vice President, Planning Executive
Consumer Real Estate
01.2002 - 12.2004
- Responsible for Bank of America's Home Equity business, product management and enhancements for 1st mortgages, line of business strategic planning, mergers and acquisitions, and strategic relationships with vendor partners
- Founded and developed Financial Service Solutions, a Joint Venture with Fidelity National Financial
- Led Bank of America acquisition team for Framework, LLC.
- Developed Bank of America's Realtor strategy and initiated ReMax Alliance
President and Managing Director
HomeFocus, LLC
01.2000 - 01.2002
- Establish wholly owned subsidiary to focus on supporting ancillary services for real estate transactions
- Home Focus produced title, appraisal, flood, and closing services for Bank of America's Consumer Real Estate Division
- Increased overall mortgage related revenues from $10MM annually to >$350MM
Senior Vice President
Consumer And Commercial Segment
01.1980 - 01.2000
- Held various positions and titles with increasing responsibilities in all aspect of branch banking.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Identified opportunities to improve business process flows and productivity.
- Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
Education
Bachelor of Science - Finance, Economics
Eberhardt School of Business And Public Administration
Stockton, CA06.1980
Pacific Coast Banking SchoolFoster School of Business, University of Washington
Seattle, WA08.1995
Skills
- Communications Strategies
- Strategic Planning
- Customer Advocate
- Information Processing
- Operations Management
- Community Reinvestment Act
- Continuous Improvement; Six Sigma Certified
- Performance Strategies
- Customer Relationship Management
- Salesforce Reporting; Dashboards, Analytics
Certification
- Six Sigma, Bank of America - 2002
Affiliations
- California Bankers Association
- California Chamber of Commerce
- Central City Association; Los Angeles
- Los Angeles Chamber of Commerce
- Los Angeles Economic Development Corporation
- United Way of Greater Los Angeles
Timeline
Commercial Banking Region
U.S. Bank
03.2016 - 07.2023
Chief Operating Officer
Bank Of America Corporation
01.2010 - 02.2016
Market President and Market Executive
California Central Valley Market
01.2005 - 01.2010
Senior Vice President, Planning Executive
Consumer Real Estate
01.2002 - 12.2004
President and Managing Director
HomeFocus, LLC
01.2000 - 01.2002
Senior Vice President
Consumer And Commercial Segment
01.1980 - 01.2000
Bachelor of Science - Finance, Economics
Eberhardt School of Business And Public Administration
Pacific Coast Banking SchoolFoster School of Business, University of Washington