Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Ruichen Feng

Ruichen Feng

Flushing,NY

Summary

Results-driven sales professional with strong experience in live commerce operations, vendor management, and sales cycle execution. Proven ability to onboard, train, and scale sellers, while driving revenue growth through data-driven strategies. Skilled communicator with 3+ years in the trading card market, achieving over $100K in profit and maximizing margins. Passionate about helping businesses expand through livestream shopping and community-driven sales.

Overview

6
6
years of professional experience

Work History

Live Stream Operator & Brand Manager

CHC Fashion Group
04.2024 - Current
  • Managed brand livestream operations, overseeing planning, scheduling, and live sales strategy to maximize audience engagement and conversions.
  • Trained and coached creators on effective live selling techniques, improving show performance and product presentation.
  • Collaborated with internal teams to ensure smooth technical execution and compliance with brand guidelines.
  • Drove measurable sales growth by optimizing stream scripts, engagement tactics, and audience interaction.
  • Hands-on experience with end-to-end livestream sales cycle — from onboarding talent to managing real-time sales performance.
  • Key Achievements:
  • Increased livestream conversion rates by 30% through training and operational improvements.
  • Built scalable livestream processes that supported multiple brands simultaneously.

Trading Card Vendor (Pokémon TCG)

Self-Employed
12.2022 - Current
  • Founded and grew an independent trading card business, focusing on livestream sales and auctions across platforms.
  • Drove $100K in profit within the first year, optimizing sourcing and sales channels for a maximum profit margin of 50%.
  • Built strong customer relationships and repeat buyers through excellent communication and trust-building.
  • Developed expertise in community-driven commerce, connecting with collectors and hobbyists to create engaging live experiences.
  • Managed full business cycle — from product sourcing and cataloging to marketing, sales, and fulfillment.
  • Key Achievements:
  • Leveraged 3 years in the hobby to establish credibility and grow into a top vendor.
  • Recognized for engaging livestreams that combine entertainment with efficient selling.

Sales & Marketing Intern

Southwest Plumbing Supply
06.2019 - 08.2019
  • Conducted product research to improve sales listings and increase visibility.
  • Assisted with market analysis and pricing strategies, leading to higher sales of key products.
  • Strengthened customer outreach and communication skills.

Education

Master - Urban Planning

University of Kansas
Lawrence, KS
05-2022

Bachelor - Economics, Minor in Business

University of Kansas
Lawrence, KS
01.2020

Skills

  • Sales Cycle Management & Prospecting
  • Livestream Commerce Operations
  • Seller Onboarding & Training
  • Customer Relationship Management (CRM)
  • Communication & Negotiation
  • Data-Driven Business Growth
  • Bilingual: English & Mandarin Chinese
  • Attention to detail

Websites

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual

Timeline

Live Stream Operator & Brand Manager

CHC Fashion Group
04.2024 - Current

Trading Card Vendor (Pokémon TCG)

Self-Employed
12.2022 - Current

Sales & Marketing Intern

Southwest Plumbing Supply
06.2019 - 08.2019

Bachelor - Economics, Minor in Business

University of Kansas

Master - Urban Planning

University of Kansas

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